Question Description
Need help with my Marketing question - I’m studying for my class.
Select an organization (or make one up). This should be the organization you plan to use for the marketing plan which is the major final project for this course. State the name of the organization or make up a name. Please be sure you wish to use this organization as you will be completing your final marketing plan project on this organization. Seek advice from the instructor if you have any questions. This assignment will ultimately be included in your final project. Answer the following questions based on that organization.
- Discuss some of the main actors in the microenvironment and the main forces in the macroenvironment for your organization. Please be specific and provide relevant analysis useful for the organization.
- Consider what marketing research the organization has done or can conduct in the future. Include at least one specific primary data collection and one specific secondary data gathering. Also, what marketing decisions have been or could be made with that marketing research?
Explanation & Answer
Attached.
Running Head: MKTG 210 FDE DISCUSSION
MKTG 210 FDE DISCUSSION
Student’s Name
Institution Affiliation
Date
1
MKTG 210 FDE DISCUSSION
2
Facebook Company
Answer One
Any company consists of internal and external environmental factors. Therefore
Facebook Company has actors in both its micro or internal environment and macro or external
environment. The main actors in the Facebook Company micro-environment are the chain
command, the office culture, and the levels of the management hierarchy. The organization
structure of the company is organic such that employees tend to work in teams with fewer
levels of hierarchy. Mark Zuckerberg, the owner, and CEO of the company has created an
internal environment that ensures that every employee works comfortably. The company does
not focus too much on the dress code of the employees; the only thing Zuckerberg is concerned
about for the company is effective operation. He aims to create a conducive environment for
his employees to work and stay motivated. Facebook's internal management is dynamic such
that it changes with the changes in the environment. Its CEO encourages collaboration among
employees, a thing that he starts by himself because, unlike other company CEOs, he is easily
accessible to them. Facebook is a transformational company with a transformational leader
(Yam, 2016).
On the other hand, Facebook Company continues to evolve while addressing the macroenvironmental factors that affect the social media industry. As one of the top players in the
industry, the company can maintain its position through brand development, popularity, and
investment in research and development. However, there is a need for adjustment of the macroenvironmental factors o...