Retail Marketing Presentation Slide Assignment

Jul 13th, 2014
Price: $25 USD

Question description

To complete the following assignment, go to this week's Assignment link in the left navigation.
Retail Marketing Presentation

Read the required Fetterman and O'Donnell article. Assume that you have been asked by the management company of a high-traffic shopping mall to analyze the sensory and segmented marketing strategies being used by its tenants. Prepare a PowerPoint presentation for the next executive meeting addressing the following:

Presentation Content

  • Analyze both the sensory (visual, audio, aroma, color, etc.) and segmented (male vs. female, teen vs. adult, and high-end- vs. low- cost, etc.) strategies being used at the property.
  • Conclude your presentation with an assessment of who the shopping center is most targeted toward and why that may or may not be a viable strategy in the market featured.

Presentation Design

The Presentation:

Must be 10-12 slides (not including the title and references slides).Must include the speaker notes at the bottom of the screen to detail the information that would be included in an actual presentation.Must include visuals taken on an actual tour of a local mall or those taken from online sources with proper citations to demonstrate the findings from at least seven retailers.Must support the conclusions with research from at least three scholarly sources, at least one of which is peer-reviewed, in addition to the text.Must be formatted according to APA style guidelines as outlined in the Ashford Writing Center.Must be in own words no PLAGIARISM!

The Fetterman and O'Donnel Article:

Tutor Answer

(Top Tutor) Daniel C.
School: UC Berkeley

Studypool has helped 1,244,100 students

Review from our student for this Answer

Jul 15th, 2014
"Thanks for the help. "
Ask your homework questions. Receive quality answers!

Type your question here (or upload an image)

1826 tutors are online

Brown University

1271 Tutors

California Institute of Technology

2131 Tutors

Carnegie Mellon University

982 Tutors

Columbia University

1256 Tutors

Dartmouth University

2113 Tutors

Emory University

2279 Tutors

Harvard University

599 Tutors

Massachusetts Institute of Technology

2319 Tutors

New York University

1645 Tutors

Notre Dam University

1911 Tutors

Oklahoma University

2122 Tutors

Pennsylvania State University

932 Tutors

Princeton University

1211 Tutors

Stanford University

983 Tutors

University of California

1282 Tutors

Oxford University

123 Tutors

Yale University

2325 Tutors