BUSN 319 Comprehensive Marketing Plan for A New Product Discussion

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BUSN 319

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Description

a comprehensive marketing plan for a new product (a good or service)

There are important things to consider as the plan is created.

  1. Is the marketing idea valid?
  2. What is unique or distinctive about the product that separates it from competitors?
  3. Does a viable market exist for the product?
  4. Is the target market large enough, accessible, and capable of purchasing your product?
  5. Are the financial projections sound?
  6. Is the management team competent?
  7. How will investors get a return on their investments?

In order to help you answer these and similar questions, create your marketing plan utilizing the following course resources.

View the BUSN319_Marketing_Plan_Outline.docx

Your final marketing plan must be 3-5 pages in length, cover all sections of the marketing plan outline, use at least three research sources , and follow all APA guidelines. First submit a two-page topic proposal. then submit the final marketing plan.

First submission write a two-page description of your product, including the following.

topic proposal

  1. Information about ownership and company structure
  2. A description of product
  3. A mission statement
  4. Marketing goals
  5. Who a typical customer might be

Second submission

final marketing plan

submit the Final marketing plan Be sure to use the BUSN319_Marketing_Plan_Outline.docx from the Files

Unformatted Attachment Preview

BUSN319 MARKETING PLAN OUTLINE A. Cover Page 1. 2. 3. 4. Marketing Plan for organization/company name: Proposed by: Submitted to: Date: B. Table of Contents Suggested number of pages 1. Executive Summary.................................................................................................... 1.0 2. Company Description ................................................................................................. 0.5 3. Strategic Focus and Plan............................................................................................ 1.0 a. Mission/Vision Statements b. Goals c. Core Competency and Sustainable Competitive Advantage 4. Situation Analysis ....................................................................................................... 1.0 a. SWOT analysis • Internal Strengths and Weaknesses: Management, Offerings, Marketing, Personnel, Finance, Manufacturing, and Research and Development (R & D) • External Opportunities and Threats: Consumer/Social, Economic, Technological, Competitive, and Legal/Regulatory b. Industry Analysis c. Competitor Analysis d. Customer Analysis 5. Market-Product Focus ................................................................................................ 2.0 6. 7. 8. 9. 10. a. Marketing and Product Objectives b. Target Markets c. Points of Difference d. Positioning Marketing Program ..................................................................................................... 2.0 a. Product Strategy b. Price Strategy (i) Break-even Analysis c. Promotion Strategy d. Place (Distribution) Strategy Financial Data and Projections ................................................................................... 1.0 a. Past Sales Revenues b. Five-Year Projections Organizational Structure ............................................................................................. 0.5 Implementation ........................................................................................................... 1.0 Evaluation and Control ............................................................................................... 0.5 C. References
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Hello there, have a look at the complete paper. In case of any concern, feel free to alert me.Thank you

Running head: MARKETING PLAN FOR APPLE

Marketing Plan for Apple
Student’s Name

Institutional Affiliation

Date

APPLE MARKETING PLAN

2
Situational Analysis

SWOT analysis
The following SWOT analysis shows both the internal and external strengths,
opportunities, threats, and weaknesses of the Apple Company that help in the marketing plan.
Strengths
Innovation is the main strength the company enjoys since it helps in improving new
products that are competitive in the market. The company is ahead of other technology
companies because of its unique design in the hardware and operating system. The company
keeps on adjusting these features to satisfy customer needs and meet the market requirements.
Improved quality of products is another strength the company enjoys (Corsi & Morin, 2015).
Quality products give customers the value of their money when purchasing them. Apple products
are resistant to virus’s thereby increasing customer's trust in their devices. Apple products are
easy to use since there is no training required to operate their products. Also, the company has
already established publicity on the global market, creating brand awareness through consistent
advertising and marketing strategies.
Weaknesses
Most of Apple's products have very high prices, which makes it hard for low-income
earners to afford. High prices reduce the competitiveness of the company's products with other
devices with affordable costs. For example, the iPhone 8 plus costs about $1000, which very
high for low earners. The brand reputation of the company has been compromised because of the
growing awareness of unsafe working conditions for the factories in China ("Apple surpasses
Microsoft as the world's most valuable tech company," 2010). This awareness has changed the

APPLE MARKETING PLAN

3

customer’s trust for the products since they believe that poor working conditions are likely to
yield poor quality products.
Opportunities
The major opportunity that the company can utilize to maximize its profit is the
increasing demand for electronics. There is an increasing demand for smartphones and personal
computers all over the world, thus increasing the market for such products. Everyone wants to
communicate effectively and be well informed, thereby making such devices to form part of their
lives. Also, the company should take advantage ...


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