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Hi,
I have a paper thats due this weekend. I normally have time to do all my papers but I have a family emergency that has come up along with a 4 month old baby that has taken my time away from this.
I need help getting this paper together:
Write a white paper on a company of your choice and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market.
Required Elements:
- No more than 2100 words
- Include demographic, psychographic, geographic, and behavioral characteristics for the selected company.
- A positioning statement for the company with careful consideration of their brand and strategy
- Paper is consistent with APA guidelines.
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Read the case study and provide and explanation based on the questions provided below.
Read the case study on Uber Technologies, Inc at the end of chapter 1. Your task is to analyze the Uber model and then act ...
Read the case study and provide and explanation based on the questions provided below.
Read the case study on Uber Technologies, Inc at the end of chapter 1. Your task is to analyze the Uber model and then actually create a service (may be fictitious but that is how all great ideas start OR it could be an account from your real life) based on this model applying concepts you learned in the chapter. Uber Technologies, Inc.The $41 billion dollar firm Uber Technology, Inc., is unsettling the traditional taxi business. In over 40 countries and 240 markets around the world, Uber and similar companies are challenging the existing taxi business model. Uber and its growing list of competitors, Lyft, Sidecar, and Flywheel in America, and fledging rivals in Europe, Asia, and India, think their smart phone apps can provide a new and improved way to call a taxi. This disruptive business model uses an app to arrange rides between riders and cars, theoretically a nearby car, which is tracked by the app. The Uber system also provides a history of rides, routes, and fees as well as automatic billing. In addition, driver and rider are also allowed to evaluate each other. The services are increasingly popular, worrying established taxi services in cities from New York to Berlin, and from Rio de Janeiro to Bangkok. In many markets, Uber has proven to be the best, fastest, and most reliable way to find a ride. Consumers worldwide are endorsing the system as a replacement for the usual taxi ride. As the most established competitor in the field, Uber is putting more cars on the road, meaning faster pickup times, which should attract even more riders, which in turn attracts even more drivers, and so on. This growth cycle may speed the demise of the existing taxi businesses as well as provide substantial competition for firms with a technology-oriented model similar to Uber’s.The Uber business model initially attempts to bypass a number of regulations and at the same time offer better service and lower fees than traditional taxis. However, the traditional taxi industry is fighting back, and regulations are mounting. The regulations vary by country and city, but increasingly special licensing, testing, and inspections are being imposed. Part of the fee charged to riders does not go to the driver, but to Uber, as there are real overhead costs. Uber’s costs, depending on the locale, may include insurance, background checks for drivers, vetting of vehicles, software development and maintenance, and centralized billing. How these overhead costs compare to traditional taxi costs is yet to be determined. Therefore, improved efficiency may not be immediately obvious, and contract provisions are significant (see www.uber.com/legal/usa/terms).In addition to growing regulations, a complicating factor in the model is finding volunteer drivers at inopportune times. A sober driver and a clean car at 1:00 a.m. New Year’s Eve does cost more. Consequently, Uber has introduced “surge” pricing. Surge pricing means a higher price, sometimes much higher, than normal. Surge pricing has proven necessary to ensure that cars and drivers are available at unusual times. These higher surge prices can be a shock to riders, making the “surge price” a contentious issue.Discussion QuestionsThe market has decided that Uber and its immediate competitors are adding efficiency to our society. How is Uber providing that added efficiency?Do you think the Uber model will work in the trucking industry?In what other areas/industries might the Uber model be used?
RES 711 Westcliff Wk 8 Research Techniques Pointsec Mobile Technology Discussion
Read the case study “Pointsec Mobile Technology” under Appendix # 1 in this syllabus and write a paper that provides:� ...
RES 711 Westcliff Wk 8 Research Techniques Pointsec Mobile Technology Discussion
Read the case study “Pointsec Mobile Technology” under Appendix # 1 in this syllabus and write a paper that provides:●An introduction to the case●Explanations of the:▪Flaws in research design in this study,▪Flaws in interpretation of the outcome of the research●The natural objective of this research, formulation of the research question(s), correct design of the research, and the correct methodology to deduce valid results from the acquired data
Importance of Disseminating Research Findings Discussion
Kathleen Forson
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“The last step in the research process is dissemination of findings-in other words, telling people w ...
