Los Angeles Southwest College ?Marketing Worksheet

User Generated

zvqb2019

Business Finance

Los Angeles Southwest College

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Part 1 – Analysis of performance for Round Two: 1) Ad Groups a) For the all the ad groups you used in Round 2, prepare a table in Excel and paste it in your word document. Please do not just cut and paste from Mimic Pro. Your chart should have the following headings in it and have the numbers for ALL your cameras: Ad group Name # of key words used Impressions Clicks Conversions Profits b) Which Ad group performed the best in terms of conversions? Why do you think it performed the best? Which Ad group performed the worst in terms of conversions? Why do you think it performed the worst? In your answers consider your keyword bidding strategy, keyword selection, product margins, and ad content/relevance. Prepare a 3-D column chart in Excel showing your conversions by ad group and paste it in your Word document. c) Which Ad group performed the best in terms of profits? Why do you think it performed the best? In your answer consider your keyword bidding strategy, keyword selection, cost per acquisition (CPA) product margins, and ad content/relevance. Prepare a Bar chart in Excel showing your profits and paste it in your Word document. 2) Individual Ad performance: a) Take a screen shot of all your ads and paste them into your document. Make sure your ads are legible. What were your calls to actions? What were your unique propositions? b) Which ad performed the worst in your opinion? Paste a screenshot of it into your word document. Did the insights page offer any suggestions about what could be improved with your ad? How could you change it for Round 3? c) Which ad performed the best in your opinion? Paste a screenshot of it into your word document. Why do you think it was successful? 3) Keyword performance a) For each of your ad groups, identify the two key words overall that performed best in terms of conversions and profits. Why do you think they were successful? Consider bidding strategy and the user’s (searcher) perspective. b) For each of your ad groups, identify the two key words overall that performed worst. Why do you think they were not successful? Consider bidding strategy and the user’s (searcher) perspective. c) Evaluate the overall performance of your keywords. Do you think you need to add more? Why or why not? Do you need to change your bidding strategy? Why or why not? Part 2 – Round Three Strategy 4) Tell me what you changed in your Round Three campaign. You should mention keywords, bidding strategy, ad content, and landing page content. 5) Which two new cameras did you decide to sell and why? Be specific. You are required to add two new cameras and if you do not, points will be deducted from your grade. Analyzing Results pro Round 3 Run Simulation Decisions to Make Review Scoreboard Results from Round 2 Review Campaign Performance from Round 2 Analyze Products and Pricing Data Create Landing Pages for 2 New Products Optimize Bids Review and Adjust Ads Do Keyword Research Create at Least 2 New Ad Groups Write at Least 1 Ad per Ad Group Review Budget Running the simulation: Complete all decisions Refer to Hints to help complete decisions 2/5 Round Tasks & Decisions You’ve made it to the next round of Mimic Pro. All of the work done from last round has been saved and carried over from the previous round, just like you left it. Not sure what to do next? In each of the rounds, you will utilize a tasks & decisions page (just like this one) to see all of the necessary tasks you’ll need to complete before you go on to the next round. If you ever get lost, or feel stuck, come back to the decisions page and review what needs to be done next. Click on the color-coded titles of the tasks listed below to get started. Review Review Scoreboard Results from Round 2 In the Mimic simulation, you are competing against the computer. Your competitors are