Description
1 NIKE BOSTON 2 URBAN OUTFITTERS 3 WHOLE FOODS 4 CRATE & BARREL 5 CVS
Visit the assigned store and evaluate its positioning in accordance with the elements indicated on this assignment sheet and write a 2-3 pages paper based on these questions.
Merchandise - what does the merchandise say about the Target Market? That is, what is the demographic and psychographic profile of this store’s ideal buyer? How is this shown in the merchandise and/or display? Discuss the depth and breadth of the product line. Talk about how the merchandise [give examples] is arranged in terms of style, quality and display. How is the merchandise grouped or categorized?
Service- What level of service is provided by the store and how does that support it's positioning?
Ambience [atmosphere and image]- what does the store ambience say about the Target Market [tie to demographics, psychographics, shopping behavior]? Give specifics to show how this store is unique in comparison to competitors-either those nearby in location or competing in the same category. How does this store use its ambience to differentiate itself?
Location- How does the store's location establish/reinforce its positioning? How would you classify the store's location [strip mall, shopping center, business district, etc.]?
Pricing- How would you describe the pricing policy of this store and what does that tell us about the Target Market [give specifics]? Does the pricing support the image conveyed in terms of merchandise and ambience?
Explanation & Answer
Attached.
Retail Positioning Outline
1. Introduction
a. The paper focuses on merchandise, service level of the company, its location, ambience,
and pricing.
2. Merchandize
a. According to the merchandize, shoppers tend to be health-conscious and mostly focus on
environmental concerns.
3. Service
a. The level of services offered is assuring. The firm sells its products online and in stores.
4. Ambience
a. Psychographic
i.
Compared to their competitors Sprouts Market, the business lays its targets on clients
that indicate values and attitudes that showcase that they believe in natural foods for a
healthy living
b. Geographical
i.
They have their stores situated in the United States, the United Kingdom, and Canada
c. Behavioral
i.
The company is entangled in providing its consumers with products and best
experiences.
5. Location
a. Whole Foods has established more than four-hundred markets around the United States of
America, Canada, and the United Kingdom
6. Pricing
a. The pricing strategy applied by Whole Foods plays a significant role in the determination
of the company’s current goal.
Running Head: WHOLE FOODS
Retail Positioning
Student’s Name
Institutional Affiliation
1
WHOLE FOODS
2
Introduction
In this sample, I shall discuss the Whole Food Market Inc., which is regarded as one of the
largest supermarket chains based in America. The company terms itself as the leading healthy
grocery store in America. It focuses on organic and natural foods for its consumers. The company
stocks foods that are devoid of artificial preservatives, flavors, sweeteners, and hydrogenated fats.
The paper focuses on merchandise, service level of the company, its location, ambience, and
pricing.
Merchandize
Shoppers tend to be...
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