Business Finance
ECOM 301 E Business Marketing Plan for Huda Beauty Company Research Paper

ECOM 301

Saudi electronic university

ECOM

Question Description

I need support with this Marketing question so I can learn better.

Purpose

To assess your ability to analyze a real-world electronic marketing campaign.

Overview

Throughout this course, you will be searching and analyzing a company web site for its

application of electronic marketing principles.

▪ You need to select a B2C website that you will follow throughout the course. You

have to get the approval from your instructor before you start your project.

▪ The web site is to be a brand site, not a site for a mega corporation with many

different brands. For example: Nestle.com is a corporate website, while

Nescafe.com, Dolcegusto.us, Nespresso.com, Coffeemate.com are all Brands

website.

▪ The website must have a free newsletter or email communications.

▪ If the company has retail outlets nearby, you also should consider a visit to the retail

site. This will allow you to look for ways in which the firm is integrating marketing

activities on and off the Internet.

You should put together an annual e-marketing plan to help set the marketing in general

on the right course to make any company's business goals a reality. It is a high-level plan

that guides the direction of the team's campaigns, goals, and growth.

Without an e-marketing plan, things can get messy and it will become nearly impossible to

plan the budget that is needed for the projects, hiring, and outsourcing required over the

course of a year if you don't have a plan.

For this part of the assignment, you need to write a report that describe a digital/emarketing

plan.

An effective e-marketing plan should contain the following elements:

1. Table of Contents

2. Executive summary

▪ An overview of the entire plan.

3. Introduction

▪ Company Name.

▪ What is the product or service? Describe it in detail and explain how it fits into the

market.

▪ Headquarters, Office Locations.

4. Business Summary

▪ Marketing Leadership Team.

▪ Mission Statement.

▪ You should sign up for free to get newsletter or email communications from the

website you have selected. This will help you to understand the various elements

of their online strategies and give some insights into how their multichannel

marketing is carried out.

▪ Contact the chosen brand web sites by asking for information, or even purchase a

product if you wish.

▪ Register at the B2C web site you have selected. Indicate in your report what data

was captured on the registration form.

▪ SWOT Analysis.

▪ Research what your competitors are doing. Select 2 competitors and write the

Competitive Analysis section of your digital/e-marketing plan.

Note: You can use any free online third-party platform for further analysis, for

example: https://www.similarweb.com.

5. Target Market

▪ Describe your target market segment in detail by using demographics,

psychographics, geography, lifestyle etc.

▪ How large is it?

6. Marketing Objectives and goals

▪ Explain your marketing objectives and goals in term of sales volume, market share,

return on investment or any others for your marketing plan and the time needed to

achieve each of them.

7. Market Strategy

▪ Explain your marketing strategy chosen in term of aspects such as Product, Price,

Promotion, People, Process, Physical Evidence and other tactical or environmental

variables.

8. Marketing Channels (At least, If you are a group of 4, each student selects one

channel [Assignment & Presentation])

Explain how you will use the following channels to achieve your goals:

▪ Content marketing.

Content includes text, graphics, videos, and other related materials people are

looking for and are very interested in.

▪ Social media marketing

The student should decide what social media platform should be used; what

content will be shared.

▪ Email marketing.

In this part, you will plan and prepare an email marketing campaign.

You will write an e-mail, to/for (Select 2):

▪ Welcoming new subscribers

▪ Sales promotion (Promotional email)

▪ Email newsletter

▪ Inviting people to join your website/app

▪ Promote social media accounts

1. For each audience, students should compose an email that best targets each

audience group.

2. Students should consider headline, layout, message, bullet points, call-to-action,

image, etc.

3. With each email, students should include an explanation on why each email

would be most effective for each audience.

▪ SEO

1. Provide a list of 10-15 words or phrases that you think people would use to

find your company through search engines.

2. Review their website and identify elements that are missing or can be

improved to increase the website’s marketing effectiveness.

Note: Keyword research involves investigating your competitor’s sites and

using a number of keyword analysis tools to determine which keywords or

keyword phrases are searched most by users looking to find your products

or site.

