new line products, marketing homework help

timer Asked: May 23rd, 2016
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Question Description

Use the same company from your Week 2 assignment. The company I used was Massage Envy.

Your company has decided to launch a new line of products.

Create a 1,400-word report and include the following information:

  • Choose the target market for your product, and describe your target market in detail.
  • Create a new product that would appeal to your market.
  • Develop at least one question for each characteristic of the target market (demographic, geographic, psychographic, and behavioral) that will be important for you as you determine the marketing strategy for this new product.
  • Recommend the best methods of conducting marketing research to answer these questions. Be sure to include why you chose these particular methods.
  • Outline the steps you will take to bring your product to market from idea generation to commercialization, using a multi-step product development process. 

Format your assignment consistent with APA guidelines.

Tutor Answer

School: Cornell University


Running Head: MASSAGE ENVY


Massage Envy
Institutional Affiliation



Target Market
Skin care is vital to many people especially women. Every woman wants to look good
and younger. There are people who have a hard time doing it naturally. This is where Massage
Envy comes in to help such clients. Massage Envy offers different services depending on the
needs of the clients and their skin type. The largest number of customers in Massage Envy is
middle aged women aged between thirty and fifty five. They also make up the second largest
population of women. This population is always flocking into massage parlors and purchasing
products that will help their bodies look more vibrant and at times younger. Most of the women
in this age group are doing well financially. Most of them are usually working and can afford our
products unlike younger clients who do not have much to spend. Other women in this population
will go all out to ensure that they have the products. With the introduction of a new product,
women in this particular gap group, who are the target market for the production, it is expected
that it will thrive well in the market.
New Product
A moisturizer is an important product in this population of women. This is a product that
is well known for making external layers pliable and soft. This helps rejuvenating the skin and
achieving a vibrant look. For women especially who are above forty five years old, tend to have
drying skin. With a regular use of a moisturizer it will help them to maintain this look.
Moisturizers have helped many aging women look younger, with a pliable skin that is attractive.
Massage Envy has decided to make this product for its customers. Moisturizers are used...

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Tutor went the extra mile to help me with this essay. Citations were a bit shaky but I appreciated how well he handled APA styles and how ok he was to change them even though I didnt specify. Got a B+ which is believable and acceptable.

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