Part 1 – Analysis of performance for Round Two:
1) Ad Groups
a) For the all the ad groups you used in Round 2, prepare a table in Excel and paste it in your
word document. Please do not just cut and paste from Mimic Pro. Your chart should have the
following headings in it and have the numbers for ALL your cameras:
Ad group Name
# of key words used
Impressions
Clicks
Conversions
Profits
b) Which Ad group performed the best in terms of conversions? Why do you think it performed
the best? Which Ad group performed the worst in terms of conversions? Why do you think
it performed the worst? In your answers consider your keyword bidding strategy, keyword
selection, product margins, and ad content/relevance. Prepare a 3-D column chart in Excel
showing your conversions by ad group and paste it in your Word document.
c) Which Ad group performed the best in terms of profits? Why do you think it performed the
best? In your answer consider your keyword bidding strategy, keyword selection, cost per
acquisition (CPA) product margins, and ad content/relevance. Prepare a Bar chart in Excel
showing your profits and paste it in your Word document.
2) Individual Ad performance:
a) Take a screen shot of all your ads and paste them into your document. Make sure your ads
are legible. What were your calls to actions? What were your unique propositions?
b) Which ad performed the worst in your opinion? Paste a screenshot of it into your word
document. Did the insights page offer any suggestions about what could be improved with
your ad? How could you change it for Round 3?
c) Which ad performed the best in your opinion? Paste a screenshot of it into your word
document. Why do you think it was successful?
3) Keyword performance
a) For each of your ad groups, identify the two key words overall that performed best in terms
of conversions and profits. Why do you think they were successful? Consider bidding
strategy and the user’s (searcher) perspective.
b) For each of your ad groups, identify the two key words overall that performed worst. Why do
you think they were not successful? Consider bidding strategy and the user’s (searcher)
perspective.
c) Evaluate the overall performance of your keywords. Do you think you need to add more?
Why or why not? Do you need to change your bidding strategy? Why or why not?
Part 2 – Round Three Strategy
4) Tell me what you changed in your Round Three campaign. You should mention keywords,
bidding strategy, ad content, and landing page content.
5) Which two new cameras did you decide to sell and why? Be specific. You are required to add
two new cameras and if you do not, points will be deducted from your grade.
Analyzing Results
pro
Round 3
Run Simulation
Decisions to Make
Review Scoreboard Results from Round 2
Review Campaign Performance from Round 2
Analyze Products and Pricing Data
Create Landing Pages for 2 New Products
Optimize Bids
Review and Adjust Ads
Do Keyword Research
Create at Least 2 New Ad Groups
Write at Least 1 Ad per Ad Group
Review Budget
Running the simulation:
Complete all decisions
Refer to Hints to help complete decisions
2/5
Round Tasks & Decisions
You’ve made it to the next round of Mimic Pro. All of the work done from last round has been saved and
carried over from the previous round, just like you left it.
Not sure what to do next? In each of the rounds, you will utilize a tasks & decisions page (just like this one)
to see all of the necessary tasks you’ll need to complete before you go on to the next round. If you ever get
lost, or feel stuck, come back to the decisions page and review what needs to be done next.
Click on the color-coded titles of the tasks listed below to get started.
Review
Review Scoreboard Results from Round 2
In the Mimic simulation, you are competing against the computer. Your competitors are simulated. On the
scoreboard you will see how you and each of your peers did against the computer. See how you stack up
against your peers. Good marketers use this data to help them determine what adjustments they need to make
to their online marketing campaigns.
Review Campaign Performance from Round 2
Here you will find more data that will help you make informed decisions on how to move forward into the
next round. Online marketing tools provide mounds of data. Smart marketers learn from the data and use it to
help them make data-driven decisions. Look for big issues and determine what to adjust there first. For
example, do you have a campaign that saw little to no conversions? Ask yourself questions like, do you have
low CTRs on some keywords? Did you bid too low? Is your ad position worse than 5? Are the keywords
being used in the ads you wrote? Do you have low conversion rates? Maybe you need to improve your
landing page content, design, or layout. Maybe your ad content doesn't match your ad very well. Maybe the
keywords where your ad is displaying is targeting an audience (market segment) that is just researching and
not intending to buy. Do you have low impressions? Maybe it is time to add more keywords with higher
average monthly search volumes. Let the data speak to you.
