Running Head: LINE EXTENSION
What is a line extension? Describe how one of the following businesses might
create a line extension
A line extension is a process of using an already established brand name to introduce a
new product in a similar category or slightly different from extending market coverage.
Companies can achieve this by adding more ingredients, unique flavor, colors, or even changing
the package sizes for different business goals (Magnoni & Roux, 2012). Dunkin’ Donuts can
achieve line extension by introducing chocolate chips and flakes toppings in their frozen yogurt
to make it more exciting. The regular yogurt will also be on the menu, but adding the toppings
will attract more customer...
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