New product market launch plan

Jul 16th, 2014
Anonymous
Category:
Accounting
Price: $20 USD

Question description

Create a product launch plan of no more than 1,050 words for 2 markets (domestic and international).

Include the following components for both markets:

  • Market needs
  • Market growth
  • A brief SWOT Analysis
  • Potential competition
  • Product offering and product definition
  • Product identification
  • Justification for your choice of product
  • A 10-question survey that you will use for your final marketing plan, that collects additional primary data about the buyers

Use the Sample Marketing Plan in Ch. 2 of Marketing Management as a guide in developing the components of your plan

here is the link for chapter 2

http://www.coursesmart.com/SR/5866761/9780132103008/34?__hdv=6.8 

This is a group project.We have decided that our product is going to be new headlights for Audi cars.These headlights will be brighter and will turn on and off if there is an incoming car to avoids accidents.Our domestic market is in the United States of America and our international market is in Germany.

My part on this project is the first two bullets in blue and that is what I am paying for, No need to do the whole paper, just the first two highlighted bullets. 

My group wanted to make a car that is safer for mother driving at night and everyone who is driving at night.No longer than 300 words.


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