Product Selection & Review
Analyze Products and Pricing Data
The boss wants to see if adding two more products to the site will increase sales and profits. Review the
products, pricing and margins and look for two additional products you think will sell well online. You will
create new landing pages for them later. Don't forget to also check the keyword data you have around those
products you would like to begin selling. Search volume usually correlates with demand for a product.
Landing Page Optimization & SEO
3/5
Create Landing Pages for 2 New Products
While deciding upon which landing page's to create can be difficult, you might consider the following
questions: Which landing page layout will appeal the most to your audience? Could Canon camera fans
prefer a different layout with more content than say a GoPro camera fan? Why? What content will your
market be most interested in? Is your target market on Facebook a lot? Will having social media buttons
higher up on the page make a difference? Will investing more in design and images improve the conversion
rate?
However we want you to remember that you get to call all of the shots. Just remember, the content in your
landing pages should match the content in your ads. If your landing pages don't generate a lot of conversions
after this round, try adjusting the landing pages for better conversions in the next round. Every round
provides you with a new opportunity to adjust you landing pages. So you should be making data-driven
decisions and adjustments after each round.
Pay Per Click Advertising
Optimize Bids
You might be paying more than you need to for your clicks. You might not be paying enough. Review your
keyword data.
Low impressions? Maybe you need to add keywords with more monthly search volume. No impressions?
Maybe you need to bid more. It could be other things like an irrelevant ad associate with the keyword. Low
click volume? Maybe you need to boost your CTR. It could just be a keyword with low search volume. Low
CTR? It could be the ad content or relevance with the keyword. It could be a low bid. It could be a poor ad
position below 5. CTR diminishes for ads based on position. Usually Position 1 sees the highest CTR and 10
usually gets the lowest CTR. High ad position? Maybe you could bid less and still get clicks and sales
without paying so much. Low conversion rate? If you're paying for clicks, and not getting sales, it is time to
consider pausing that keyword, but don't be too hasty. Make sure you have enough clicks on the keyword to
be certain that it won't perform. If you only have 10 clicks and no sales, you should continue to advertise on
that word as 10 clicks is by no means a statistically significant amount of data. Who knows, you might get a
sale on click 11 and another on click 12. All of a sudden that keyword has an almost 20% conversion rate.
Use the data and adjust accordingly.
Review and Adjust Ads
How did your ads do last round? Did you get high CTRs and high conversion rates? Go check. Even if it did,
you might consider writing another ad to see if your new ad can outperform the first ad you wrote. This is
called A/B testing. At the end of this round, you'll be able to see if the new ad (the B version) outperformed
the the old ad (the A version). If the B version wins, you'll want to pause the A, and the B version will
become the A and you can write a new B ad to keep testing until you find an ad that wins over and over
again.
If your ads have a low CTR, you might consider writing a new ad and pausing the first one you wrote.
REMEMBER THIS: sometimes ads don't perform well for other reasons besides the content of the ad.
Usually it has to do with ad position or irrelevant keywords that trigger the ad to display when chances are
the ad won't get clicked because it doesn't relate to the searcher's interest.
Do Keyword Research
Are there more keywords you need to add to old campaigns? Which keywords should you be adding to sell
your new products. Review the keyword data.
4/5
Remember, high search volume, means more opportunity for impressions, which is great, but there is more to
consider than just that. Is the competition high? That might drive the cost up, but it might still be a profitable
keyword if others are willing to pay so much per click. Is the cost low? That could be a great keyword, but
what if it has low search volume and high competition. Test adding keywords for a round, then review and
pause the keywords that aren't performing well.
