The final assessment will be a culmination of various activities, discussions, and research that students performed throughout the course. The final deliverable is a paper of approximately 1,150 words, which should include some charts and graphs.
Students should assume that the audience for their paper has some knowledge about international business. For example, the paper may be prepared for a seminar on globalization.
The final assessment will consist of the following four options:
1.Prepare in-depth case studies of two companies in a similar industry and compare their globalization experience. Be sure to thoroughly cover each company’s market entry strategies. Choose from the following lists or choose your own per instructor approval.
Company groups to consider from similar industries:
- Apple and Microsoft
- Amway, Avon, or Mary Kay
- McDonald’s, Starbucks, Burger King, or KFC
- American Express, Diners Club, MasterCard, or Visa
- FedEx and UPS
- Coca-Cola and Pepsi
Company groups to consider from the United States and outside the United States:
- Kraft Foods and Nestle
- Walmart and Carrefour or Tesco
- Ford and Hyundai
- Boeing and Airbus
- Walt Disney and Sony
2.Write a description of a country's expansion into international business over the past 50 years. Be sure to thoroughly cover trade initiatives, foreign direct investment initiatives, currency issues, and regional integration efforts.
3.Analyze international business expansion of American companies in the Middle East or Asia from varying perspectives. Be sure to thoroughly cover how political systems impact international business and cultural implications.
4.Choose a topic with the instructor’s approval.
At a minimum, the student’s paper should:
- Address cultural, legal, political, and ethical areas of international business.
- Analyze market entry strategies, labor issues, site selection, and market research.
- Identify lessons the international business manager may learn.
- Apply economic theory to the chosen topic.
- Describe infrastructure, financial needs, and other components necessary for international trade.
- Show an accurate interpretation of written and graphical information.
- Include a minimum of four sources, which may consist of readings from the University Library, your text, and other selections.