simulated. On the scoreboard you will see how you and each of your peers did against the computer. See how you stack up against your peers. Good marketers use this data to help them determine what adjustments they need to make to their online marketing campaigns. Review Campaign Performance from Round 2 Here you will find more data that will help you make informed decisions on how to move forward into the next round. Online marketing tools provide mounds of data. Smart marketers learn from the data and use it to help them make data-driven decisions. Look for big issues and determine what to adjust there first. For example, do you have a campaign that saw little to no conversions? Ask yourself questions like, do you have low CTRs on some keywords? Did you bid too low? Is your ad position worse than 5? Are the keywords being used in the ads you wrote? Do you have low conversion rates? Maybe you need to improve your landing page content, design, or layout. Maybe your ad content doesn't match your ad very well. Maybe the keywords where your ad is displaying is targeting an audience (market segment) that is just researching and not intending to buy. Do you have low impressions? Maybe it is time to add more keywords with higher average monthly search volumes. Let the data speak to you. Product Selection & Review Analyze Products and Pricing Data The boss wants to see if adding two more products to the site will increase sales and profits. Review the products, pricing and margins and look for two additional products you think will sell well online. You will create new landing pages for them later. Don't forget to also check the keyword data you have around those products you would like to begin selling. Search volume usually correlates with demand for a product. Landing Page Optimization & SEO 3/5 Create Landing Pages for 2 New Products While deciding upon which landing page's to create can be difficult, you might consider the following questions: Which landing page layout will appeal the most to your audience? Could Canon camera fans prefer a different layout with more content than say a GoPro camera fan? Why? What content will your market be most interested in? Is your target market on Facebook a lot? Will having social media buttons higher up on the page make a difference? Will investing more in design and images improve the conversion rate? However we want you to remember that you get to call all of the shots. Just remember, the content in your landing pages should match the content in your ads. If your landing pages don't generate a lot of conversions after this round, try adjusting the landing pages for better conversions in the next round. Every round provides you with a new opportunity to adjust you landing pages. So you should be making data-driven decisions and adjustments after each round. Pay Per Click Advertising Optimize Bids You might be paying more than you need to for your clicks. You might not be paying enough. Review your keyword data. Low impressions? Maybe you need to add keywords with more monthly search volume. No impressions? Maybe you need to bid more. It could be other things like an irrelevant ad associate with the keyword. Low click volume? Maybe you need to boost your CTR. It could just be a keyword with low search volume. Low CTR? It could be the ad content or relevance with the keyword. It could be a low bid. It could be a poor ad position below 5. CTR diminishes for ads based on position. Usually Position 1 sees the highest CTR and 10 usually gets the lowest CTR. High ad position? Maybe you could bid less and still get clicks and sales without paying so much. Low conversion rate? If you're paying for clicks, and not getting sales, it is time to consider pausing that keyword, but don't be too hasty. Make sure you have enough clicks on the keyword to be certain that it won't perform. If you only have 10 clicks and no sales, you should continue to advertise on that word as 10 clicks is by no means a