Consider the intent of the searcher as you consider the keywords you want to add to your adgroups. Is the
searcher displaying buyer intent for a Go Pro Hero if they search for Go Pro Accessories? What about if they
search for Go Pro Hero 4 Discounts?
Go get started on keyword research and put yourself in the shoes of different personas in your target market
as you do so.
Create at Least 2 New Ad Groups
Creating ad groups is smart for a few reasons. First, it allows you to assign keywords to ads so the Mimic
search engine knows when to display your ad. Second, it allows you to organize your keywords in a way that
makes it easy to know which keywords you should include in your ad copy. Third, it allows you to set a
default bid for all of the keywords in the ad group which saves you time setting bids on each keyword.
Set a default bid that seems to be the average suggested CPC of the keywords in your ad group, then you
only need to adjust the bids for the outlier keywords where the average CPC is much higher or lower.
Write at Least 1 Ad per Ad Group
There is no one right way to write a text ad for a search engine, but there are some best practices. Here are
some basic principles to remember as you write your ads:
The title AND description lines of the ad should include keywords from the ad group.
It is usually good to use most of the characters allowed per line of the ad.
There should be a strong unique selling proposition. Consider the following question while crafting your
proposition: "What sets you apart from your competitors and their ads?"
There should be a persuasive call to action. Consider the following questions when formulating your call to
action: "What do you want the buyer to do? Save money? Buy now? Order today? Get free shipping?"
Use proper grammar, punctuation, and spelling.
Write at least one ad for each ad group you create using those principles as your guide.
REMEMBER THIS: At the end of each round of the simulation, you will be able to see how your ad
performed? If you have an ad with a low CTR, the market is telling you they don't like your ad, or it isn't
convincing enough for them to click, or it isn't relevant with the keywords they searched, or it is too low on
the page and isn't getting enough attention. Sometimes just changing a 1-3 words can drastically improve
your CTR.
Budget Review
Review Budget
This is the last step you should take before running the simulation for this round. At the end of each round,
you have the chance to review your budget. If changes need to be made, this is your chance. A good
marketer estimates end results and uses data to make decisions. Use this opportunity to double check your
work. Which products are selling well? Maybe they deserve more of your budget?
5/5
2/23/2020
Stukent Mimic
Selected Keywords
Keyword and Bid
Save
Keyword Search
Export All Keywords
