"Designing Health Care Marketing Channels", marketing homework help

timer Asked: May 29th, 2016
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Question Description

  • Describe a health care provider with which you are familiar and discuss the function and flows that needs to be performed by that provider’s marketing channel. Provide specific examples to support your response.
  • Referring to the same health care provider, determine the optimal design of health care delivery channels. Explain your rationale.

Tutor Answer

School: Purdue University


Designing Marketing Channels in Health Care
The Health Care service provision in United States comprises many players; both private
practitioners and public service extenders. Anthem, one of the biggest health care providers in
U.S. has reportedly been facing obstacles in its marketing channels. Having adopted digital
marketing systems, the company became a victim of cyber insecurity (Sultz & Young, 2009). A
hacker cracked into the health care database and exposed the patient’s information including
their names, genders, social...

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