Strategy and Positioning

Jul 15th, 2014
Business Finance
Price: $50 USD

Question description


Write a 1,500- to 1,800-word paper that includes the following:An overview of the organization,A description of the product or service, A SWOT analysis of the organization and offering, A competitive analysis of the organization and offering using Porter's five competitive forces model, The criteria you will use to segment your market and select your target market including geographic, demographic, psychographic, and behavioral factors, A description of your target market, Needs that cause your target market to buy including emotional and logical drivers, and you must include  A written positioning statement that identifies:Your target market, The needs that drive purchase, Your organization's industry category, How your organization solves the target's needs, Your organization's competition, What makes your organization different from its competition. Include sources of secondary research that support your analysis. All sources must be cited in the paper and the reference page must be completed in APA Format

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(Top Tutor) zeecents
School: Duke University

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