Keyword Competition Monthly Searches Suggested Bid Max CPC
Previous
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Paused buy gopro hero 7
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Paused go pro reviews
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Paused buy go pro
Paused go pro accessories
Paused sony a99
Paused sony a99 battery life
Paused sony a99 full frame dslr camera body
Paused sony alpha a99
Paused about nikon d5300
Paused best nikon digital camera
Paused buy nikon d750
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Active nikon camera
Active nikon
Active high definition nikon
Active nikon d3100
Active nikon d3000
Active nikon d50
Active nikon d5100
Active nikon d7000
Active buy sony a99ii
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Active sony
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Active go pro review
Active go pro sale
Active camera go pro 7
Active cheap go pro
Active go por
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Active go camera
Active go pro cameras
Active gopro hero 5
Active gopro hero manual
Sug. Bid Max CPC Impr. Clicks Avg. Pos Avg. CPC Total Cost CTR Conv. Conv. Rate Profits CPA
$2.04
$2.00
0
0
0.0
$0.00
$0.00
0.00 0
0.00%
$0.00
$0.00
$0.37
$2.00
0
0
0.0
$0.00
$0.00
0.00 0
0.00%
$0.00
$0.00
$0.55
$2.00
0
0
0.0
$0.00
$0.00
0.00 0
0.00%
$0.00
$0.00
$1.50
$2.00
0
0
0.0
$0.00
$0.00
0.00 0
0.00%
$0.00
$0.00
$0.49
$2.00
0
0
0.0
$0.00
$0.00
0.00 0
0.00%
$0.00
$0.00
$0.37
$2.00
0
0
0.0
$0.00
$0.00
0.00 0
0.00%
$0.00
$0.00
$1.35
$2.00
0
0
0.0
$0.00
$0.00
0.00 0
0.00%
$0.00
$0.00
$1.23
$2.00
0
0
0.0
$0.00
$0.00
0.00 0
0.00%
$0.00
$0.00
$0.65
$2.50
0
0
0.0
$0.00
$0.00
0.00 0
0.00%
$0.00
$0.00
$0.11
$2.50
0
0
0.0
$0.00
$0.00
0.00 0
0.00%
$0.00
$0.00
$0.11
$2.50
0
0
0.0
$0.00
$0.00
0.00 0
0.00%
$0.00
$0.00
$0.51
$2.50
0
0
0.0
$0.00
$0.00
0.00 0
0.00%
$0.00
$0.00
$0.11
$0.50
0
0
0.0
$0.00
$0.00
0.00 0
0.00%
$0.00
$0.00
$0.94
$0.50
0
0
0.0
$0.00
$0.00
0.00 0
0.00%
$0.00
$0.00
$1.51
$0.50
0
0
0.0
$0.00
$0.00
0.00 0
0.00%
$0.00
$0.00
$0.11
$0.50
0
0
0.0
$0.00
$0.00
0.00 0
0.00%
$0.00
$0.00
$0.29
$0.50
0
0
0.0
$0.00
$0.00
0.00 0
0.00%
$0.00
$0.00
$0.55
$0.60
0
0
0.0
$0.00
$0.00
0.00 0
0.00%
$0.00
$0.00
$0.86
$0.41
0
0
0.0
$0.00
$0.00
0.00 0
0.00%
$0.00
$0.00
$0.90
$0.76
0
0
0.0
$0.00
$0.00
0.00 0
0.00%
$0.00
$0.00
$0.58
$0.58
0
0
0.0
$0.00
$0.00
0.00 0
0.00%
$0.00
$0.00
$0.45
$0.45
0
0
0.0
$0.00
$0.00
0.00 0
0.00%
$0.00
$0.00
$0.95
$0.97
888
28
1.7
$0.97
$27.17
3.15 0
0.00%
$0.00
$0.00
$0.32
$0.34
0
0
0.0
$0.00
$0.00
0.00 0
0.00%
$0.00
$0.00
$0.55
$0.57
127
2
1.6
$0.08
$0.16
1.57 0
0.00%
$0.00
$0.00
$0.70
$0.72
1,331 44
1.7
$0.22
$9.49
3.31 3
6.82%
$561.00 $3.16
$0.23
$0.25
725
20
2.7
$0.25
$5.00
2.76 0
0.00%
$0.00
$0.00
$0.30
$0.32
1,332 30
1.7
$0.32
$9.60
2.25 1
3.33%
$78.10
$9.60
$0.27
$0.29
6,602 192 1.7
$0.28
$54.04
2.91 6
3.13%
$639.20 $9.01
