Article Person selling, Marketing Assignment Homework help

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timer Asked: May 20th, 2016
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Write about article 

http://www.business2community.com/inbound-marketing/3-ways-marketers-can-influence-personal-selling-content-offers-01097086#DvHEv831JxpFJ2Dk.97


Individual Article Assignment (4@5 points): This assignment is to be done individually. Each of you are required to complete 4 article assignments (AA) and may choose any three different chapters from the textbook. You will provide a two-page discussion of an article that pertains to the chapter which we have/will soon cover. For example, in the ethics chapter, you should search and read business press articles that pertain to ethics and social responsibility. You should break down your analysis as follows: (1) Half page summarizing the central theme of the article. (2) One and a half pages discussing why that article is interesting to you and how it ties in with the material from that particular chapter. You are required to cite a page number and section title for material you refer to in the text. On the article itself you also must indicate the page number from the textbook next to the related material. In this part of the write up I MKT 300 Syllabus – May 2016 8 am looking for your insights, critique and ability to link real world situations to concepts and ideas we learn from our text and in class. You are expected to search through trade and business press articles. You are strongly encouraged to search through the business article electronic databases available through the UT Library System. You are encouraged also to seek help from the Library staff to conduct these electronic searches. Examples of business publications that may be good sources for such articles are Fortune, Wall Street Journal, Business Week etc. Please search for meaningful articles as opposed to short 1 column clips in newspapers. Note that you are required to submit a full copy of the article (printed or photocopies are fine). Please ensure you use a cover sheet with your full name and AA submission chapter (which chapter it pertains to) and date. Staple your article with your two page write up and cover sheet. The write up and cover sheet should be typed, double spaced, 1 inch margins and 12 point font. Also, note that I will randomly select one or more submissions and request that the author verbally present his/her article on the day of that class. This does NOT mean reading it verbatim. All students are encouraged to ask questions or to make comments during their fellow students’ verbal presentations. 

Tutor Answer

Krapf
School: Duke University

Running head: PERSONAL SELLING

1

Person Selling
Name
Institution Affiliation
Date

PERSONAL SELLING

2

Person Selling
Personal selling is the relationship which has been built between parties, and the principal
aim is exchanging of things which are of value for another party. Even though personal selling is
characterized by face to face communication, messages and in the same time meeting in phones,
it aims at providing a new method of selling. Given that, most of the companies have started
coming up with huge volumes of products to reach in the marketplaces and to all the customers,
personal selling is then becoming unreliable (Higgins & Miller, 2001).
The significant advantage and the theme of personal selling are tha...

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