To complete the following assignment, go to this week's Assignment link in the left navigation. Retail Marketing Presentation
Read the required Fetterman and O'Donnell article. Assume
that you have been asked by the management company of a high-traffic
shopping mall to analyze the sensory and segmented marketing strategies
being used by its tenants. Prepare a PowerPoint presentation for the
next executive meeting addressing the following:
Analyze both the sensory (visual, audio, aroma, color,
etc.) and segmented (male vs. female, teen vs. adult, and high-end- vs.
low- cost, etc.) strategies being used at the property.
Conclude your presentation with an assessment of who the
shopping center is most targeted toward and why that may or may not be a
viable strategy in the market featured.
Must be 10-12 slides (not including the title and references slides).Must include the speaker notes at the bottom of the
screen to detail the information that would be included in an actual
presentation.Must include visuals taken on an actual tour of a local
mall or those taken from online sources with proper citations to
demonstrate the findings from at least seven retailers.Must support the conclusions with research from at least
three scholarly sources, at least one of which is peer-reviewed, in
addition to the text.Must be formatted according to APA style guidelines as outlined in the Ashford Writing Center.Must be in own words no PLAGIARISM!
The Fetterman and O'Donnel Article: http://usatoday30.usatoday.com/educate/college/business/articles/20060910.htm