▪ Display Advertising

In this part, you will design a Banner Ads

1. What is the Type of Display Advertising you will design?

2. What is the size of the ad (Check Standard Google Display Ad Sizes)?

9. Budget

▪ Detail the breakdown of the budget available to you and the expected ROI from

each channel.

10. Evaluation Plan

▪ You need to evaluate the system/strategy in place before the plan is put in action.

11. Summary

▪ Summaries profits, costs, advantages and why the plan should succeed.

12. Reference list

▪ list all the sources you have used in the process of researching your work.

Instructions for the students:

▪ This is a group project, which is apart from your course score. It requires effort and

critical thinking from each student in the group.

Each group will consist of 2 to 4 students.

▪ Your Assignment must include:

▪ A cover page that contains the following:

▪ Student name, Student ID and CRN

▪ A title that well represents the content of your report.

▪ Your report length should be between 2000 to 3000 words.

▪ Assignment must be in Word format only no PDF.

▪ Your file should be saved as Word Doc.

[Example] [Nouf Ali] [10473] ECOM 301 - E-Marketing Plan Report Part 1.doc

▪ A “References” section listing all sources included. And ensure that you follow the

APA style in your report.

▪ A mark of zero will be given for any submission that includes copying from other

resource without referencing it.

▪ If the assignment shows more than 25% plagiarism, the students would be graded zero.

