Business Finance
ECOM 301 Saudi Electronic University Nike Company E Marketing Plan Report

ECOM 301

Saudi electronic university

ECOM

Question Description

Need help with my Management question - I’m studying for my class.

first you will be searching for a company web site for its application of electronic marketing principles( provide me the name of this company to get the approval from my teacher on it, later on if i receive her approve then you will start prepare the report , provide all the requirement information needed as per the assignment and after you finish the report provide me with a summarize presentation for this report in another file. so you will 2 files first one the report the second is the presentation of this report.

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2nd Semester (2019-2020) Assignment 2- E-Marketing Plan Report Due Date: Saturday, Week 12 Online submission via Blackboard Purpose To assess your ability to analyze a real-world electronic marketing campaign. Overview Throughout this course, you will be searching and analyzing a company web site for its application of electronic marketing principles. • You need to select a B2C website that you will follow throughout the course. You have to get the approval from your instructor before you start your project. • The web site is to be a brand site, not a site for a mega corporation with many different brands. For example: Nestle.com is a corporate website, while Nescafe.com, Dolce-gusto.us, Nespresso.com, Coffeemate.com are all Brands website. • The website must have a free newsletter or email communications. You should sign up for free to get newsletter or email communications from the website you have selected. This will help you to understand the various elements of their online strategies and give some insights into how their multichannel marketing is carried out. • Make contact with the chosen brand web sites by asking for information, or even purchase a product if you wish. ECOM 301 1 • Register at the B2C web site you have selected. Indicate in your report what data was captured on the registration form. • If the company has retail outlets nearby, you also should consider a visit to the retail site. This will allow you to look for ways in which the firm is integrating marketing activities on and off the Internet You should put together an annual e-marketing plan to help set the marketing in general on the right course to make any company's business goals a reality. It is a high-level plan that guides the direction of the team's campaigns, goals, and growth. Without an e-marketing plan, things can get messy -- and it will become nearly impossible to plan the budget that is needed for the projects, hiring, and outsourcing required over the course of a year if you don't have a plan. An effective e-marketing plan should contain the following elements: Table of Contents Executive summary – an overview of the entire plan. Introduction – what is the product or service? Describe it in detail and explain how it fits into the market. 1. Business Summary • Company Name. • Marketing Leadership Team. • Headquarters, Office Locations. • Mission Statement. • SWOT Analysis. 2. Target Market • Describe your target market segment in detail by using demographics, psychographics, geography, lifestyle etc. • How large is it? 3. Marketing Objectives and goals ECOM 301 2 Explain your marketing objectives and goals in term of sales volume, market share, return on investment or any others for your marketing plan and the time needed to achieve each of them. 4. Market Strategy Explain your marketing strategy chosen in term of aspects such as Product, Price, Promotion, People, Process, Physical Evidence and other tactical or environmental variables. 5. Budget Detail the breakdown of the budget available to you and the expected ROI from each channel. 6. Marketing Channels Explain how you will use the following channels to achieve your goals: • Content marketing. (Content includes text, graphics, videos, and other related materials people are looking for and are very interested in). • Social media marketing (Twitter/Instagram/Facebook Promotions, etc…). • Email marketing. • SEO (Organic vs PPC). • Display Advertising (Google Ads, etc…). 7. Evaluation Plan You need to evaluate the system/strategy in place before the plan is put in action. Summary – Summaries profits, costs, advantages and why the plan should succeed. ECOM 301 3 Assignment Structure: A.No Assignment-2 Type Marks E-Marketing Plan Report 15 Presentation 5 Total 20 Useful links: • APA reference system https://student.unsw.edu.au/apa • About plagiarism https://wts.indiana.edu/writingguides/plagiarism.html Guidelines for the project assignment: • This is a group project, which is a part from your course score. It requires effort and critical thinking from each student in the group. Each group will consist of 2 to 4 students. • Use font Times New Roman, Calibri or Arial. • Use 1.5 or double line spacing with left Justify all paragraphs. • Use the footer function to insert page number. • Ensure that you follow the APA style in your project. • Your project report length should be 2000 words. • Assignment has to be in Word format only no PDF. • First page of the assignment is the cover page, it should be filled with Course Code (ECOM301) and Course Title (E-Marketing) and CRNStudent Name and ID. Number Date of Submission. • A mark of zero will be given for any submission that includes copying from other resource without referencing it. • Assignment -2 should be submitted on or before the end of Week-12 • If the assignment shows more than 25% plagiarism, the students would be graded zero. • Finally, your file should be saved as Word Doc like ID.NO- ECOM301 A-1 STUDENT NAME.doc [only CAPITAL LETTERS] [Example.] 170058384-ECOM301 A-1 BANDAR ALGHAMDI.doc ECOM 301 4 ...
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Final Answer

Attached.

Running head: E-MARKETING PLAN REPORT FOR NIKE

E-Marketing Plan Report for Nike
Institutional Affiliation
Date

1

E-MARKETING PLAN REPORT FOR NIKE

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Contents
Executive Summary....................................................................................................................................... 3
Introduction .................................................................................................................................................. 3
Business Summary ........................................................................................................................................ 3
Target Market ............................................................................................................................................... 7
Marketing Objective and Goals..................................................................................................................... 7
Market Strategy ............................................................................................................................................ 8
Budget ........................................................................................................................................................... 8
Marketing Channels ...................................................................................................................................... 9
Evaluation Plan............................................................................................................................................ 10
References .................................................................................................................................................. 11

E-MARKETING PLAN REPORT FOR NIKE

3

Executive Summary
This report is all about Nike’s marketing plan, and with reference to older strategies, the
report shows ways in which Nike can increase its sales through the adoption of eCommerce. This
report includes comprehensive marketing plan components, including both current and future
company analysis, competitors, as well as market or situation analysis. The report also indicates
Nike’s objectives as well as marketing strategies that can increase its total sales values as well as
reach out to a broader global customer base. The report presents ways in which Nike can focus
more on social media platforms to promote its products and also expand its business to the Asian
market.

Introduction
Nike is one of the most prosperous brands in athletics, as well as sportswear apparel with
the leading share in the market. The company’s products fit into the market in that; the business
sells a lifestyle as it taps into an emotional part of the buyer that wants to inspire to live healthier
as well as discover their own greatness. The forefather of Nike didn’t trade his shoes with his
marketing tactic but the emotional benefits of selling excellent regarding jogging as well as
healthy living. In many of its advertisements, it is evident that Nike minimally mentions its
products but focuses more on the benefits of exercise.

Business Summary
Nike, Inc. is an American global company that was established in 1964 as Blue Ribbon
Sports by Bill Bowerman, who was a track-and-field coach at the University of Oregon. The
retail outlet launched the Nike brand shoe in 1972, and th...

Richardweir (7870)
UC Berkeley

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