2300 years ago, Aristotle wrote down the secret to being a persuasive speaker, the secret which forms the basis for nearly every public speaking book written since then.
So, what are ethos, pathos, and logos?
In simplest terms, they correspond to:
Ethos: credibility (or character) of the speaker
Pathos: emotional connection to the audience
Logos: logical argument
Written in the 4th century B.C.E., the Greek philosopher Aristotle compiled his thoughts on the art of rhetoric into On Rhetoric, including his theory on the three persuasive appeals.
Many teachers of communication, speech, and rhetoric consider Aristotle’s On Rhetoric to be a seminal work in the field. Indeed, the editors of The Rhetoric of Western Thought: From the Mediterranean World to the Global Settingcall it “the most important single work on persuasion ever written.” It is hard to argue this claim; most advice from modern books can be traced back to Aristotle’s foundations.