Description
How can a small business maximize referral networks to help launch a brand? Please provide suggestions by way of a 300-500 word essay. Cite references.
Explanation & Answer
How
can a small business maximize referral networks to help launch a brand?
As we know that
word-of-mouth and referral marketing is powerful and is continually rated as strongest
and powerful forms of marketing. In survey According to small business the most
common way to customers learn about brand is from word-of-mouth. 85% of small businesses
surveyed said customers learn about them through word of mouth. Being in small
business, it’s not all about casting a wide net, but rather about connecting
with select number of customers, enlisting their trust and loyalty and having
that positive impression spill over among their circle of family and friends.
For instance,
In-N-Out burger has more than 280 stores privately owned and the
Snyder family has no plans to take the company public or franchise any units. Family
owned, no fran...
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