Outline how the buying process differs between organizations, Writing Assignment Homework help

May 24th, 2016
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Question description

List the different roles in a buying center and identify who, from your selected firm, nonprofit organization, or government agency, would occupy the different roles of the buying center. Discuss the reason for selecting these job titles or departments for the various roles in the buying center. Which members of the buying center should the salesperson focus on when selling to your firm? Why? Outline how the buying process differs between organizations and consumers.

Tutor Answer

(Top Tutor) Daniel C.
School: Cornell University


Buying Center
Student’s Name


Buying Center
A buying center comprises of a set of individuals within setting up or an organization
that is dependable for buying decisions. For our nonprofit firm, the four primary roles and
accountabilities involved in a buying center include: First the Initiators; these are the individuals
who begin the buying process. The top supervision would be the perfect example of this because
any manufactured goods decision is based on efforts from the top level. The need could emerge
based on a strategic objective or decision, For instance, capturing data or record on a computer
for future decisions and processing (Boughton, 2015). The second group of individuals is the
Users. These are the individuals who make use of the product. Like in our firm the ...

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