Amazon vs Walmart SWOT analysis help

timer Asked: May 26th, 2016
account_balance_wallet $9.99

Question Description

Please cite sources.

  1. Use the internet to create a SWOT analysis for both Amazon and Walmart.
  2. Write a high level business description of each company.
  3. Write a high level comparison of Walmart vs Amazon. How can Walmart stop Amazon's internet dominance?

Tutor Answer

School: Cornell University

Thank you.

Running head: SWOT ANALYSIS


Amazon vs Wal-Mart
Student’s Name
Institutional Affiliation



Amazon vs Wal-Mart
Amazon SWOT Analysis
Amazon’s leading strength lies in its low cost structure, large selection of merchandise from
numerous third party suppliers which presents the customers with an opportunity to enrich their
lives with numerous products. This factor also increases the profits of the company because the
company makes huge sales
Amazon is a global brand recognizable because of two leading reasons first; the company is one
of the earliest online companies commanding a huge customer base with more than 30 millions
of customers across the world. The company managed to exploit and explore online technologies
and e-tail strategies that gave it an upper hand over many brick and mortar retailers such as WalMart which were late entrants into the online retail game.
There is the risk o brand dilution is apparent for Amazon because new categories continue to
increase. As a leading book seller, taking other product categories under its wings will confuse
its customers.
The idea of free shipping is not commercially viable in the long term as it may bring down the
Amazon’s profitability due to skyrocketing costs.



The growth of internet users and the growth ...

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