statistically significant amount of data. Who knows, you might get a sale on click 11 and another on click 12. All of a sudden that keyword has an almost 20% conversion rate. Use the data and adjust accordingly. Review and Adjust Ads How did your ads do last round? Did you get high CTRs and high conversion rates? Go check. Even if it did, you might consider writing another ad to see if your new ad can outperform the first ad you wrote. This is called A/B testing. At the end of this round, you'll be able to see if the new ad (the B version) outperformed the the old ad (the A version). If the B version wins, you'll want to pause the A, and the B version will become the A and you can write a new B ad to keep testing until you find an ad that wins over and over again. If your ads have a low CTR, you might consider writing a new ad and pausing the first one you wrote. REMEMBER THIS: sometimes ads don't perform well for other reasons besides the content of the ad. Usually it has to do with ad position or irrelevant keywords that trigger the ad to display when chances are the ad won't get clicked because it doesn't relate to the searcher's interest. Do Keyword Research Are there more keywords you need to add to old campaigns? Which keywords should you be adding to sell your new products. Review the keyword data. 4/5 Remember, high search volume, means more opportunity for impressions, which is great, but there is more to consider than just that. Is the competition high? That might drive the cost up, but it might still be a profitable keyword if others are willing to pay so much per click. Is the cost low? That could be a great keyword, but what if it has low search volume and high competition. Test adding keywords for a round, then review and pause the keywords that aren't performing well. Consider the intent of the searcher as you consider the keywords you want to add to your adgroups. Is the searcher displaying buyer intent for a Go Pro Hero if they search for Go Pro Accessories? What about if they search for Go Pro Hero 4 Discounts? Go get started on keyword research and put yourself in the shoes of different personas in your target market as you do so. Create at Least 2 New Ad Groups Creating ad groups is smart for a few reasons. First, it allows you to assign keywords to ads so the Mimic search engine knows when to display your ad. Second, it allows you to organize your keywords in a way that makes it easy to know which keywords you should include in your ad copy. Third, it allows you to set a default bid for all of the keywords in the ad group which saves you time setting bids on each keyword. Set a default bid that seems to be the average suggested CPC of the keywords in your ad group, then you only need to adjust the bids for the outlier keywords where the average CPC is much higher or lower. Write at Least 1 Ad per Ad Group There is no one right way to write a text ad for a search engine, but there are some best practices. Here are some basic principles to remember as you write your ads: The title AND description lines of the ad should include keywords from the ad group. It is usually good to use most of the characters allowed per line of the ad. There should be a strong unique selling proposition. Consider the following question while crafting your proposition: "What sets you apart from your competitors and their ads?" There should be a persuasive call to action. Consider the following questions when formulating your call to action: "What do you want the buyer to do? Save money? Buy now? Order today? Get free shipping?" Use proper grammar, punctuation, and spelling. Write at least one ad for each ad group you create using those principles as your guide. REMEMBER THIS: At the end of each round of the simulation, you will be able to see how your ad performed? If you have an ad with a low CTR, the market is telling you they don't like your ad, or it isn't convincing enough for them to click, or it isn't relevant with the keywords they searched, or it is too low on the page and isn't getting enough attention. Sometimes just changing a 1-3 words can drastically improve your CTR. Budget Review Review Budget This is the last step you should take before running the simulation for this round. At the end of each round, you have the chance to review your budget. If changes need to be made, this is your chance. A good marketer estimates end results and uses data to make decisions. Use this opportunity to double check your work. Which products are selling well? Maybe they deserve more of your budget? 