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Memo Assignment #1
Write a one-page memo (single spaced/12 font) addressing the concerns
you have regarding your foreign market operations.
You are the VP of Global Operations at Starbucks. You are currently
experiencing a loss in sales in the Chinese market. You have a strategy you
would like to implement and you would like to discuss this with other
leaders in your organization. Decide who should receive this memo. Address
this memo to the individuals in your organization who will support your
vision. Your memo will include your strategy and your plan for
implementation.
You are in a position of leadership in this organization and you need to
logically convince others regarding your point of view.
Use any memo format. You can Google Purdue.edu business memo for a
memo outline guide.
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Explanation & Answer
Thank you for the opportunity, goodbye.
To: Anderson Kelly, Marketing Executive
From: Nolan Jerry, VP of Global Operations
Date: May/31, 2016
SUBJECT: Promotion for the Chinese Market Sales
According to the current financial analysis of the Chinese market sales, it shows that there are
necessities for having broad marketing strategies to increase the sales that are deteriorating.
According to research conducted in the SWO...
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