$0.30
$0.32
8,102 243 1.7
$0.32
$77.69
3.00 21
8.64%
$2,249.08 $3.70
$0.11
$0.13
0
0
0.0
$0.00
$0.00
0.00 0
0.00%
$0.00
$0.00
$0.63
$0.65
0
0
0.0
$0.00
$0.00
0.00 0
0.00%
$0.00
$0.00
$0.73
$0.75
0
0
0.0
$0.00
$0.00
0.00 0
0.00%
$0.00
$0.00
$0.68
$0.70
0
0
0.0
$0.00
$0.00
0.00 0
0.00%
$0.00
$0.00
$0.11
$0.13
0
0
0.0
$0.00
$0.00
0.00 0
0.00%
$0.00
$0.00
$0.22
$0.24
0
0
0.0
$0.00
$0.00
0.00 0
0.00%
$0.00
$0.00
$1.22
$1.24
0
0
0.0
$0.00
$0.00
0.00 0
0.00%
$0.00
$0.00
$1.68
$1.70
0
0
0.0
$0.00
$0.00
0.00 0
0.00%
$0.00
$0.00
$1.92
$0.51
0
0
0.0
$0.00
$0.00
0.00 0
0.00%
$0.00
$0.00
$0.67
$1.04
264
2
4.8
$1.04
$2.08
0.76 1
-$49.00
$2.08
$0.11
$0.13
123
1
4.8
$0.12
$0.12
0.81 0
0.00%
$0.00
$0.00
$0.45
$0.47
398
6
4.7
$0.47
$2.82
1.51 0
0.00%
$0.00
$0.00
$0.55
$1.00
33,002 295 4.8
$0.58
$170.64 0.89 15
5.08%
$638.06 $11.38
$0.82
$0.54
395
1
4.8
$0.54
$0.54
0.25 0
0.00%
$0.00
$0.00
$0.59
$0.92
2,430 24
4.8
$0.92
$22.09
0.99 1
4.17%
$18.39
$22.09
$0.90
$0.92
144
3
3.7
$0.92
$2.76
2.08 0
0.00%
$0.00
$0.00
$0.36
$0.38
0
0
0.0
$0.00
$0.00
0.00 0
0.00%
$0.00
$0.00
$0.54
$0.70
182
9
1.8
$0.57
$5.13
4.95 0
0.00%
$0.00
$0.00
Totals 56,045 900
3.7
$0.43
$389 1.61% 48
5.33%
$4,233 $8.11
https://mimic.stukent.com/simulation/work/10049/ppc#keywords/__ALL__/__ALL__
3/4
1/3
Product Catalog
Show 10
Search:
entries
Title
Price
Margin Sold Revenue Profit
Ad
Clicks
Condition Availability
Canon 5D $2,799.00 $168.00 0
$0.00
$0.00 --
New
In Stock
Canon
PowerShot $124.49 $32.30 0
SX280 HS
$0.00
$0.00 --
New
In Stock
Canon
PowerShot $479.99 $55.50 0
SX60 HS
$0.00
$0.00 --
New
In Stock
Canon
Powershot $384.00 $65.28 0
SX730 HS
$0.00
$0.00 --
New
In Stock
Canon
$239.95 $72.00 0
Rebel T3i
$0.00
$0.00 --
New
In Stock
2/3
Title
Price
Margin Sold Revenue Profit
Ad
Clicks
Condition Availability
Canon
Rebel t4i
$324.99 $80.00 0
$0.00
$0.00 --
New
In Stock
Canon
Rebel t5i
$539.00 $77.00 0
$0.00
$0.00 --
New
In Stock
Canon
$599.00 $75.00 0
Rebel T6i
$0.00
$0.00 --
New
In Stock
Canon
$990.05 $94.00 0
Rebel t6s
$0.00
$0.00 --
New
In Stock
Canon
$799.00 $80.00 0
Rebel T7i
$0.00
$0.00 --
New
In Stock
Showing 1 to 10 of 52 entries
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4
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2/23/2020
Stukent Mimic
pro
Team SB - MA MS
Decisions
Product Catalog
Show 10
Search:
entries
Title
Price
Margin Sold Revenue Profit
Ad
Condition Availability
Clicks
FujiFilm
$1,044.66 $49.00 0
X-Pro 1
$0.00
$0.00 4
New
In Stock
FujiFilm
$1,699.00 $170.00 0
X-Pro2
$0.00
$0.00 --
New
In Stock
https://mimic.stukent.com/simulation/work/10049/product_review
2/4
2/23/2020
Stukent Mimic
Title
Price
Margin Sold Revenue Profit
Ad
Condition Availability
Clicks
FujiFilm
$699.99
X-T1
$149.00 0
$0.00
$0.00 --
New
In Stock
FujiFilm
$199.00
X10
$69.70 0
$0.00
$0.00 --
New
In Stock
FujiFilm
$295.00
x20
$25.00 0
$0.00
$0.00 --
New
In Stock