5/5 2/23/2020 Stukent Mimic Selected Keywords Keyword and Bid Save Keyword Search Export All Keywords Keyword Competition Monthly Searches Suggested Bid Max CPC Previous First ... Last Next Status Keyword Paused buy gopro hero 7 Paused camara gopro hero Paused go pro Paused go pro video Paused go pro reviews Paused camera go pro Paused buy go pro Paused go pro accessories Paused sony a99 Paused sony a99 battery life Paused sony a99 full frame dslr camera body Paused sony alpha a99 Paused about nikon d5300 Paused best nikon digital camera Paused buy nikon d750 Paused camera nikon d5500 Paused nikon d3 Paused gopro Paused gopro 5 Paused gopro camera Paused gopro hero 4 Paused high definition gopro Active nikon camera Active nikon Active high definition nikon Active nikon d3100 Active nikon d3000 Active nikon d50 Active nikon d5100 Active nikon d7000 Active buy sony a99ii Active sony a99 ii Active sony 4k Active sony a6000 Active sony 7r camera price Active sony Active sony digital camera Active sony tv Active go pro review Active go pro sale Active camera go pro 7 Active cheap go pro Active go por Active go pro sd card Active go camera Active go pro cameras Active gopro hero 5 Active gopro hero manual Sug. Bid Max CPC Impr. Clicks Avg. Pos Avg. CPC Total Cost CTR Conv. Conv. Rate Profits CPA $2.04 $2.00 0 0 0.0 $0.00 $0.00 0.00 0 0.00% $0.00 $0.00 $0.37 $2.00 0 0 0.0 $0.00 $0.00 0.00 0 0.00% $0.00 $0.00 $0.55 $2.00 0 0 0.0 $0.00 $0.00 0.00 0 0.00% $0.00 $0.00 $1.50 $2.00 0 0 0.0 $0.00 $0.00 0.00 0 0.00% $0.00 $0.00 $0.49 $2.00 0 0 0.0 $0.00 $0.00 0.00 0 0.00% $0.00 $0.00 $0.37 $2.00 0 0 0.0 $0.00 $0.00 0.00 0 0.00% $0.00 $0.00 $1.35 $2.00 0 0 0.0 $0.00 $0.00 0.00 0 0.00% $0.00 $0.00 $1.23 $2.00 0 0 0.0 $0.00 $0.00 0.00 0 0.00% $0.00 $0.00 $0.65 $2.50 0 0 0.0 $0.00 $0.00 0.00 0 0.00% $0.00 $0.00 $0.11 $2.50 0 0 0.0 $0.00 $0.00 0.00 0 0.00% $0.00 $0.00 $0.11 $2.50 0 0 0.0 $0.00 $0.00 0.00 0 0.00% $0.00 $0.00 $0.51 $2.50 0 0 0.0 $0.00 $0.00 0.00 0 0.00% $0.00 $0.00 $0.11 $0.50 0 0 0.0 $0.00 $0.00 0.00 0 0.00% $0.00 $0.00 $0.94 $0.50 0 0 0.0 $0.00 $0.00 0.00 0 0.00% $0.00 $0.00 $1.51 $0.50 0 0 0.0 $0.00 $0.00 0.00 0 0.00% $0.00 $0.00 $0.11 $0.50 0 0 0.0 $0.00 $0.00 0.00 0 0.00% $0.00 $0.00 $0.29 $0.50 0 0 0.0 $0.00 $0.00 0.00 0 0.00% $0.00 $0.00 $0.55 $0.60 0 0 0.0 $0.00 $0.00 0.00 0 0.00% $0.00 $0.00 $0.86 $0.41 0 0 0.0 $0.00 $0.00 0.00 0 0.00% $0.00 $0.00 $0.90 $0.76 0 0 0.0 $0.00 $0.00 0.00 0 0.00% $0.00 $0.00 $0.58 $0.58 0 0 0.0 $0.00 $0.00 0.00 0 0.00% $0.00 $0.00 $0.45 $0.45 0 0 0.0 $0.00 $0.00 0.00 0 0.00% $0.00 $0.00 $0.95 $0.97 888 28 1.7 $0.97 $27.17 3.15 0 0.00% $0.00 $0.00 $0.32 $0.34 0 0 0.0 $0.00 $0.00 0.00 0 0.00% $0.00 $0.00 $0.55 $0.57 127 2 1.6 $0.08 $0.16 1.57 0 0.00% $0.00 $0.00 $0.70 $0.72 1,331 44 1.7 $0.22 $9.49 3.31 3 6.82% $561.00 $3.16 $0.23 $0.25 725 20 2.7 $0.25 $5.00 2.76 0 0.00% $0.00 $0.00 $0.30 $0.32 1,332 30 1.7 $0.32 $9.60 2.25 1 3.33% $78.10 $9.60 $0.27 $0.29 6,602 192 1.7 $0.28 $54.04 2.91 6 3.13% $639.20 $9.01 $0.30 $0.32 8,102 243 1.7 $0.32 $77.69 3.00 21 8.64% $2,249.08 $3.70 $0.11 $0.13 0 0 0.0 $0.00 $0.00 0.00 0 0.00% $0.00 $0.00 $0.63 $0.65 0 0 0.0 $0.00 $0.00 0.00 0 0.00% $0.00 $0.00 $0.73 $0.75 0 0 0.0 $0.00 $0.00 0.00 0 0.00% $0.00 $0.00 $0.68 $0.70 0 0 0.0 $0.00 $0.00 0.00 0 0.00% $0.00 $0.00 $0.11 $0.13 0 0 0.0 $0.00 $0.00 0.00 0 0.00% $0.00 $0.00 $0.22 $0.24 0 0 0.0 $0.00 $0.00 0.00 0 0.00% $0.00 $0.00 $1.22 $1.24 