Unformatted Attachment Preview

ECOM 301: E-Marketing 2nd Semester (2019-2020) E-Marketing Plan Report Part 1 Name: ID: CRN: 21040 Mark: / out of 5 Mark level: Instructor: Layan BinSaleh ECOM 301: E-Marketing 1st Semester (2019-2020) E-Marketing Plan Report Purpose To assess your ability to analyze a real-world electronic marketing campaign. Overview Throughout this course, you will be searching and analyzing a company web site for its application of electronic marketing principles. ▪ You need to select a B2C website that you will follow throughout the course. You have to get the approval from your instructor before you start your project. ▪ The web site is to be a brand site, not a site for a mega corporation with many different brands. For example: Nestle.com is a corporate website, while Nescafe.com, Dolcegusto.us, Nespresso.com, Coffeemate.com are all Brands website. ▪ The website must have a free newsletter or email communications. ▪ If the company has retail outlets nearby, you also should consider a visit to the retail site. This will allow you to look for ways in which the firm is integrating marketing activities on and off the Internet. You should put together an annual e-marketing plan to help set the marketing in general on the right course to make any company's business goals a reality. It is a high-level plan that guides the direction of the team's campaigns, goals, and growth. Without an e-marketing plan, things can get messy and it will become nearly impossible to plan the budget that is needed for the projects, hiring, and outsourcing required over the course of a year if you don't have a plan. For this part of the assignment, you need to write a report that describe a digital/emarketing plan. An effective e-marketing plan should contain the following elements: 1. Table of Contents 2. Executive summary ▪ An overview of the entire plan. 3. Introduction ▪ Company Name. ▪ What is the product or service? Describe it in detail and explain how it fits into the market. ▪ Headquarters, Office Locations. 4. Business Summary ▪ Marketing Leadership Team. ▪ Mission Statement. ▪ You should sign up for free to get newsletter or email communications from the website you have selected. This will help you to understand the various elements of their online strategies and give some insights into how their multichannel marketing is carried out. ▪ Contact the chosen brand web sites by asking for information, or even purchase a product if you wish. ▪ Register at the B2C web site you have selected. Indicate in your report what data was captured on the registration form. ▪ SWOT Analysis. ▪ Research what your competitors are doing. Select 2 competitors and write the Competitive Analysis section of your digital/e-marketing plan. Note: You can use any free online third-party platform for further analysis, for example: https://www.similarweb.com. 5. Target Market ▪ Describe your target market segment in detail by using demographics, psychographics, geography, lifestyle etc. ▪ How large is it? 6. Marketing Objectives and goals ▪ Explain your marketing objectives and goals in term of sales volume, market share, return on investment or any others for your marketing plan and the time needed to achieve each of them. 7. Market Strategy ▪ Explain your marketing strategy chosen in term of aspects such as Product, Price, Promotion, People, Process, Physical Evidence and other tactical or environmental variables. 8. Marketing Channels (At least, If you are a group of 4, each student selects one channel [Assignment & Presentation]) Explain how you will use the following channels to achieve your goals: ▪ Content marketing. Content includes text, graphics, videos, and other related materials people are looking for and are very interested in. ▪ Social media marketing The student should decide what social media platform should be used; what content will be shared. ▪ Email marketing. In this part, you will plan and prepare an email marketing campaign. You will write an e-mail, to/for (Select 2): ▪ Welcoming new subscribers ▪ Sales promotion (Promotional email) ▪ Email newsletter ▪ Inviting people to join your website/app ▪ Promote social media accounts 1. For each audience, students should compose an email that best targets each audience group. 2. Students should consider headline, layout, message, bullet points, call-to-action, image, etc. 3. With each email, students should include an explanation on why each email would be most effective for each audience. ▪ SEO 1. Provide a list of 10-15 words or phrases that you think people would use to find your company through search engines. 2. Review their website and identify elements that are missing or can be improved to increase the website’s marketing effectiveness. Note: Keyword research involves investigating your competitor’s sites and using a number of keyword analysis tools to determine which keywords or keyword phrases are searched most by users looking to find your products or site. ▪ Display Advertising In this part, you will design a Banner Ads 1. What is the Type of Display Advertising you will design? 2. What is the size of the ad (Check Standard Google Display Ad Sizes)? 9. Budget ▪ Detail the breakdown of the budget available to you and the expected ROI from each channel. 10. Evaluation Plan ▪ You need to evaluate the system/strategy in place before the plan is put in action. 11. Summary ▪ Summaries profits, costs, advantages and why the plan should succeed. 12. Reference list ▪ list all the sources you have used in the process of researching your work. Instructions for the students: ▪ This is a group project, which is apart from your course score. It requires effort and critical thinking from each student in the group. Each group will consist of 2 to 4 students. ▪ Your Assignment must include: ▪ A cover page that contains the following: ▪ Student name, Student ID and CRN ▪ A title that well represents the content of your report. ▪ Your report length should be between 2000 to 3000 words. ▪ Assignment must be in Word format only no PDF. ▪ Your file should be saved as Word Doc. [Example] [Nouf Ali] [10473] ECOM 301 - E-Marketing Plan Report Part 1.doc ▪ A “References” section listing all sources included. And ensure that you follow the APA style in your report. ▪ A mark of zero will be given for any submission that includes copying from other resource without referencing it. ▪ If the assignment shows more than 25% plagiarism, the students would be graded zero. Submission: Type First Submission Second Submission Presentation Due Date End of week 9 21/March/2020 End of week 12 11/April/2020 Week 13 13/April/2020 Point Covered Marks 1, 3, 4, 5, 6 and 12 5 1, 2, 7, 8, 9, 10, 11 and 12 10 Note: Submission will be through the Blackboard. 5 ...
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Final Answer

Attached.

Outline for Huda
Abstract
In this section, an overview of the business has been written
Introduction
In this section an introduction has been made regarding the Huda beauty e-marketing plan


ECOM 301: E-Marketing
2nd Semester (2019-2020)

E-Marketing Plan Report
Part 1

Name:
ID:
CRN: 21040

Mark:

/ out of 5

Mark level:
Instructor: Layan BinSaleh

Table of Contents
Contents
Executive Summary ........................................................................................................................ 3
Introduction ..................................................................................................................................... 4
Business Summary .......................................................................................................................... 4
SWOT Analysis .......................................................................................................................... 5
Two competitors’ analysis .......................................................................................................... 6
Target Market.................................................................................................................................. 7
Marketing Goals and Objectives ..................................................................................................... 8
Market Strategy ............................................................................................................................... 9
Marketing Channels ........................................................................................................................ 9
Content marketing ....................................................................................................................... 9
Social Media Marketing ............................................................................................................ 10
Email Marketing ....................................................................................................................... 10
SEO ........................................................................................................................................... 11
Display Advertising .................................................................................................................. 11
Budget ........................................................................................................................................... 12
Evaluation Plan ............................................................................................................................. 12
Summary ....................................................................................................................................... 12
References ..................................................................................................................................... 14

