Business Finance
MGT 201 SEU Women Cross Body Bags Product Questions

MGT 201

Saudi electronic university


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I’m studying and need help with a Marketing question to help me learn.

I want the solution to be professional and unique. My answer must be different from the solution for any student from the Saudi Electronic University, otherwise my score will be zero

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College of Administrative and Financial Sciences Assignment 2 Deadline: 3/28/2020 @ 23:59 Course Name: Student’s Name: Course Code: Student’s ID Number: Semester: I CRN: Academic Year: 1440/1441 H For Instructor’s Use only Instructor’s Name: Students’ Grade: Marks Obtained/Out of Level of Marks: High/Middle/Low Instructions – PLEASE READ THEM CAREFULLY • The Assignment must be submitted on Blackboard (WORD format only) via allocated folder. • Assignments submitted through email will not be accepted. • Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page. • Students must mention question number clearly in their answer. • Late submission will NOT be accepted. • Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions. • All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism). • Submissions without this cover page will NOT be accepted. ASSIGNMENT-2 Weightage: 10 marks Learning Outcomes: 1. Ability to carry out objective and scientific analysis of consumers’ needs and wants (Lo 2.3 & 2.6). 2. Ability to collect, evaluate and synthesize consumers data to make objective and informed marketing decisions (Lo 2.7). Assignment No: 2 CRITICAL WRITING Today, there is a great multitude and varieties of new products available in stores and online, from which consumers can choose. Think about the new products you've seen in the past two or three years, then choose a new product from any category. Questions (2×5 = 10 Marks) 1. How would you define the attributes and benefits of the chosen product? 2. Define the core, actual, and augmented product benefits. 3. Briefly describe the steps in the new product development process. 4. Each product will have a life cycle, although its exact shape and length are not known in advance. Explain each step in the PLC. 5. What are the dimensions upon which a company manages its product portfolio? Answers ...
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Surname 1

Student’s Name
Tutor’s Name

Surname 2
Aldo cross body bags
My product of choice is Aldo cross body bags manufactured by Aldo group company. This
product is designed particularly for women. Aldo group is a well-known company in the United
Arab Emirates that manufactures shoes, bags, and other accessories.
Question 1: Attributes and benefit of Aldo cross body bags
Well-designed lock systems
Bag-related problems are common among women in the United Arab Emirates. Most of the
available bags in the market have poorly designed lock systems. These locks are neither easy to
open nor to lock. Thus, women find it hard to answer urgent calls, especially when they keep
their phones inside such bags (Lilleberg, 2018). The locks of Aldo cross body bags are made of
quality material and engineering expertise that aids the easy closing and opening of the bags.
Most bags available in the market are made of poor-quality fabric; thus doesn't last for long.
Therefore, women spend a lot of resources on purchasing bags frequently. This has led to most
women experiencing budgetary constraints (Tao, 2016). With the invention of Aldo cross body
bags, consumers have found the solution of a long-lasting product. Aldo cross body bags are

University of Maryland

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