Unit 6: Product and Price Elements of the Marketing Mix - Discussion, marketing homework help

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Question Description

Please provide a 60 word response:

Topic 1:

Over the years, many famous brands have been repositioned. Some include KFC, Friendly’s, Radio Shack and JC Penny. Using the online library or other scholarly resources, give several examples of brands that have been recently repositioned. How has this been implemented and for what reason?



Tutor Answer

RyanTopTutor
School: Rice University

Brand repositioning is defined as when an organization changes the status of its brand in the
marketplace. This process involves changing the marketing mix which entails the product...

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