Business Finance
MGT 672 MU Tata Nano Ethical Leadership via New market creation Case Study

MGT 672

Marshall University

MGT

Question Description

I don’t know how to handle this Business question and need guidance.

Case Study: Tata “Nano”: The People’s Car

Your assignment this week will focus on the case study Tata “Nano”: The People’s Car. We move to the country of India, home to 1.35 billion people and local car manufacturer Tata Motors. The Tata Group, a local Indian conglomerate, is important to the social fabric of India with companies in media, telecom, retail, and real estate, among other local industries. Tata Motors saw a need for an inexpensive automobile that could be built with a family in mind and came up with the Nano, dubbed “The People’s Car”.

Reflecting on this week’s content focusing on ethical leadership; develop an essay making decisions for the following questions.

  1. What inspired Tata Motors to build the Nano?
  2. What innovative steps did Tata undertake to design the Nano in a way that would meet the $2,500 price tag?
  3. How did Tata Motors address quality issues while developing the budget car?
  4. What was the political risk of developing a low budget car in India?
  5. Would it have been advantageous for Tata Motors to have formed an alliance with another automobile company in developing the Nano? If so, why?
  6. Would this car be popular in countries outside of India? Why or why not?
  7. Would you say Tata is an ethical leader in the automotive industry? Why or why not?

4-5 pages

APA

5 references

Please consider the grading rubric (Attached file)



Unformatted Attachment Preview

MGT672 Critical Thinking Writing Rubric – Module 4 Exceeds Expectation Content, Research, and Analysis 21-25 Points Requirements Exceeds Expectation Includes all of the required components, as specified in the assignment. 21-25 Points Content Exceeds Expectation Demonstrates substantial and extensive knowledge of the materials, with no errors or major omissions. 25-30 Points Analysis Exceeds Expectation Provides strong thought, insight, and analysis of the Business Problem Solving model, concepts and applications. 13-15 Points Sources Exceeds Expectation Sources go above and beyond required criteria, and are well chosen to provide effective substance and perspectives on the issue under examination. Meets Expectation Below Expectation Limited Evidence 16-20 Points Meets Expectation - Includes most of the required components, as specified in the assignment. 11-15 Points Below Expectation - Includes some of the required components, as specified in the assignment. 6-10 Points Limited Evidence Includes few of the required components, as specified in the assignment. 16-20 Points Meets Expectation - Demonstrates adequate knowledge of the materials; may include some minor errors or omissions. 11-15 Points Below Expectation - Demonstrates fair knowledge of the materials and/or includes some major errors or omissions. 6-10 Points Limited Evidence Fails to demonstrate knowledge of the materials and/or includes many major errors or omissions. 19-24 Points Meets Expectation - Provides adequate thought, insight, and analysis of the Business Problem Solving model, concepts and applications. 10-12 Points Meets Expectation - Sources meet required criteria and are adequately chosen to provide substance and perspectives on the issue under examination. 13-18 Points Below Expectation - Provides poor thought, insight, and analysis of the Business Problem Solving model, concepts and applications. 7-12 Points Limited Evidence Provides little or no thought, insight, and analysis of the Business Problem Solving model, concepts and applications. 7-9 Points Below Expectation - Sources meet required criteria, but are poorly chosen to provide substance and perspectives on the issue under examination. 4-6 Points Limited Evidence Source selection and integration of knowledge from the course is clearly deficient. MGT672 Critical Thinking Writing Rubric – Module 4 Mechanics and Writing Demonstrates college-level proficiency in organization, grammar and style. 5 Points Exceeds Expectation Project is clearly organized, well written, and in proper format as outlined in the assignment. Strong sentence and paragraph structure; contains no errors in grammar, spelling, APA style, or APA citations and references. Total points possible = 100 4 Points Meets Expectation - Project is fairly well organized and written, and is in proper format as outlined in the assignment. Reasonably good sentence and paragraph structure; may include a few minor errors in grammar, spelling, APA style, or APA citations and references. 3 Points Below Expectation - Project is poorly organized and written, and may not follow proper format as outlined in the assignment. Inconsistent to inadequate sentence and paragraph development, and/or includes numerous or major errors in grammar, spelling, APA style, or APA citations and references. 1-2 Points Limited Evidence Project is not organized or well written, and is not in proper format as outlined in the assignment. Poor quality work; unacceptable in terms of grammar, spelling, APA style, and APA citations and references. ...
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Final Answer

Please find the attached

Running head: ETHICAL LEADERSHIP

1

Ethical Leadership
Name
Institution
Date

ETHICAL LEADERSHIP

2
Ethical Leadership

What inspired Tata Motors?
Tata Motors was inspired by India's struggling but growing middle class that did
everything with the scooter, including the entire family and their possessions. Whereas India’s
inhabitants are close or more than a billion, nearly a million commuter vehicles are retailed
within the jurisdiction annually. By distinction, more than 7,000,000 scooters and motorcycles
were retailed at the same time. Mr. Ratan Tata, Tata Motors chairman, stated that the relatively
tiny car was intended at keeping India's growing middle-class families from having to travel with
as countless as four individuals on a scooter (Farris, Lemley

& Venkatesan, 2009). The

chairman marveled at the idea of coming up with an all-weather, secure and affordable means of
transport for the same families.
Innovative steps to design the Nano to meet the $2,500 value
It is believed that the Nano car was developed to meet the $2,500 value while adhering to
the principles of "Gandhian engineering" To thrive in developing a low-cost reasonably priced
car, the company began by learning and trying to comprehend the client. Tata engineers had to
conversely forgo certain unwarranted structural designs for them to meet the USD2, 500
minimum price. Things like dual windshield wipers, power steering, windows, tachometer, and
airbags were foregone to minimize Nano’s cost.
However, the minimized costs in coming up with a USD2, 500 Nano-car was not only as
a consequence of the aforementioned omissions. To a certain extent, the company sought the
bulkiness of its minimized costs in a rationalized modular blueprint in which many constituents
accomplished more than a single purp...

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