FujiFilm
$374.99
x30
$60.00 0
$0.00
$0.00 --
New
In Stock
GoPro
Hero
$18.39 0
$0.00
$0.00 13
New
In Stock
$149.99
https://mimic.stukent.com/simulation/work/10049/product_review
3/4
2/23/2020
Stukent Mimic
Margin Sold Revenue Profit
Ad
Condition Availability
Clicks
Title
Price
GoPro
Hero 3
$119.95
$32.70 1
$329.99 $32.70 16
New
In Stock
GoPro
Hero 4
$189.95
$44.83 0
$0.00
$0.00 19
New
In Stock
GoPro
Hero 5
$212.99
$59.99 1
$212.99 $59.99 15
New
In Stock
Showing 11 to 20 of 52 entries
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4/4
2/23/2020
Stukent Mimic
Product Catalog
Show 10
Search:
entries
Margin Sold Revenue Profit
Ad
Condition Availab
Clicks
GoPro
Hero 5 $189.99
Session
$44.99 0
$0.00
$0.00
12
New
In Stoc
GoPro
Hero 6
$307.99
$46.20 2
$615.98
$92.40 16
New
In Stoc
GoPro
Hero 7
$381.33
$57.20 1
$381.33
$57.20 17
New
In Stoc
Title
https://mimic.stukent.com/simulation/work/10049/product_review
Price
2/4
2/23/2020
Stukent Mimic
Title
Price
GoPro
Hero
$109.99
Session
Margin Sold Revenue Profit
Ad
Condition Availab
Clicks
$29.99 0
14
New
In Stoc
$0.00
$0.00
Nikon
D3X
$1,051.00 $106.01 4
$9,196.00 $424.08 53
New
In Stoc
Nikon
D5200
$425.00
$78.10 0
$0.00
$0.00
3
New
In Stoc
Nikon
D5300
$458.00
$100.00 0
$0.00
$0.00
--
New
In Stoc
Nikon
D5500
$599.00
$187.00 3
$1,797.00 $561.00 34
New
In Stoc
Nikon
D750
$1,796.00 $98.00 0
$0.00
$0.00
11
New
In Stoc
$0.00
$0.00
--
New
In Stoc
Olympus
$712.00
E-5
$130.00 0
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2/23/2020
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2/23/2020
Stukent Mimic
Product Catalog
Show 10
Search:
entries
Title
https://mimic.stukent.com/simulation/work/10049/product_review
Price Margin Sold Revenue Profit
Ad
Condition Availability
Clicks
Olympus
PEN E- $198.00 $92.80 0
PM2
$0.00
$0.00 --
New
In Stock
Olympus
$358.00 $89.00 0
Stylus 1
$0.00
$0.00 --
New
In Stock
Panasonic
LUMIX
$538.09 $90.74 0
DMCGF6
$0.00
$0.00 --
New
In Stock
Panasonic
LUMIX
$528.99 $90.00 0
DMCGX7
$0.00
$0.00 --
New
In Stock
2/4
2/23/2020
Stukent Mimic
Title
Price Margin Sold Revenue Profit
Ad
Condition Availability
Clicks
Panasonic
Lumix
$597.99 $105.00 0
DMCLX10K
$0.00
$0.00 --
New
In Stock
Panasonic
LUMIX $797.99 $90.77 0
GH4
$0.00
$0.00 --
New
In Stock
Panasonic
Lumix
$599.95 $90.00 0
GX85
$0.00
$0.00 --
New
In Stock
Pentax K$613.00 $47.00 0
3
$0.00
$0.00 --
New
In Stock
Pentax K$189.91 $87.24 0
50
$0.00
$0.00 --
New
In Stock
Pentax
MX-1
$0.00
$0.00 --
New
In Stock
$239.98 $97.00 0
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2/23/2020
Stukent Mimic
pro
Team SB - MA MS
Decisions
Product Catalog
Show 10
Search:
entries
Title
Price
Margin Sold Revenue Profit
Ad
Condition Availability
Clicks
Samsung
Dual
$89.99
View 300f
$53.59 0
$0.00
$0.00 --
New
In Stock
Samsung
GALAXY $149.99
Camera
$42.50 0
$0.00
$0.00 --
New
In Stock
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2/4
