Date of Submission
CURRENT CHALLENGES AND PROBLEMS IN MARKETING
Marketing is an essential tool for every firm since it is the channel through which
products and services are released from the manufacturer to the consumer. The American
Marketing Association refers to it as a process of planning and implementing conceptions,
promotion, distribution, and pricing of goods and services. In resonance with the work of Iwu,
p.1, marketing entails the efforts of the management and decision aimed at directly meeting
opportunities and threats in the dynamic and competitive business environment. Successful
marketing strategies can be achieved through the development of products and services that
gives contentment to the final users. The business environment keeps changing with the
advancement in technology as well as changing market needs. As a result, marketing faces
several challenges. This assignment aims to establish through an application approach, one of the
problems encountered by marketing in the United States and propose means of mitigating the
Through the re...
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