Executive Summary
The following is an e-business marketing plan for Huda beauty Company. Based on the attempts
and goals to go global, the company has decided to venture into globalization and market
exploration to accomplish the business goals as required. A description of the company has been
made, summary of the business process and the market strategy. Also, a SWOT analysis has
been made for the business hence making it quality and effective for elimination of the
challenges as required. The marketing plan has focused on the channels such as social media,
email, content marketing, SEO and other approaches that can make the company progress. A
budget of the same has been made making it good and effective as required. An evaluation
technique has been implemented to make the company good and successful in elimination of
challenges and promotion of a good perspective of business as required. The e-marketing plan
focuses on the vital areas of the business to succeed as required.
Key Words: Huda Beauty, Marketing channels, Marketing objectives and goals, SWOT analysis,
Budget, Evaluation.

Introduction
Company Name: Huda Beauty
Huda Beauty is a company that was started by Huda Kattan and it deal with cosmetic
products (Hasibuan & Satriawan, 2017). Examples of the products include lipsticks, false lashes,
face palettes, and contours. With an increasing demand for makeups and other products for
beautification, Huda Kattan established the company to sell the products in an online platform.
The company fits into the market since the global economy is focused on the products and
services that are necessary for beauty. In the cosmetic industry, Huda beauty takes the lead since
the pioneer was named as the most influential woman in 2017 (Ismail 2018). With a wide array
of products, the business fits in the economy and complements the other businesses and services
that are in place.
The office locations for Huda Beauty is in Dubai. Since it was launched, the global migration
and integration was initiated but the business office locations remained the same (Ismail 2018).
The headquarters of the company is still in Dubai and all bureaucratic processes done from the
spot.
Business Summary
The marketing leadership team for Huda Beauty include a team of professionals in the online
platform who adversities the products (Bilung 2018). With the chief marketer and where origin
of command comes, the marketing team is led by Huda Kattan and focused on quality delivery
and marketing services as required.
The mission statement for the Company is quality delivery of services and promotion of a global
satisfaction among the consumers and subscribers to the products. Also, to serve with resilience

and maintain a quality and streamlined services for the customers is the mission statement for the
company.
On registration in Huda Beauty website (https://hudabeauty.com/en_AE/home) one is required to
fill in details such as email, country, phone number and a confirmation of password. The security
settings of the website guarantee a secure online shopping in their B2C model (Ismail 2018). The
website gives option for supply of products across several countries globally and therefore
during sign up, the state of origin is required to be selected.
SWOT Analysis
Strengths
Huda beauty has a good marketing strategy and a good market outreach through the online
platform. In the beauty industry, the market is most crucial and therefore it is needed that
strategic interventions are followed as required (Mahesh, Fathima & Veena, 2019). The products
of Huda beauty are also slightly cheap and affordable hence making the processes good and
quality as required (Ismail 2018). The after-sales services for the company is also a good strategy
that keeps the company on track as far as marketing and sales is concerned. Additionally, the
beauty products are good and quality as well hence promoting a good approach and intervention
as recommended by the customers.
Weaknesses
The company has a weakness in the single line of products hence making the global customers
not to focus on the company alone (Mahesh, Fathima & Veena, 2019). The global outreach and
advertisement is also a challenge since it is only through specific media and this reduces the
chances of market encroachment. Additionally, the marketing team is not diverse and the

weakness impacts on the ethnic and local customers who may be outreached in the marketing
process.
Opportunities
The global market is an opportunity for the company since they can use the available technology
to get the required market in place. Additionally, competent professional marketers are an
opportunity to get ...

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