Running head: WEB REPUTATION
Speed is essential for a great website user's experience. With slow websites, there will be
a low conversion rate, high bounce rate from the websites, and a significantly low number of
web visits. Websites are created to be accessed so that they build traffic to make profits. Low
Web visits from users lead to less Web traffic, meaning that the Web will be incurring losses.
Having a slow site leads to people avoiding the websites since no one has the patience to wait for
a website to load a page. At the same time, there are other fast websites formulated for similar
purposes the user intends to obtain. Having a speedy site is one of the features of a quality
website user experience, while having a slow website speed will lead to poor user experience
(Drake & Gauravaram, 2018). The website user is expected to spend more time on a specific
website if the speed is faster and is also expected to bounce less and convert better. In this
context, the discussion below elucidates on the use of essential and trusted providers to retrieve
Web reputation securely without slowing Web access down so much, leading poor user
experience will be provided.
One method that can be used to retrieve Web reputation without slowing down Web
access is the use of Trend Micro Web Reputation Database. The Web Reputation database exists
in the cloud with the Trend Smart ...
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