Importance of Disseminating Research Findings Discussion
Kathleen Forson
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“The last step in the research process is dissemination of findings-in other words, telling people what you have learned and allowing your findings to become part of the body of knowledge about a particular topic…and helps to close the gap between research and clinical practice” (Wolf, 2015, para.1). Dissemination of research results is important also as it may provide options for practice improve communication and better patient outcomes.
Research on topics of interest can replicate the results of previous studies and add strength to findings or disprove beliefs commonly held. Disseminating the results of your research allows others the opportunity to evaluate your research.
Research at my institution is being conducted on autoimmune diseases such as systemic lupus erythematosus and rheumatoid arthritis. Research is ongoing on the musculoskeletal conditions of patients to find ways to improve outcomes. The researcher present posters at the American Association of Orthopedic Surgeons, speak at monthly meeting presented by the education department and as requested by staff during in-service.
Wolf, L. A. (2015). Getting the Word Out: Dissemination of Research Results. Journal of Emergency Nursing, 41(5), 452-3. doi:10.1016/j..jen.2015.06.001
Eli Resendez
5/29/19, 1:12 PM
NEW
In my opinion, the most important reason to disseminate research, is to create a greater awareness of issues around us. This can then motivate others to act and support in helping make changes to the issues at hand. I once did a research presentation on the importance of oral hygiene on patients, especially those that were very ill and could not take care of themselves. Many researches have shown that oral hygiene is the window to our overall health. I did my presentation on a poster board. This made it easy to present and take it to the different units for presentation. Through this, the outcome was better than expected. Many units began to implement this research by making sure every patient was getting oral hygiene on every shift. Dissemination is important because transfer what has been researched and placed into the real world for practice. "Without scientific journals the knowledge would be limited to a small audience and have a short life as it would not be disseminated, so if the goal of the researcher is the discovery and the search for solutions and benefits for the welfare of humanity he/she need to acquire the dimension of what inner workings and complexity of the flow in the process of publishing a magazine represent" (The Importance of Developing and Disseminating Research Experiences and Practices in Mental Health, 2013).
References
The Importance of Developing and Disseminating Research Experiences and Practices in Mental Health. (2013). SMAD Revista Electronica Salud Mental, Alcohol y Drogas, 9(2), 56–57. Retrieved from http://search.ebscohost.com/login.aspx?direct=true...
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Read the case study and provide and explanation based on the questions provided below.
Read the case study on Uber Technologies, Inc at the end of chapter 1. Your task is to analyze the Uber model and then act ...
Read the case study and provide and explanation based on the questions provided below.
Read the case study on Uber Technologies, Inc at the end of chapter 1. Your task is to analyze the Uber model and then actually create a service (may be fictitious but that is how all great ideas start OR it could be an account from your real life) based on this model applying concepts you learned in the chapter. Uber Technologies, Inc.The $41 billion dollar firm Uber Technology, Inc., is unsettling the traditional taxi business. In over 40 countries and 240 markets around the world, Uber and similar companies are challenging the existing taxi business model. Uber and its growing list of competitors, Lyft, Sidecar, and Flywheel in America, and fledging rivals in Europe, Asia, and India, think their smart phone apps can provide a new and improved way to call a taxi. This disruptive business model uses an app to arrange rides between riders and cars, theoretically a nearby car, which is tracked by the app. The Uber system also provides a history of rides, routes, and fees as well as automatic billing. In addition, driver and rider are also allowed to evaluate each other. The services are increasingly popular, worrying established taxi services in cities from New York to Berlin, and from Rio de Janeiro to Bangkok. In many markets, Uber has proven to be the best, fastest, and most reliable way to find a ride. Consumers worldwide are endorsing the system as a replacement for the usual taxi ride. As the most established competitor in the field, Uber is putting more cars on the road, meaning faster pickup times, which should attract even more riders, which in turn attracts even more drivers, and so on. This growth cycle may speed the demise of the existing taxi businesses as well as provide substantial competition for firms with a technology-oriented model similar to Uber’s.The Uber business model initially attempts to bypass a number of regulations and at the same time offer better service and lower fees than traditional taxis. However, the traditional taxi industry is fighting back, and regulations are mounting. The regulations vary by country and city, but increasingly special licensing, testing, and inspections are being imposed. Part of the fee charged to riders does not go to the driver, but to Uber, as there are real overhead costs. Uber’s costs, depending on the locale, may include insurance, background checks for drivers, vetting of vehicles, software development and maintenance, and centralized billing. How these overhead costs compare to traditional taxi costs is yet to be determined. Therefore, improved efficiency may not be immediately obvious, and contract provisions are significant (see www.uber.com/legal/usa/terms).In addition to growing regulations, a complicating factor in the model is finding volunteer drivers at inopportune times. A sober driver and a clean car at 1:00 a.m. New Year’s Eve does cost more. Consequently, Uber has introduced “surge” pricing. Surge pricing means a higher price, sometimes much higher, than normal. Surge pricing has proven necessary to ensure that cars and drivers are available at unusual times. These higher surge prices can be a shock to riders, making the “surge price” a contentious issue.Discussion QuestionsThe market has decided that Uber and its immediate competitors are adding efficiency to our society. How is Uber providing that added efficiency?Do you think the Uber model will work in the trucking industry?In what other areas/industries might the Uber model be used?
