Description
This is for a Marketing class MKT 102- Intro to Marketing at California Coast University. IT NEEDS TO BE 300-500 WORDS
Here is the text book for the class and IT MUST BE USED FOR CITING AND REFERENCES:
Marketing: An Introduction
Gary Armstrong, Philip Kotler, 2011
Prentice Hall
ISBN.13: 978-0-136-10243-4
Explanation & Answer
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Running head: THE FOLLOW-UP STEP
1
The Follow-Up Step
Name
Course
Instructor
Date
THE FOLLOW-UP STEP
2
The Follow-Up Step
The follow-up step is the final step of the selling process. Follow-up involves all
activities involved after the close of a sale from receiving signatures on every paperwork to the
scheduling of delivery. This process also involves an ongoing relationship with the customer.
Therefo...
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