Description
Brand - NIKE
We will be making an outline for an advocacy advertorial which means Nike(the organization) is going to explain a controversial subject that correlates with Nike for EX. A sweat shop and how they pay their workers basically nothing and then add facts about sweat shops and how we can reduce sweat shops just incorporate solutions. We dont want NIKE to look bad but look like we are trying to make a change in the sweat shops the apparel is being made in etc.
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Spring 2020 COMM3311-001
Professor Suya Yin
Advanced PR and Advertising Copywriting
1/20/Monday
PR & Advertising Copywriting Participation Exercise-6
(Due 3-6-20, Friday)
Name:
Grade:
/150points
This is a proposal for your content marketing advertorial writing assignment. It is worth 150
points.
Fill out the table below following the instructions for each topic area. Please do not remove my
instructions.
Proposal for Content Marketing Advertorial
Introduction to Type of Content
1. Explain whether you plan to write a journalism advertorial or an advocacy
advertorial.
Advocacy advertorial.
2. Briefly explain why a journalism advertorial or an advocacy advertorial work best
for your brand.
Advocacy advertorial allows the affected company like Nike to directly and in detail
explain their position on the matter. It will enable Nike to clarify to its stakeholders ...
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