RES 711 Westcliff Wk 8 Research Techniques Pointsec Mobile Technology Discussion
Read the case study “Pointsec Mobile Technology” under Appendix # 1 in this syllabus and write a paper that provides:� ...
RES 711 Westcliff Wk 8 Research Techniques Pointsec Mobile Technology Discussion
Read the case study “Pointsec Mobile Technology” under Appendix # 1 in this syllabus and write a paper that provides:●An introduction to the case●Explanations of the:▪Flaws in research design in this study,▪Flaws in interpretation of the outcome of the research●The natural objective of this research, formulation of the research question(s), correct design of the research, and the correct methodology to deduce valid results from the acquired data
Importance of Disseminating Research Findings Discussion
Kathleen Forson
NEW
“The last step in the research process is dissemination of findings-in other words, telling people w ...
Importance of Disseminating Research Findings Discussion
Kathleen Forson
NEW
“The last step in the research process is dissemination of findings-in other words, telling people what you have learned and allowing your findings to become part of the body of knowledge about a particular topic…and helps to close the gap between research and clinical practice” (Wolf, 2015, para.1). Dissemination of research results is important also as it may provide options for practice improve communication and better patient outcomes.
Research on topics of interest can replicate the results of previous studies and add strength to findings or disprove beliefs commonly held. Disseminating the results of your research allows others the opportunity to evaluate your research.
Research at my institution is being conducted on autoimmune diseases such as systemic lupus erythematosus and rheumatoid arthritis. Research is ongoing on the musculoskeletal conditions of patients to find ways to improve outcomes. The researcher present posters at the American Association of Orthopedic Surgeons, speak at monthly meeting presented by the education department and as requested by staff during in-service.
Wolf, L. A. (2015). Getting the Word Out: Dissemination of Research Results. Journal of Emergency Nursing, 41(5), 452-3. doi:10.1016/j..jen.2015.06.001
Eli Resendez
5/29/19, 1:12 PM
NEW
In my opinion, the most important reason to disseminate research, is to create a greater awareness of issues around us. This can then motivate others to act and support in helping make changes to the issues at hand. I once did a research presentation on the importance of oral hygiene on patients, especially those that were very ill and could not take care of themselves. Many researches have shown that oral hygiene is the window to our overall health. I did my presentation on a poster board. This made it easy to present and take it to the different units for presentation. Through this, the outcome was better than expected. Many units began to implement this research by making sure every patient was getting oral hygiene on every shift. Dissemination is important because transfer what has been researched and placed into the real world for practice. "Without scientific journals the knowledge would be limited to a small audience and have a short life as it would not be disseminated, so if the goal of the researcher is the discovery and the search for solutions and benefits for the welfare of humanity he/she need to acquire the dimension of what inner workings and complexity of the flow in the process of publishing a magazine represent" (The Importance of Developing and Disseminating Research Experiences and Practices in Mental Health, 2013).
References
The Importance of Developing and Disseminating Research Experiences and Practices in Mental Health. (2013). SMAD Revista Electronica Salud Mental, Alcohol y Drogas, 9(2), 56–57. Retrieved from http://search.ebscohost.com/login.aspx?direct=true...
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