Description
The U.S. population continues to diversify, increase in average age (primarily due to baby boomers), and to be influenced by national legislation (e.g., Affordable Care Act, Medicare Modernization Act, HITECH Act). Select a specific type of health care organization. Which market segments pose opportunities for growth, and which pose threats to the organization’s survival? Provide at least one strategy related to the assessment and interaction with its market and customers that will maximize opportunities and minimize threats. Support your primary response with at least two scholarly source. Provide in-text citations and complete references for all sources used. Format your post according to APA style. (Market segments are subsections of the market in general. For example, sick people, healthy people, old people, young people, obese, insured, uninsured, can all be some examples of markets segments that exist in the market at large. A market is simply a place where the forces of demand and supply operate).
Explanation & Answer
Running head: MARKET SEGMENTS
1
Market Segments
Institution Affiliation
Date
MARKET SEGMENTS
2
Introduction
A general hospital is a hospital that offers a wide range of services to the patients that
they have to attend to. These are also the most common types of health care organizations that
are located in many American cities. They are structured in a way that they have several
departments in the same hospital that offer different types of services for the patients. They are
the most preferred organizations in healthcare because they provide a one stop shop for all the
medical needs that one may have (In Levin, 2014).
Among the administrations that are offered in these foundations incorporate typical
medical services that are required for the treatment of an extensive variety of sicknesses. This
includes both short term as well as long-term treatment. They also offer surgical facilities for
their patients in an effort to make sure that they are all treated in the best way possible.
Laboratory services as well as diagnostic services are also offered in these places and this makes
it possible for the whole hospital to offer all the services a patient ma...