MGT 401 SEU Directional marketing Operations & HR Strategies in Business Questions

User Generated

aso91

Business Finance

MGT 401

Saudi electronic university

MGT

Description

Assignment 2: Part 2 of the project

Strategy implementation

Learning outcomes:

1. Understand the contribution of various functional areas e.g. production, marketing, purchasing and supply management to the overall well-being of the organization (Lo 1.2.)

2. Gain insights into the strategy-making processes of different types of organizations (Lo 1.7)

3. Identify appropriate strategies for different situations (Lo 3.1).

Assignment Questions (5 Marks)

Consider the same company ‘X’ that you have already used in assignment 1 and answer the following questions

1. Describe the roles of directional, marketing, operations and human resource strategies in the overall well-being of your selected company. (2 marks)

2. Classify the products of your selected company based on the BCG matrix. (fill out the table in the answer sheet) (1 mark)

3. Describe at least one partnership that your selected corporation has with other company (es). Is it successful? Justify. (1mark)

4. Describe the structure of your selected company. (1 mark)

Assignment Answers:

1. Describe the roles of directional, marketing, operations and human resource strategies in the overall well-being of your selected company. (2 marks)

Answer:

………………

2. Classify the products of your selected company based on the BCG matrix. (fill out the following table) (1 mark)

Answer:

Table 1. BCG matrix of the company ‘X’

Stars Question Marks

1.

1.

Cash Cow Dogs

1.1.

Relative market share

3. Describe at least one partnership that your selected corporation has with other company (es). Is it successful? Justify. (1mark)

Answer:

………………

4. Describe the structure of your selected company. (1 mark)

Answer:

………………


i attached part 1 answer and the question paper

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Explanation & Answer

College of Administrative and Financial Sciences

Assignment 2- Strategic Management
(MGT 401)
Deadline: 28/03/2020 @ 23:59
Course Name: Strategic Management

Student’s Name:

Course Code: MGT 401

Student’s ID Number:

Semester: II

CRN:
Academic Year: 1440/1441 H

For Instructor’s Use only
Instructor’s Name:
Students’ Grade: Marks Obtained/Out of
5

Level of Marks: High/Middle/Low

Instructions for the three assignments – PLEASE READ THEM CAREFULLY
• The Assignment must be submitted on Blackboard (WORD format only) via allocated
folder.
• Assignments submitted through email will not be accepted.
• Students are advised to make their work clear and well presented, marks may be
reduced for poor presentation. This includes filling your information on the cover page.
• Students must mention question number clearly in their answer.
• Late submission will NOT be accepted.
• Avoid plagiarism, the work should be in your own words, copying from students or
other resources without proper referencing will result in ZERO marks. No exceptions.
• All answered must be typed using Times New Roman (size 12, double-spaced) font.
No pictures containing text will be accepted and will be considered plagiarism).
• Submissions without this cover page will NOT be accepted.

Project:

Strategic Management of the company ‘X’

Structure of the project
This project aims to study the strategic management of your selected company ‘X’. It includes
three main parts:
- Part 1: Assignment 1= Environmental scanning & strategy formulation.
- Part 2: Assignment 2= Strategy implementation.
- Part 3: Assignment 3= Evaluation and control.
Description of the company ‘X’
-

It is a company from your choice;
From real national or international market;

-

It is publicly traded company;

-

Produces and commercializes mo...


Anonymous
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