SOC 0818 Temple University Condom Kingdom Content Analysis

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Humanities

SOC 0818

Temple University

SOC

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Sexual Meanings, Sex Shops, and Sexual Products ONLINE In this assignment, go to one of the websites for a boutique sex shop in Philadelphia. For example: Kink (kinkshoppe.com) Condom Kingdom (happysperm.com) Sexploratorium/Passional Toys (passionalboutique.com) The Velvet Lily (thevelvetlily.com) Once you have selected the website, please conduct what sociologists call a general “content analysis” of the site. What is the overall tone, feel, or vibe conveyed by features such as images, text, and formatting? Is the site easy to navigate? What sort of users have the designers of the website for? When you read the “About Us” page, what kinds of messages are conveyed by the local shop (is this inviting, informative, elitist, off-putting, tasteful, raunchy, etc.)? Are prices reasonable? If this kind of analysis is difficult, it may be helpful conceptually to just look at the site for Condom Kingdom, a shop with a much more novelty-item approach, and compare it to the others. Second find an object for sale on the site. Considering sexual script theory, what sexual meanings are there assigned to this object by the store and/or marketers of this device? What cues make you know this is something sexual and intended for sexual purposes? What sorts of assumptions about sexuality are built into the device and/or packaging? Please write 1-2 pages on the experience and your analysis, including: A detailed description of the store (minimum 250 words) A description and analysis of the chosen object and associated sexual meanings (minimum 250 words)
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250 words
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CONTENT ANALYSIS: CONDOM KINGDOM

Content Analysis: Condom Kingdom
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CONTENT ANALYSIS: CONDOM KINGDOM

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About the Store
Located in South Street, Philadelphia, Condom Kingdom (CK) is an iconic and favorite
landmark for people of all ages. Popularly referred to as the home of “Happy Sperm," the store
has a wide array of adult sex toys, supplies for bachelorette and bachelor parties, adult novelties
as well as condoms. The store seems to have it all under control as they are constantly updating
their inventory merchandise with more exciting products. This paper discusses the vibe created
by features of the store, which include images and texts, the ease in navigating the website, the
site's target audience, and the reasonability of prices at the store. Finally, the paper discusses t...


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