Who will read your proposal? CEO? CFO? Marketing Director?, writing homework help

Anonymous
timer Asked: May 28th, 2016
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Question Description

1. Who will read your proposal? CEO? CFO? Marketing Director?

2. The whole problem analysis is all what you think ,you should provide some statistical information to prove it .

3. How will you measure success? Looking at the future sales? revenue? Or anything you think will able to show the success of your solution?

4. For the last paragraph, what is that "it"?

Who will read your proposal? CEO? CFO? Marketing Director?, writing homework help
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Who will read your proposal? CEO? CFO? Marketing Director?, writing homework help
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Who will read your proposal? CEO? CFO? Marketing Director?, writing homework help
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Who will read your proposal? CEO? CFO? Marketing Director?, writing homework help
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Who will read your proposal? CEO? CFO? Marketing Director?, writing homework help
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Who will read your proposal? CEO? CFO? Marketing Director?, writing homework help
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Who will read your proposal? CEO? CFO? Marketing Director?, writing homework help
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Who will read your proposal? CEO? CFO? Marketing Director?, writing homework help
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Who will read your proposal? CEO? CFO? Marketing Director?, writing homework help
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Introduction Chanel Fashion House has been a leading brand in the sale of luxurious brands. The company, however, faces a weakness in the development of its website making navigation by users quite challenging. The increasing trends in technology have allowed users to depend on the websites of companies to obtain information and also shop for products (Negash, Ryan, and Igbaria 758). Chanel has not invested much in online commerce as well as in optimization of its website. This proposal targets the brand managers who need to consider the need for changes in the presentation of the company’s products on the site. Also, the management at the production and distribution levels needs to rethink the use of e-commerce for the sale of goods to customers. The change in the use of the website and electronic commerce is relevant to allow the company to compete favorably in the competitive market while also providing convenience to the customers. Problem Analysis Chanel has a poorly developed website that limits its access by online users. The web page is not optimized to create a user-friendly interface discouraging the users from considering the product. Also, the company has also limited its use of e-commerce lowering the number of customers who can access the products at their convenience. This has led to decrease in the number of people visiting the website hence reducing the number of individuals aware of the product. Most clients, therefore, opt for the products offered by the competition due to their convenience. On a scale of five, the problem is at an alarming three as the potential to improve clientele through the upgrading of the website and use of ecommerce has been neglected. The main root of the problem is the fact that Chanel believes in the physical contact with the customers as the best way to establish relationships. Also, as part of their brand, the company distances itself from any interaction with online users. As a result, the customers who cannot have time to visit the specialized stores do not have a chance to enjoy Chanel products. The continued neglect of this issue amidst the increase in technology may make the products of the company unattractive to the customers as they are not readily available at their convenience. Consequently, the future scale may increase costing the company billions of money that could have been avoided with the correct strategy. Solution Description This problem can be solved through investment in the website development and optimization of search engines for the company. The site will be developed in such a way that it provides a better interface for the users to interact with the products and check updates. Also, the website will include an online shopping platform that will enable the customers to view available products and order them at their convenience. The use of Search Engine Optimization will enable Chanel to increase the number of clients who can easily access their website with simple keywords. This solution will require the hiring of experts in web development and search engine optimization effectively to augment the activities of the company in the website. Also, the development of the e-commerce service will require software development to incorporate the inventory of the company with accompanying price list on the website. Indeed, the advertisement of the website will also be required to create awareness of the services offered for the customers. All the experts will require specialized training to understand the mission and vision of the company. This will enable them to align their work on the website and software to reflect the objectives of Chanel. The solution will position the company at a competitive edge in the industry as its online presence will be recognized. The number of people aware of the product will also increase which in turn shows the potential customers. More so, allowing online shopping will increase the sale of products as clients will not have to visit physical stores to buy the luxurious products. The success of the solution will be measured in several ways. One, optimization of the search engine will be effective depending on the rank of the Chanel in a Google search. This means that as users type specific keywords (Chanel, Chanel Fashion, Chanel Products), the Chanel website should be among the first results obtained by the user. This will increase the likelihood of the customer visiting the website to explore the products. Two, the number of sales obtained from e-commerce will also be used to indicate the success of the solution while the number of visits to the website will show the popularity of the company. Due to the nature of the products, the results of the project will be observable as the repetition of results may not be relevant for the project. Timeline The project will take six months to be complete taking into consideration the three main activities including website development, SEO of the website and advertisement of the website. The following table gives the timeline for each of the proposed activities. Activity Responsible Start date End date Training of experts Outsourced facilitators 06/05/2016 10/05/2016 Website development Website developer 12/05/2016 12/06/2016 Search Engine Optimization SEO Developer 12/05/2016 12/07/2016 Testing of the website Technical experts 12/06/2016 15/07/2016 Introduction of ecommerce in website Software developers 15/07/2016 15/09/2016 Social media advertisement of website Marketing department 15/08/2016 17/09/2016 Print media advertisement Marketing department 15/08/2016 17/09/2016 TV and Radio commercials Marketing department 17/09/2016 18/10/2016 Assessment of results Accounting department 22/10/2016 06/11/2016 Budget The proposed solution will cost $1,000,000 to meet effectively all the requirements proposed above. The breakdown of the cost is as shown below. Activity Estimated Cost ($) Training of experts 55,000 Website development 235, 000 Search Engine Optimization 200,000 Testing of the website 50,000 Introduction of ecommerce in website 190,000 Social media advertisement of website 100,000 Print media advertisement 68, 000 TV and Radio commercials 102,000 Total 1,000,000 Justification The solution provided is both relevant and attainable for Chanel Fashion House. The correct implementation of the project will lead to increased sales of the company basing on existing literature of the effectiveness of SEO, e-commerce and website development for the success of businesses (Wirtz, Schilke, and Ullrich 275). The brand managers will enable their products to have a wider reach and increase the sales through the new shopping platform. The other alternative for the company would be to increase its global presence that would mean opening up of new stores. This solution would not be viable as it would mean an overall change of strategy for Chanel. Another option would be to reduce the prices in a way that will increase the sales but in the long run, this would interfere with the luxurious nature of the products. Although the solution to address the decreased online presence of the company and introduce online shopping is viable, it has a limitation in that the existing distribution system may need to be restructured. This will be to introduce shipping mechanisms to the customers purchasing online products (Zou and Seo 147). Conclusion It is crucial to understand the technological advances that are occurring can be used to improve business activities. As such, use of the websites and online shopping should be a part of every business. The increased competition in the fashion industry calls for creativity for Chanel to remain relevant to its customers. Work Cited Negash, Solomon, Terry Ryan, and Magid Igbaria. "Quality and effectiveness in web-based customer support systems." Information & Management 40.8 (2003): 757-768. Wirtz, Bernd W., Oliver Schilke, and Sebastian Ullrich. "Strategic development of business models: implications of the Web 2.0 for creating value on the internet." Long Range Planning 43.2 (2010): 272-290. Zou, Patrick XW, and Youngsin Seo. "Effective applications of e-commerce technologies in construction supply chain: current practice and future improvement." Journal of Information Technology in Construction 11 (2006): 127-147. ...
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Tutor Answer