0 0 0.0 $0.00 $0.00 0.00 0 0.00% $0.00 $0.00 $1.68 $1.70 0 0 0.0 $0.00 $0.00 0.00 0 0.00% $0.00 $0.00 $1.92 $0.51 0 0 0.0 $0.00 $0.00 0.00 0 0.00% $0.00 $0.00 $0.67 $1.04 264 2 4.8 $1.04 $2.08 0.76 1 -$49.00 $2.08 $0.11 $0.13 123 1 4.8 $0.12 $0.12 0.81 0 0.00% $0.00 $0.00 $0.45 $0.47 398 6 4.7 $0.47 $2.82 1.51 0 0.00% $0.00 $0.00 $0.55 $1.00 33,002 295 4.8 $0.58 $170.64 0.89 15 5.08% $638.06 $11.38 $0.82 $0.54 395 1 4.8 $0.54 $0.54 0.25 0 0.00% $0.00 $0.00 $0.59 $0.92 2,430 24 4.8 $0.92 $22.09 0.99 1 4.17% $18.39 $22.09 $0.90 $0.92 144 3 3.7 $0.92 $2.76 2.08 0 0.00% $0.00 $0.00 $0.36 $0.38 0 0 0.0 $0.00 $0.00 0.00 0 0.00% $0.00 $0.00 $0.54 $0.70 182 9 1.8 $0.57 $5.13 4.95 0 0.00% $0.00 $0.00 Totals 56,045 900 3.7 $0.43 $389 1.61% 48 5.33% $4,233 $8.11 https://mimic.stukent.com/simulation/work/10049/ppc#keywords/__ALL__/__ALL__ 3/4 1/3 Product Catalog Show 10 Search: entries Title Price Margin Sold Revenue Profit Ad Clicks Condition Availability Canon 5D $2,799.00 $168.00 0 $0.00 $0.00 -- New In Stock Canon PowerShot $124.49 $32.30 0 SX280 HS $0.00 $0.00 -- New In Stock Canon PowerShot $479.99 $55.50 0 SX60 HS $0.00 $0.00 -- New In Stock Canon Powershot $384.00 $65.28 0 SX730 HS $0.00 $0.00 -- New In Stock Canon $239.95 $72.00 0 Rebel T3i $0.00 $0.00 -- New In Stock 2/3 Title Price Margin Sold Revenue Profit Ad Clicks Condition Availability Canon Rebel t4i $324.99 $80.00 0 $0.00 $0.00 -- New In Stock Canon Rebel t5i $539.00 $77.00 0 $0.00 $0.00 -- New In Stock Canon $599.00 $75.00 0 Rebel T6i $0.00 $0.00 -- New In Stock Canon $990.05 $94.00 0 Rebel t6s $0.00 $0.00 -- New In Stock Canon $799.00 $80.00 0 Rebel T7i $0.00 $0.00 -- New In Stock Showing 1 to 10 of 52 entries Previous 1 2 3 4 5 6 Next 3/3 2/23/2020 Stukent Mimic pro Team SB - MA MS Decisions Product Catalog Show 10 Search: entries Title Price Margin Sold Revenue Profit Ad Condition Availability Clicks FujiFilm $1,044.66 $49.00 0 X-Pro 1 $0.00 $0.00 4 New In Stock FujiFilm $1,699.00 $170.00 0 X-Pro2 $0.00 $0.00 -- New In Stock https://mimic.stukent.com/simulation/work/10049/product_review 2/4 2/23/2020 Stukent Mimic Title Price Margin Sold Revenue Profit Ad Condition Availability Clicks FujiFilm $699.99 X-T1 $149.00 0 $0.00 $0.00 -- New In Stock FujiFilm $199.00 X10 $69.70 0 $0.00 $0.00 -- New In Stock FujiFilm $295.00 x20 $25.00 0 $0.00 $0.00 -- New In Stock FujiFilm $374.99 x30 $60.00 0 $0.00 $0.00 -- New In Stock GoPro Hero $18.39 0 $0.00 $0.00 13 New In Stock $149.99 https://mimic.stukent.com/simulation/work/10049/product_review 3/4 2/23/2020 Stukent Mimic Margin Sold Revenue Profit Ad Condition Availability Clicks Title Price GoPro Hero 3 $119.95 $32.70 1 $329.99 $32.70 16 New In Stock GoPro Hero 4 $189.95 $44.83 0 $0.00 $0.00 19 New In Stock GoPro Hero 5 $212.99 $59.99 1 $212.99 $59.99 15 New In Stock Showing 11 to 20 of 52 entries Previous 1 2 3 4 5 6 Next https://mimic.stukent.com/simulation/work/10049/product_review 4/4 2/23/2020 Stukent Mimic Product Catalog Show 10 Search: entries Margin Sold Revenue Profit Ad Condition Availab Clicks GoPro Hero 5 $189.99 Session $44.99 0 $0.00 $0.00 12 New In Stoc GoPro Hero 6 $307.99 $46.20 2 $615.98 $92.40 16 New In Stoc GoPro Hero 7 $381.33 $57.20 1 $381.33 $57.20 17 New In Stoc Title https://mimic.stukent.com/simulation/work/10049/product_review Price 2/4 2/23/2020 Stukent Mimic Title Price GoPro Hero $109.99 Session Margin Sold Revenue Profit Ad Condition Availab Clicks $29.99 0 14 New In Stoc $0.00 $0.00 Nikon D3X $1,051.00 $106.01 4 $9,196.00 $424.08 53 New In Stoc Nikon D5200 $425.00 $78.10 0 $0.00 $0.00 3 New In Stoc Nikon D5300 $458.00 $100.00 0 $0.00 $0.00 -- New In Stoc Nikon D5500 $599.00 $187.00 3 $1,797.00 $561.00 34 New In Stoc Nikon D750 $1,796.00 $98.00 0 $0.00 $0.00 11 New In Stoc $0.00 $0.00 -- New In Stoc Olympus $712.00 E-5 $130.00 0 Showing 21 to 30 of 52 entries Previous 1 2 https://mimic.stukent.com/simulation/work/10049/product_review 3/4 2/23/2020 Stukent Mimic 3 4 5 6 Next