MKG 131 Grantham University Macys Ethics and Pricing Case Study

User Generated

pbyn87

Business Finance

MKG 131

Grantham University

MKG

Description

People feel better when they think they are getting a great bargain when they shop. Knowing this, some retailer’s markup items above the traditional retail price and then offer a 60 percent discount. If they had simply discounted the normal retail price by 20 percent, the resulting “sale price” would have been the same. One retailer says that he is just making shoppers happy that they got a great deal when he inflates the retail price before discounting.


Significantly marking up prices in order to offer “deep discounts” is not an unethical pricing practice per se, but it may be considered misleading advertising. The retailer is not really reducing its profits as a result of offering the sale price, even though a 60 percent discount implies a financial sacrifice on the part of the retailer for the benefit of the customer.

The situation described above could, perhaps, be considered a sales promotion that uses deception or manipulation.

As a consumer think of a place you like to shop at because of the so-called great bargains, coupons, cash back and or discounts they offer.

From your shopping experience explain if the discounts you received on your purchase you feel was a bargain deal or do you feel you overpaid.

Did you believe the retailer is sacrificing revenue for you the consumers’ benefit?

Why or Why not?

Do you find their sales practices to be ethical and beneficial to the consumer or perhaps unethical and misleading?

The requirements below must be met for your paper to be accepted and graded:

Write between 500 – 750 words (approximately 2 – 3 pages) using Microsoft Word.

Attempt APA style.

Use font size 12 and 1” margins.

Include cover page and reference page.

At least 60% of your paper must be original content/writing.

No more than 40% of your content/information may come from references.

Use at least two references from outside the course material, preferably from EBSCOhost. Text book, lectures, and other materials in the course may be used, but are not counted toward the two reference requirement.

Reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) must be identified in the paper and listed on a reference page.


Reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) must come from sources such as, scholarly journals found in EBSCOhost, online newspapers such as The Wall Street Journal, government websites, etc. Sources such as Wikis, Yahoo Answers, eHow, etc. are not acceptable.

User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Explanation & Answer

Thank you for working with me . Hope I can help you with more questions in the future. Bye for now!

Running head: MACY’S ETHICS AND PRICING

Macy’s Ethics and Pricing
Name
Institution

1

MACY’S ETHICS AND PRICING

2

I like to shop at Macy's for my clothing because they offer discounts and cash back. Still
as you continue to shop with them they award you with points on all purchases. The points
accumulate and once they hit 1000 points they award you with $10 in star money. Each dollar
spent is worth 2 points. These awards can then be redeemed to purchase items. In addition they
offer discounts on various items that they sell. They also offer coupons which I have been able to
redeem to purchase other items. For instance, they offer 25-40% off Nik...


Anonymous
I was stuck on this subject and a friend recommended Studypool. I'm so glad I checked it out!

Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4

Similar Content

Related Tags