Individual 3

User Generated

fnzvg_01

Business Finance

University of Miami

Description

  • Research and discuss how Social Media affects Consumer Behavior, particularly Information Search and Purchase Decision.
  • Create a 5-Slide PPT presentation, in which you provide information on how social media affects consumer behavior
  • Provide ONE example of social media and a particular company or brand (or even product category).

For example, Netflix has made smart use of Twitter in its social media strategy (Links to an external site.).

  • You will be called at random to Air-Play your presentation in class!
  • Minimum of 5 References required

User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Explanation & Answer

Attached.

Effects of social
media on consumers
Student’s Name
Institutional Affiliation
Course
Date

INTRODUCTION
Social media has become an essential
communication tool that many individuals.
They use to get in touch with others or
with organization (Forbes, & Vespoli,
2018). .

Consumers do use social media to
exchange their experiences, information,
advice, warnings, remarks and many
more.


2

Effects of social media on
consumers

Information shared on social media has
found impact on the consumers decision
making.
⚫ Communication among consumers on
social media is impac...


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