https://mimic.stukent.com/simulation/work/10049/product_review 4/4 2/23/2020 Stukent Mimic Product Catalog Show 10 Search: entries Title https://mimic.stukent.com/simulation/work/10049/product_review Price Margin Sold Revenue Profit Ad Condition Availability Clicks Olympus PEN E- $198.00 $92.80 0 PM2 $0.00 $0.00 -- New In Stock Olympus $358.00 $89.00 0 Stylus 1 $0.00 $0.00 -- New In Stock Panasonic LUMIX $538.09 $90.74 0 DMCGF6 $0.00 $0.00 -- New In Stock Panasonic LUMIX $528.99 $90.00 0 DMCGX7 $0.00 $0.00 -- New In Stock 2/4 2/23/2020 Stukent Mimic Title Price Margin Sold Revenue Profit Ad Condition Availability Clicks Panasonic Lumix $597.99 $105.00 0 DMCLX10K $0.00 $0.00 -- New In Stock Panasonic LUMIX $797.99 $90.77 0 GH4 $0.00 $0.00 -- New In Stock Panasonic Lumix $599.95 $90.00 0 GX85 $0.00 $0.00 -- New In Stock Pentax K$613.00 $47.00 0 3 $0.00 $0.00 -- New In Stock Pentax K$189.91 $87.24 0 50 $0.00 $0.00 -- New In Stock Pentax MX-1 $0.00 $0.00 -- New In Stock $239.98 $97.00 0 Showing 31 to 40 of 52 entries Previous https://mimic.stukent.com/simulation/work/10049/product_review 3/4 2/23/2020 Stukent Mimic 1 2 3 4 5 6 Next https://mimic.stukent.com/simulation/work/10049/product_review 4/4 2/23/2020 Stukent Mimic pro Team SB - MA MS Decisions Product Catalog Show 10 Search: entries Title Price Margin Sold Revenue Profit Ad Condition Availability Clicks Samsung Dual $89.99 View 300f $53.59 0 $0.00 $0.00 -- New In Stock Samsung GALAXY $149.99 Camera $42.50 0 $0.00 $0.00 -- New In Stock https://mimic.stukent.com/simulation/work/10049/product_review 2/4 2/23/2020 Stukent Mimic Title Price Margin Sold Revenue Profit Ad Condition Availability Clicks Samsung Galaxy $399.99 Camera 2 $79.00 0 $0.00 $0.00 -- New In Stock Samsung Galaxy $389.99 NX $209.99 0 $0.00 $0.00 -- New In Stock Samsung Galaxy S4 $129.99 Zoom $22.49 0 $0.00 $0.00 -- New In Stock Samsung NX1 28.2 MP Smart $1,799.00 $79.81 0 4K Camera $0.00 $0.00 -- New In Stock Samsung Smart $129.99 Camera WB350F $0.00 $0.00 -- New In Stock https://mimic.stukent.com/simulation/work/10049/product_review $23.70 0 3/4 2/23/2020 Stukent Mimic Title Price Samsung $175.00 WB380f Margin Sold Revenue Profit Ad Condition Availability Clicks $51.00 0 $0.00 $0.00 -- New In Stock Sony a7R $1,998.00 $284.99 0 $0.00 $0.00 -- New In Stock Sony A99 $2,899.00 $299.99 0 $0.00 $0.00 -- New In Stock Showing 41 to 50 of 52 entries Previous 1 2 3 4 5 6 Next https://mimic.stukent.com/simulation/work/10049/product_review 4/4 2/23/2020 Stukent Mimic Analyzing Results pro Team SB - MA MS Decisions Product Catalog Show 10 Search: entries Title Price Margin Sold Revenue Profit Sony Alpha $448.00 $66.75 0 6000 https://mimic.stukent.com/simulation/work/10049/product_review $0.00 Ad Condition Availability Clicks $0.00 -- New In Stock 2/3 2/23/2020 Stukent Mimic Title Price Margin Sold Revenue Profit Sony Cyber$265.79 $27.00 0 shot WX80 $0.00 Ad Condition Availability Clicks $0.00 -- New In Stock Showing 51 to 52 of 52 entries Previous 1 2 3 4 5 6 Next https://mimic.stukent.com/simulation/work/10049/product_review 3/3 2/24/2020 Stukent Mimic Analyzing Results pro Team SB - MA MS Decisions: Create Landing Pages for 2 New Products Decisions Landing Pages & SEO Hide Instruction The “landing page” is the online property a prospect is taken to after clicking on your ad or link. It is important that this page exhibits certain characteristics: 1. Relate it to the ad or copy that prompted the visit in the first place. Top-performing landing pages deliver on the promise made in the ad or email. Moreover, your cost-per-click (CPC) will partially be determined by the quality of your landing page. 2. Know exactly how the landing page fits in your marketing strategy. The ad leads the prospect to the landing page – what does the landing page do? How does it contribute to the primary objective? Each page should have ONE job to accomplish. Focus on that. 3. Make sure the landing page is clear. The visitor should easily be able to discern what you are offering and the next step towards obtaining it. For additional tips on landing page design, see this article: The 7 Principles of Conversion-Centered Landing Page Design. In this exercise, you must choose at least three landing pages, select a template for and write the copy for each. Finally, complete your work by publishing all three. https://mimic.stukent.com/simulation/work/10049/cms#pages 2/4 2/24/2020 Stukent Mimic Rounds 1. 