HRM 460 CSUGC Organizational Change Compensation Strategy Plan Paper

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HRM 460

Colorado State University Global Campus

HRM

Description

For this final Portfolio Project, you will apply what you have learned throughout HRM460. Think about something that bothers,concerns, or needs to be improved in your current workplace. Based upon this information, please do the following:

  • Provide a detailed overview of your organization (i.e., you must include information, in your own words, about your organization’s mission, vision, values, and strategy).
  • Explain information about your organization’s industry and the projected forecast for your industry.
  • Explain how the information presented about your organization may impact the change effort.
  • Provide details about the organizational issue/area that needs improvement. Justify why you believe that the issue/area identified needs further attention.
  • Explain what levels of the organization this issue impacts (e.g., micro, meso, or macro levels).
  • Identify at least one OD model to utilize based upon your diagnosis. Explain the benefits of utilizing this model.
  • Detail how addressing and correcting this issue may enhance employee satisfaction, motivation, etc.
  • Provide an overview of how this issue should be addressed (listing steps and processes) and how this needed change will be communicated.
  • Justify who should be involved in this change effort.

Explanation & Answer:
12 pages
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Explanation & Answer

Attached.

Running Head: CHANGE RECCOMMENDATION

Organizational Change: Compensation Strategy Plan
Name
Institution

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CHANGE RECCOMMENDATION
Tim Hortons, Inc.
Tim Hortons is a fast-food company that specializes in the sale of coffee and pastry. The
firm was established in 1964 in Canada, by a hockey player, Tim Horton, and has its
headquarters in Toronto. The Chain boasts over 4,800 shops in about 15 countries. In the US,
Tim Hortons stores were established due to the growth and expansion of the Chain through
acquisitions and mergers, as well as the franchise.
Mission and Vision
A mission is a statement that states what a firm plan to do to realize growth and make
profits. In this case, Tim Hortons’s mission is based on the services and activities the chain
undertakes to attract customers. The company has developed a strong mission and vision

statement that allows the chain to assess their growth and progress. For instance, the mission is to
deliver superior quality products and services for our guests and communities through
leadership, innovation, and partnerships (Tim Hortons, n.d).
On the other hand, a vision statement describes what a firm would like to achieve in the
future, and this gives an organization a reason for existence. The company’s vision is to be the
quality leader in everything we do. These statements are crucial since they emphasize what the
firm aims to do, and keeps it on target.
Values and Goal
Tim’s values stress the commitment to customers, good neighborhood, friendliness, teamwork,
and fast service. The company has a goal of working as a team to provide a superior guest
experience. This is by engaging employees and ensuring that it attracts and retains experienced

CHANGE RECCOMMENDATION

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and skilled employees. This is also included in the company strategy that aims to increase growth
in the US by investing in human resources and market capital.
Company strategy
The corporate strategy at Tim Hortons aims to promote growth in the US and globally.
This will be achieved by investing in market capital and human resource (Forbes, 2017). The
company’s operations in new markets aim to ensure they deliver quality services and products to
clients to help the chain become the leader in the industry. In terms of the marketing strategy,
Tim Hortons is committed to offering quality and fresh products by ensuring the prepared
foodstuff and beverages do not last for/ more than 20 minutes. Additionally, the company has
developed a brand loyalty among its customers by ensuring that the products meet the taste of
specific communities where they operate (Desai, 2019). This is because Tim's purpose is to
create superior customer satisfaction.
Tim Hortons applies a niche penetration strategy to enter new markets. This has allowed
the company to set up various chains in the U.S. The strategy has helped the firm expand various
segments in competitive states such as Michigan, New York, Canada, among others. Offering a
specific product to a niche market ensures the company adheres to the culture and values of that
market, and this has boosted the company operations, making it unique in the market.
Competitive strategy
The firm’s niche penetrating strategy is one of the greatest competitive strategies that the
company takes pride in. This is because other firms have not adopted the strategy. Also, the
company carries out competitor intelligence by using customers from competitor firms to gather
information, liaising with competitor employees for information, and observing how the

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CHANGE RECCOMMENDATION
competitor companies conduct their business, among other means. This allows the company to
be ahead of its competitors.
The other competitive strategy that the company uses is linked to porter’s generic
strategies involving cost leadership and differentiation. In this case, the company maintains a

competitive edge by offering quality coffee and other products at a lower price than competitors.
However, the company does not sacrifice quality since it offers the finest coffee and maintains
high standards of customer service. Also, the competitive strategy is defined by nic...


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