Amazon vs Walmart SWOT analysis help

Anonymous
timer Asked: May 26th, 2016
account_balance_wallet $9.99

Question Description

Please cite sources.

  1. Use the internet to create a SWOT analysis for both Amazon and Walmart.
  2. Write a high level business description of each company.
  3. Write a high level comparison of Walmart vs Amazon. How can Walmart stop Amazon's internet dominance?

http://www.amazon.com/

http://www.walmart.com/


Tutor Answer

masterjoe
School: Cornell University

Thank you.

Running head: SWOT ANALYSIS

1

Amazon vs Wal-Mart
Student’s Name
Institutional Affiliation

SWOT ANALYSIS

2

Amazon vs Wal-Mart
Amazon SWOT Analysis
Strengths
Amazon’s leading strength lies in its low cost structure, large selection of merchandise from
numerous third party suppliers which presents the customers with an opportunity to enrich their
lives with numerous products. This factor also increases the profits of the company because the
company makes huge sales
Amazon is a global brand recognizable because of two leading reasons first; the company is one
of the earliest online companies commanding a huge customer base with more than 30 millions
of customers across the world. The company managed to exploit and explore online technologies
and e-tail strategies that gave it an upper hand over many brick and mortar retailers such as WalMart which were late entrants into the online retail game.
Weakness
There is the risk o brand dilution is apparent for Amazon because new categories continue to
increase. As a leading book seller, taking other product categories under its wings will confuse
its customers.
The idea of free shipping is not commercially viable in the long term as it may bring down the
Amazon’s profitability due to skyrocketing costs.
Opportunities

SWOT ANALYSIS

3

The growth of internet users and the growth ...

flag Report DMCA
Review

Anonymous
awesome work thanks

Brown University





1271 Tutors

California Institute of Technology




2131 Tutors

Carnegie Mellon University




982 Tutors

Columbia University





1256 Tutors

Dartmouth University





2113 Tutors

Emory University





2279 Tutors

Harvard University





599 Tutors

Massachusetts Institute of Technology



2319 Tutors

New York University





1645 Tutors

Notre Dam University





1911 Tutors

Oklahoma University





2122 Tutors

Pennsylvania State University





932 Tutors

Princeton University





1211 Tutors

Stanford University





983 Tutors

University of California





1282 Tutors

Oxford University





123 Tutors

Yale University





2325 Tutors