1 2. 2 3. 3 4. 4 5. 5 Tip: Click on a round to see what you've done in previous rounds! Pages Design Content Brand FujiFilm FujiFilm FujiFilm Nikon Nikon Samsung Canon Page /products/fujifilm-x-pro2 /products/fujifilm-x30 /products/fujifilm-x20 /products/nikon-d5500 /products/nikon-d5300 /products/samsung-wb380f /products/canon-rebel-t6s /products/canon-powershotCanon sx730-hs Canon /products/canon-rebel-t7i GoPro /products/gopro-hero-7 Canon /products/canon-rebel-t5i Canon /products/canon-rebel-t4i Canon /products/canon-rebel-t6i /products/samsung-galaxySamsung camera-2 GoPro /products/gopro-hero-6 GoPro /brands/go-pro GoPro /products/go-pro-hero-3 GoPro /products/go-pro-hero-4 GoPro /products/go-pro-hero /products/panasonic-lumix-dmcPanasonic lx10k Panasonic /products/panasonic-lumix-gx85 Nikon /brands/nikon Canon /brands/canon Olympus /brands/olympus Panasonic /brands/panasonic Samsung /brands/samsung Sony /brands/sony FujiFilm /brands/fujifilm Page Name FujiFilm X-Pro2 FujiFilm x30 FujiFilm x20 Nikon D5500 Nikon D5300 Samsung WB380f Canon Rebel t6s Canon Powershot SX730 HS Canon Rebel T7i GoPro Hero 7 Canon Rebel t5i Canon Rebel t4i Canon Rebel T6i Nikon Nikon Nikon D750 Nikon D5200 /products/nikon-d750 /products/nikon-d5200 https://mimic.stukent.com/simulation/work/10049/cms#pages Status Samsung Galaxy Camera 2 GoPro Hero 6 GoPro GoPro Hero 3 GoPro Hero 4 GoPro Hero Panasonic Lumix DMCLX10K Panasonic Lumix GX85 Nikon Canon Olympus Panasonic Samsung Sony FujiFilm 3/4 2/24/2020 Stukent Mimic Brand Page Page Name Nikon /products/nikon-d3x Nikon D3X /products/canon-powershotCanon PowerShot SX280 Canon sx280-hs HS /products/canon-powershot-sx60Canon Canon PowerShot SX60 HS hs Canon /products/canon-rebel-t3i Canon Rebel T3i Canon /products/canon-5d Canon 5D Olympus /products/olympus-pen-e-pm2 Olympus PEN E-PM2 Olympus /products/olympus-e-5 Olympus E-5 Pentax /brands/pentax Pentax Olympus /products/olympus-stylus-1 Olympus Stylus 1 Panasonic /products/panasonic-lumix-gh4 Panasonic LUMIX GH4 /products/panasonic-lumix-dmc- Panasonic LUMIX DMCPanasonic gx7 GX7 /products/samsung-smart-camera- Samsung Smart Camera Samsung wb350f WB350F /products/samsung-nx1-28-2-mp- Samsung NX1 28.2 MP Samsung smart-4k-camera Smart 4K Camera /products/samsung-galaxySamsung Samsung GALAXY Camera camera Pentax /products/pentax-mx-1 Pentax MX-1 Pentax /products/pentax-k-3 Pentax K-3 Pentax /products/pentax-k-50 Pentax K-50 Sony /products/sony-alpha-6000 Sony Alpha 6000 Sony /products/sony-cyber-shot-wx80 Sony Cyber-shot WX80 FujiFilm /products/fujifilm-x-t1 FujiFilm X-T1 FujiFilm /products/fujifilm-x-pro-1 FujiFilm X-Pro 1 FujiFilm /products/fujifilm-x10 FujiFilm X10 /products/panasonic-lumix-dmc- Panasonic LUMIX DMCPanasonic gf6 GF6 GoPro /products/gopro-hero-5 GoPro Hero 5 GoPro /products/gopro-hero-session GoPro Hero Session GoPro /products/gopro-hero-5-session GoPro Hero 5 Session /products/samsung-dual-viewSamsung Samsung Dual View 300f 300f Samsung /products/samsung-galaxy-nx Samsung Galaxy NX /products/samsung-galaxy-s4Samsung Samsung Galaxy S4 Zoom zoom Sony /products/sony-a99 Sony A99 Sony /products/sony-a7r Sony a7R Status Please use a larger screen! This activity requires the analysis of landing page data. You will need to use a device with a larger screen to effectively perform the analysis needed. https://mimic.stukent.com/simulation/work/10049/cms#pages 4/4
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Explanation & Answer:
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Hi, here it is