2/23/2020
Stukent Mimic
Title
Price
Margin Sold Revenue Profit
Ad
Condition Availability
Clicks
Samsung
Galaxy
$399.99
Camera 2
$79.00 0
$0.00
$0.00 --
New
In Stock
Samsung
Galaxy
$389.99
NX
$209.99 0
$0.00
$0.00 --
New
In Stock
Samsung
Galaxy S4 $129.99
Zoom
$22.49 0
$0.00
$0.00 --
New
In Stock
Samsung
NX1 28.2
MP Smart $1,799.00 $79.81 0
4K
Camera
$0.00
$0.00 --
New
In Stock
Samsung
Smart
$129.99
Camera
WB350F
$0.00
$0.00 --
New
In Stock
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$23.70 0
3/4
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Stukent Mimic
Title
Price
Samsung
$175.00
WB380f
Margin Sold Revenue Profit
Ad
Condition Availability
Clicks
$51.00 0
$0.00
$0.00 --
New
In Stock
Sony a7R $1,998.00 $284.99 0
$0.00
$0.00 --
New
In Stock
Sony A99 $2,899.00 $299.99 0
$0.00
$0.00 --
New
In Stock
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Stukent Mimic
Analyzing Results
pro
Team SB - MA MS
Decisions
Product Catalog
Show 10
Search:
entries
Title
Price Margin Sold Revenue Profit
Sony
Alpha $448.00 $66.75 0
6000
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$0.00
Ad
Condition Availability
Clicks
$0.00 --
New
In Stock
2/3
2/23/2020
Stukent Mimic
Title
Price Margin Sold Revenue Profit
Sony
Cyber$265.79 $27.00 0
shot
WX80
$0.00
Ad
Condition Availability
Clicks
$0.00 --
New
In Stock
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3/3
2/24/2020
Stukent Mimic
Analyzing Results
pro
Team SB - MA MS
Decisions:
Create Landing Pages for 2 New Products
Decisions
Landing Pages & SEO
Hide Instruction
The “landing page” is the online property a prospect is taken to after clicking on your ad or link. It is
important that this page exhibits certain characteristics:
1. Relate it to the ad or copy that prompted the visit in the first place. Top-performing landing pages
deliver on the promise made in the ad or email. Moreover, your cost-per-click (CPC) will partially be
determined by the quality of your landing page.
2. Know exactly how the landing page fits in your marketing strategy. The ad leads the prospect to the
landing page – what does the landing page do? How does it contribute to the primary objective? Each
page should have ONE job to accomplish. Focus on that.
3. Make sure the landing page is clear. The visitor should easily be able to discern what you are offering
and the next step towards obtaining it.
For additional tips on landing page design, see this article: The 7 Principles of Conversion-Centered
Landing Page Design.
In this exercise, you must choose at least three landing pages, select a template for and write the copy for
each. Finally, complete your work by publishing all three.
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2/4
2/24/2020
Stukent Mimic
Rounds
1. 1
2. 2
3. 3
4. 4
5. 5
Tip: Click on a round to see what you've done in previous rounds!
