Rider University Wk 1 Apple Inc Marketing Discussion

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One company deploying iPhones has stated, “The iPhone is not a game changer, it’s an industry changer. It changes the way that you can interact with your customers” and “with your suppliers.” Discuss the implications of this statement.


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Here is the corrected paper buddy. I was able to add on to it. Let me know what you think.

Surname 1
Name
Instructor
Course Title
Date
Week One Discussion
Companies such as Apple have changed their interaction with customers through the use
of iPhones. That is because it has made it possible to conduct businesses any time without the
need for face to face interactions. As such, the statement consists of two implications. One of
them is the fact that the use of iPhones has made interaction with customers more ...


Anonymous
Really useful study material!

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