Dunkin Donuts Line Extension Discussion

arnns

Business Finance

Question Description

I need help with this assignment it is answering questions for PRINCIPLES OF MARKETING, see the attachment.

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• What is a line extension? Describe how one of the following businesses might create a line extension o Post's Raisin Bran o A maker of medium priced leather purses o Dunkin' Donuts • What are the characteristics of an effective brand name? What role does packaging play in the marketing od a product? Research the following products and services and define the target market for each; the segment of consumers most likely to purchase it: • • o Compact Utility Tractors from John Deere o Savings plan for your children's college o Orvis, Adirondack, Full-Flex bamboo fly rod o Fresh Thyme - Farmers Market; deli sandwiches and pizza o Mother Jones magazine
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Explanation & Answer

Attached.

Running Head: LINE EXTENSION

1

Line Extension
Institutional Affiliation
Date

LINE EXTENSION


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What is a line extension? Describe how one of the following businesses might
create a line extension

Dunkin’ Donuts
A line extension is a process of using an already established brand name to introduce a
new product in a similar category or slightly different from extending market coverage.
Companies can achieve this by adding more ingredients, unique flavor, colors, or even changing
the package sizes for different business goals (Magnoni & Roux, 2012). Dunkin’ Donuts can
achieve line extension by introducing chocolate chips and flakes toppings in their frozen yogurt
to make it more exciting. The regular yogurt will also be on the menu, but adding the toppings
will attract more customer...

Zneevr (21553)
UIUC

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