Columbia Southern University Broadcast Advertising Intended for Children Essay

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User Generated

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bfbpubpbyngr2015

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Writing

School

Columbia Southern University

Description

Instructions

The issue of business ethics is a growing concern within companies and for consumers. Using the CSU Online Library, research one of the following ethical questions:

Is it ethical to broadcast advertising intended for children?
Is it ethical to advertise for products like tobacco or legal marijuana?
Does it add any positive value to design advertisements with sexual appeal?
Is it ethical to advertise for unhealthy food and products?
Is it ethical to use shock or scare tactics within advertising?

After selecting one of the questions above, write a two-page essay by addressing each of the following items:

Describe the ethical dilemma in detail.
Explain both sides of the issue (for and against) with an eye on concerns and regulations.
Discuss the role of government, parents, consumers, and companies.
Formulate your opinion on this topic, and include your rationale.

Your response should be a minimum of two, double-spaced pages. Include a title page and references page. At least two credible references should be included. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations and must be cited per APA guidelines.

Tags: legal marijuana Broadcast Advertising sexual appeal scare tactics advertising personnel

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Explanation & Answer

Here you go! Let me know if you need any edits or have any questions

Outline
Topic: Broadcast Advertising Intended for Children.
Thesis statement: The advertisement focuses on children because they are easily convinced.
In the United States, close to two billion dollars are invested in advertisements to children.
The marketing intelligence understands that children have a great influence on what their
parents buy. However, the topic of advertisement addressed to children is controversial due to
its ethical dilemmas and regulations. The paper will focus on, is it ethical to broadcast
advertising intended for children.
•

Describe the ethical dilemma in detail.

•

Explain both sides of the issue (for and against) with an eye on concerns and
regulations.

•

Discuss the role of government, parents, consumers, and companies.

•

Formulate your opinion on this topic, and include your rationale.

•

References

Running head: BROADCAST ADVERTISING INTENDED FOR CHILDREN

Broadcast Advertising Intended for Children

Student Name
University Affiliation
Date

1

BROADCAST ADVERTISING INTENDED FOR CHILDREN

2

Is it ethical to broadcast advertising inten...

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