Running head: DIGITAL MARKETING ANALYSIS

Digital Marketing Analysis
Name
Institution Affiliation

DIGITAL MARKETING ANALYSIS

2

Part 1 – Analysis of performance for Round Two:
1) Ad Groups
a) For the all the ad groups you used in Round 2, prepare a table in Excel and paste it
in your word document. Please do not just cut and paste from Mimic Pro. Your chart
should have the following headings in it and have the numbers for ALL your cameras:
Ad group Name
# of key words used
Impressions
Clicks
Conversions
Profits
Table 1: Group details in round two
Ad group Name

# of key words used

Impressions

Clicks

Conversions

Profits

Gopro Hero

5

36,938

341

0

$0

Go pro

8

36,938

341

1

$49

Nikon

13

19,107

559

0

$0

Nikon D750

1

19,107

559

0

$0

Sony Alpha a99

1

0

0

0

$0

Go Pro Hero

0

36,938

341

0

$0

Sony a99

2

0

0

0

$0

DIGITAL MARKETING ANALYSIS

3

b) Which Ad group performed the best in terms of conversions? Why do you think it
performed the best? Which Ad group performed the worst in terms of conversions?
Why do you think it performed the worst? In your answers, consider your keyword
bidding strategy, keyword selection, product margins, and ad content/relevance.
Prepare a 3-D column chart in Excel showing your conversions by ad group and
paste it in your Word document.

In terms of conversions, the Go Pro performed be...


Anonymous
I was struggling with this subject, and this helped me a ton!

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