Describe some inexpensive methods that small business owners can use to gather market research before expanding into the international market.

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Describe some inexpensive methods that small business owners can use to gather market research before expanding into the international market.

Discuss whether or not globalization has led to the trend of homogeneous product preferences. Identify two products in which international preferences have merged into one product.

Identify the various methods of financing global operations. Address the primary issues that a company must consider in financing its international business.

Detail :
  • Pick three countries identified as emerging markets.
  • The countries currently listed as emerging markets are: Brazil, Chile, Columbia, The Czech Republic, Greece, Hungary, India, Indonesia, Malaysia, Mexico, Peru, Philippines, Russia, South Africa, South Korea, Taiwan, Thailand, and Turkey.
  • Using the internet, find three local advertisements or commercials for a product that is globally available but is being advertised in the select country. If the marketing strategy is very different between countries, you may compare the same product.  If you find a similar marketing strategy pick different products for each country. .
  • Write a paper of approximately 500 words that answers these questions:
    • Which of the five types of product and promotion policies are used for each advertisement?
    • What pricing policies are utilized in each market?
    • What type of entry mode is likely for each of the products?
  • Include a minimum of three sources, which may consist of readings from the University Library, your text, and other selections. 
Detail :

The final assessment will be a culmination of various activities, discussions, and research that students performed throughout the course. The final deliverable is a paper of approximately 1,150 words, which should include some charts and graphs.

Students should assume that the audience for their paper has some knowledge about international business. For example, the paper may be prepared for a seminar on globalization.

The final assessment will consist of the following four options:

1.Prepare in-depth case studies of two companies in a similar industry and compare their globalization experience. Be sure to thoroughly cover each company’s market entry strategies. Choose from the following lists or choose your own per instructor approval. 

Company groups to consider from similar industries:

    • Apple and Microsoft
    • Amway, Avon, or Mary Kay
    • McDonald’s, Starbucks, Burger King, or KFC
    • American Express, Diners Club, MasterCard, or Visa
    • FedEx and UPS
    • Coca-Cola and Pepsi

Company groups to consider from the United States and outside the United States:

      • Kraft Foods and Nestle
      • Walmart and Carrefour or Tesco
      • Ford and Hyundai
      • Boeing and Airbus
      • Walt Disney and Sony

2.Write a description of a country's expansion into international business over the past 50 years. Be sure to thoroughly cover trade initiatives, foreign direct investment initiatives, currency issues, and regional integration efforts.

3.Analyze international business expansion of American companies in the Middle East or Asia from varying perspectives. Be sure to thoroughly cover how political systems impact international business and cultural implications.

4.Choose a topic with the instructor’s approval.

At a minimum, the student’s paper should:

    • Address cultural, legal, political, and ethical areas of international business.
    • Analyze market entry strategies, labor issues, site selection, and market research.
    • Identify lessons the international business manager may learn.
    • Apply economic theory to the chosen topic.
      • Describe infrastructure, financial needs, and other components necessary for international trade.
    • Show an accurate interpretation of written and graphical information.
  • Include a minimum of four sources, which may consist of readings from the University Library, your text, and other selections. 

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Running head: SHORT TITLE OF PAPER (50 CHARACTERS OR LESS) Title of Paper Your Name Course Number Due Date Instructor’s Name 1 SHORT TITLE OF PAPER 2 Title of Paper Begin your paper here. Double space the entire document. Be sure to indent the first line of each paragraph one-half inch by pressing the Tab key one time on the keyboard. Happy writing! For more information on the title page of your paper and its headers, consult the Writing Style Handbook, pp. 7-9. Level One Heading Replace the level one heading with the words for your heading. The heading must be centered, in bold font, with uppercase and lowercase words. Level Two Heading Replace the level two heading with the words for your heading. The heading must be flush left margin, in bold font, with uppercase and lowercase words. Level three heading. Replace the level three heading with the words for your heading. The heading must be indented, in bold font, with the first letter of the first word capitalized and ending with a period. For more information on headings, consult the Writing Style Handbook, p. 10. SHORT TITLE OF PAPER 3 References This is a hanging indent. To keep the hanging indent format, simply delete this line of text using the backspace key, and replace the information with your reference entry. Sources cited in the body of your paper must appear at the end of your paper on a separate page with the title References centered at the top of the page. For more information on this page and the resource entries, consult the Writing Style Handbook, pp. 33-35. ...
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School: UT Austin

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Running Head: International Business


International Business

Student’s Name
Course Title
Instructor’s Name

International Business

International business is primarily concerned with business and financial transactions that
go beyond the political boundary of a country (Shenkar & Luo, 2004). Such venture could
belong to a private individual or for the government. While the government may perform the
transactions for financial or political reasons, individual are motivated by financial reasons to
undertake such ventures.
Market research is vital in this business, just like all other businesses. Market research
involves all measures undertaken to enable an individual or a firm gather information about the
target customers. Such study is vital since it ensures that company resources are aimed at the
right population. Before any firm embarks on manufacturing various products, they should first

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