henryprofessor
School: Carnegie Mellon University

Introduction
Chanel Fashion House has been a leading brand in the sale of luxurious brands. The
company, however, faces a weakness in the development of its website making navigation by
users quite challenging. The increasing trends in technology have allowed users to depend on
the websites of companies to obtain information and also shop for products (Negash, Ryan,
and Igbaria 758). Chanel has not invested much in online commerce as well as in
optimization of its website. This proposal targets the brand managers who need to consider
the need for changes in the presentation of the company’s products on the site. This implies
that the marketing director will use this proposal to understand the impact of web
development and search engine optimization in increasing awareness of the company. Also,
the management at the production and distribution levels needs to rethink the use of
e-commerce for the sale of goods to customers. The change in the use of the website and
electronic commerce is relevant to allow the company to compete favorably in the
competitive market while also providing convenience to the customers.
Problem Analysis
Chanel has a poorly developed website that limits its access by online users. The web
page is not optimized to create a user-friendly interface discouraging the users from
considering the product. Also, the company has also limited its use of e-commerce lowering
the number of customers who can access the products at their convenience. This has led to
decrease in the number of people visiting the website hence reducing the number of
individuals aware of the product. Research has indicated that about 88% of the Internet users
are seen to discover new businesses each day. Out of these, about 14% subscribe to new
pages of interest. This would be the market that would be ta...

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Anonymous
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