new Product Development of Patagonia American Clothing Co Discussion

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Business Finance

Description

What new products has your company introduced in the recent past? Have these been
successful? Why or why not? How could they be/have been more successful?

  1. What new products has the competition developed? Have these been successful or not?
    Why or why not?
  2. Based on your responses above, generate three ideas for new products. Which of these
    ideas should be developed? Why?

*btw Patagonia is the American clothing company


Explanation & Answer:
2 12 Pages
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Explanation & Answer

See attached:)

Running head: NEW PRODUCT DEVELOPMENT OF PATAGONIA

New Product Development of Patagonia
[Name of the student]
[Due date]

1

NEW PRODUCT DEVELOPMENT OF PATAGONIA


2

Patagonia is an outdoor clothing company that has been rounded for its exploits in
environmental sustainability efforts. It promotes the used wears while asking the
consumers of their product to think twice before purchasing any of their products.



The worn wear program was introduced in 2013 to repair old items that were no
longer usable and recycle them for environmental conservation. The move has
been fruitful as the factory repairs more than forty-five thousand merchandise
annually.



One of the notorious competitors of Patagonia is Arc’teryx. It is one of the most
prolific brands in the manufacturing of outdoor clothing, similar to Patagonia.



While Patagonia has been vocal concerning environmental conservation,
Arc’teryx embraced the same policy to attract employees and clients from all
works of life.



Idea generation is crucial in the development of a new product. A variety of ideas
are incorporated, and their viability determined in the introduction of a new
product.



Ideas can be generated by analyzing strengths, weaknesses, opportunities, and
threats.



Innovation is critical in product development, which is what Patagonia integrated
to ensure their products remain competitive. Their goods last longer, giving the
customers required satisfaction, motivating them into being loyal to the company
goods.

NEW PRODUCT DEVELOPMENT OF PATAGONIA

3

Refere...


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