Keiser University CDM Process Discussion

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Keiser University

Description

Please write 2 pages using 3 sources on the following:

When consumers make a purchase, they progress through a series of behaviors. The consumer decision making process describes those behaviors and the activities that take place at each stage. In order to increase sales, marketers are looking at the five stages and trying to find ways to influence the consumers as they progress through the CDM process. The internet is the most recent tool that marketers are using to influence consumers. Discuss the impact of the internet on the five stages of the CDM process. What happens differently, or how does the internet use these processes to sell more efficiently?

Select a company or product and include a specific example of how the CDM applies.

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Explanation & Answer

Attached.

1

Running head: CDM PROCESS

CDM Process
Student’s Name
Institutional Affiliation

2

CDM PROCESS
Stages in CDM Process

The internet has been one of the recent tools that marketers use to influence consumers in
their decision-making process whenever they need to make a purchase. Marketers apply it when
engaging in the decision making stages that monitor the consumer's behaviour together with the
activities they take part in during the process. The internet plays a significant role through its
impact on the five stages within the CDM process that facilitates the process of looking for
relevant information, coming up with alternatives and making a purchase. According to
Stankevich (2017), the first stage involves identifying the need for recognition where the
consumers need it to convince them to make a purchase. Through recognizing their needs, it acts
as the initial phase of the decision-making process where the internet makes it possible for them
to consider the available alternatives ...


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