George Mason University The World of Ryanair Presentation

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ve05

Business Finance

George Mason University

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This is for a case competition that is extremely valuable. Based on the article, I need a PowerPoint Presentation that highlights the main questions/problems and also comes up with solutions to this problems. All the problems need to be justified with quantitative reasons (please include graphs/tables to show why your planned strategy will work).

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Explanation & Answer

Hello buddy. I hope you are having an amazing weekend.Please go through the powerpoint and let me know in case you have any concerns

THE WORLD OF RYANAIR

RYAN AIR: The preamble
• It beamed in and it came in colors.

• It quickly rose to become a shining star to be
emulated.

• It has proved apt and has risen to the ranks of
Europe’s market leader over the years.

• The focus on technology and shrewd cost savings
has led to the continued success.

• The big question however is, is this exponential
growth sustainable? What other steps could be
taken to support this seemingly aggressive
expansion strategy.

Could you get smaller?
• It started its operations in a secondary
airport, Dublin.

• The mustard seed grew to take on Europe as
a whole and targeted other expansions.

• Ryan air soon established their stage
presence by initiating unreasonable price
wars.

• The primary focus was to increase load
factor performance at the expense of
profitability.

• Competition soon grew stiff and thus
prompted the need to re-strategize.

The turnaround
• Diminishing profits saw the company restrategized and was good to go.

• The stra...


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