Pages
Design
Content
Brand
FujiFilm
FujiFilm
FujiFilm
Nikon
Nikon
Samsung
Canon
Page
/products/fujifilm-x-pro2
/products/fujifilm-x30
/products/fujifilm-x20
/products/nikon-d5500
/products/nikon-d5300
/products/samsung-wb380f
/products/canon-rebel-t6s
/products/canon-powershotCanon
sx730-hs
Canon
/products/canon-rebel-t7i
GoPro
/products/gopro-hero-7
Canon
/products/canon-rebel-t5i
Canon
/products/canon-rebel-t4i
Canon
/products/canon-rebel-t6i
/products/samsung-galaxySamsung
camera-2
GoPro
/products/gopro-hero-6
GoPro
/brands/go-pro
GoPro
/products/go-pro-hero-3
GoPro
/products/go-pro-hero-4
GoPro
/products/go-pro-hero
/products/panasonic-lumix-dmcPanasonic
lx10k
Panasonic /products/panasonic-lumix-gx85
Nikon
/brands/nikon
Canon
/brands/canon
Olympus /brands/olympus
Panasonic /brands/panasonic
Samsung /brands/samsung
Sony
/brands/sony
FujiFilm /brands/fujifilm
Page Name
FujiFilm X-Pro2
FujiFilm x30
FujiFilm x20
Nikon D5500
Nikon D5300
Samsung WB380f
Canon Rebel t6s
Canon Powershot SX730
HS
Canon Rebel T7i
GoPro Hero 7
Canon Rebel t5i
Canon Rebel t4i
Canon Rebel T6i
Nikon
Nikon
Nikon D750
Nikon D5200
/products/nikon-d750
/products/nikon-d5200
https://mimic.stukent.com/simulation/work/10049/cms#pages
Status
Samsung Galaxy Camera 2
GoPro Hero 6
GoPro
GoPro Hero 3
GoPro Hero 4
GoPro Hero
Panasonic Lumix DMCLX10K
Panasonic Lumix GX85
Nikon
Canon
Olympus
Panasonic
Samsung
Sony
FujiFilm
3/4
2/24/2020
Stukent Mimic
Brand
Page
Page Name
Nikon
/products/nikon-d3x
Nikon D3X
/products/canon-powershotCanon PowerShot SX280
Canon
sx280-hs
HS
/products/canon-powershot-sx60Canon
Canon PowerShot SX60 HS
hs
Canon
/products/canon-rebel-t3i
Canon Rebel T3i
Canon
/products/canon-5d
Canon 5D
Olympus /products/olympus-pen-e-pm2
Olympus PEN E-PM2
Olympus /products/olympus-e-5
Olympus E-5
Pentax
/brands/pentax
Pentax
Olympus /products/olympus-stylus-1
Olympus Stylus 1
Panasonic /products/panasonic-lumix-gh4 Panasonic LUMIX GH4
/products/panasonic-lumix-dmc- Panasonic LUMIX DMCPanasonic
gx7
GX7
/products/samsung-smart-camera- Samsung Smart Camera
Samsung
wb350f
WB350F
/products/samsung-nx1-28-2-mp- Samsung NX1 28.2 MP
Samsung
smart-4k-camera
Smart 4K Camera
/products/samsung-galaxySamsung
Samsung GALAXY Camera
camera
Pentax
/products/pentax-mx-1
Pentax MX-1
Pentax
/products/pentax-k-3
Pentax K-3
Pentax
/products/pentax-k-50
Pentax K-50
Sony
/products/sony-alpha-6000
Sony Alpha 6000
Sony
/products/sony-cyber-shot-wx80 Sony Cyber-shot WX80
FujiFilm /products/fujifilm-x-t1
FujiFilm X-T1
FujiFilm /products/fujifilm-x-pro-1
FujiFilm X-Pro 1
FujiFilm /products/fujifilm-x10
FujiFilm X10
/products/panasonic-lumix-dmc- Panasonic LUMIX DMCPanasonic
gf6
GF6
GoPro
/products/gopro-hero-5
GoPro Hero 5
GoPro
/products/gopro-hero-session
GoPro Hero Session
GoPro
/products/gopro-hero-5-session GoPro Hero 5 Session
/products/samsung-dual-viewSamsung
Samsung Dual View 300f
300f
Samsung /products/samsung-galaxy-nx
Samsung Galaxy NX
/products/samsung-galaxy-s4Samsung
Samsung Galaxy S4 Zoom
zoom
Sony
/products/sony-a99
Sony A99
Sony
/products/sony-a7r
Sony a7R
Status
Please use a larger screen!
This activity requires the analysis of landing page data. You will need to use a device with a larger screen to
effectively perform the analysis needed.
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4/4
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