Running Head: MASSAGE ENVY
Skin care is vital to many people especially women. Every woman wants to look good
and younger. There are people who have a hard time doing it naturally. This is where Massage
Envy comes in to help such clients. Massage Envy offers different services depending on the
needs of the clients and their skin type. The largest number of customers in Massage Envy is
middle aged women aged between thirty and fifty five. They also make up the second largest
population of women. This population is always flocking into massage parlors and purchasing
products that will help their bodies look more vibrant and at times younger. Most of the women
in this age group are doing well financially. Most of them are usually working and can afford our
products unlike younger clients who do not have much to spend. Other women in this population
will go all out to ensure that they have the products. With the introduction of a new product,
women in this particular gap group, who are the target market for the production, it is expected
that it will thrive well in the market.
A moisturizer is an important product in this population of women. This is a product that
is well known for making external layers pliable and soft. This helps rejuvenating the skin and
achieving a vibrant look. For women especially who are above forty five years old, tend to have
drying skin. With a regular use of a moisturizer it will help them to maintain this look.
Moisturizers have helped many aging women look younger, with a pliable skin that is attractive.
Massage Envy has decided to make this product for its customers. Moisturizers are used...