Description
This is for a case competition that is extremely valuable. Based on the article, I need a PowerPoint Presentation that highlights the main questions/problems and also comes up with solutions to this problems. All the problems need to be justified with quantitative reasons (please include graphs/tables to show why your planned strategy will work).
Explanation & Answer
Hello buddy. I hope you are having an amazing weekend.Please go through the powerpoint and let me know in case you have any concerns
THE WORLD OF RYANAIR
RYAN AIR: The preamble
• It beamed in and it came in colors.
• It quickly rose to become a shining star to be
emulated.
• It has proved apt and has risen to the ranks of
Europe’s market leader over the years.
• The focus on technology and shrewd cost savings
has led to the continued success.
• The big question however is, is this exponential
growth sustainable? What other steps could be
taken to support this seemingly aggressive
expansion strategy.
Could you get smaller?
• It started its operations in a secondary
airport, Dublin.
• The mustard seed grew to take on Europe as
a whole and targeted other expansions.
• Ryan air soon established their stage
presence by initiating unreasonable price
wars.
• The primary focus was to increase load
factor performance at the expense of
profitability.
• Competition soon grew stiff and thus
prompted the need to re-strategize.
The turnaround
• Diminishing profits saw the company restrategized and was good to go.
• The stra...