Computer Science
University of the Cumberlands Yore Blend Online Co Presentation

University of the Cumberlands

Question Description

I’m trying to learn for my Computer Science class and I’m stuck. Can you help?

Three separate documents are required for this assignment:

Submit:

(1) 300 word Executive Overview (Sunday 9AM EST)

(2) Individual Presentation (in PowerPoint format) (Sunday, 1PM EST)

(3) Speaker's notes in APA format with citations and references (Sunday, 1PM EST)

Individual Presentation in PowerPoint format

  • Minimum Slides = 25 (Include title page, references, and slides that address each of the required areas)
  • Minimum References = 5
  • APA Formatting

PART ONE:

Summarize the generic components of an analytics plan that includes (a) discovery/business problem framed, (b) initial hypotheses, (c) data and scope, (d) model planning and analytic technique, (e) result and key findings, and (e) business impact

PART TWO:

Create a proposed approach to an analytics plan specific to the given scenario.

  • Include each area of an analytics plan but make it specific to the given scenario
  • Include a proposed analytical method (and reasons for your choice)
  • Enhance your work with a visualization

Note:

  • You do not have to provide actual analytics (just a proposed analytical approach)
  • You do not have to provide a solution (just a proposed analytical approach to finding a solution)
  • Where specific information is missing from the scenario, improvise and list an assumption

Project Summary:

Yore Blends (YB) is a fictional online company dedicated to selling subscription-based traditional spice blends coupled with additional complementary products such as gifts, kitchen utensils, and eco-friendly storage options.

In the long term, they aspire to growing through mergers and acquisitions which requires a strong customer base and steady revenue. In the short turn, they are concerned about customer churn (the percentage of customers that have stopped buying their products and services).

Issue: Customers seem to stop ordering products and/or using the service after several months.

Business Believes: By targeting customers who are at risk for churn customer attrition can be reduced by 16%

Data scope: Customer account data for previous 24 months

University of the Cumberlands Yore Blend Online Co Presentation
excecutive_summary.png

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Final Answer

Attached.

YORE BLEND ONLINE CO.
ANALYZING THE REASONS BEHIND WHY CUSTOMERS STOPPED
ORDERING PRODUCTS FROM YORE BLEND AND PROPOSING WAYS OF
INCREASING MARKETS AND CUSTOMER LOYALTY.

Agenda slide
AREAS OF ANALYTIC PLANS
DEFINING KEY TARGETS AND KEY PERFORMANCE INDICATORS
GROWING SALES
BRAND IMPROVEMENT AND DIFFERENTIATION
CUSTOMER LOYALTY
COMMUNITY ENGAGEMENT
IMPLEMENTATION PLAN
METHODS OF ANALYTIC METHODS
SWOT ANALYSIS
REFERENCES

Areas of Analytic Plans
The following are the objectives measurable metrics of Yore Blend in this
Analytic Plan


Growing sales



Brand improvement and differentiation



Customer loyalty



Community engagement



Implementation plan

Key performers indicators (KPI)
Under each area of analytic plan, there is analysis of different Key
Performance indicators (KPI) with their measurable metrics. The KPIs’ metrics
are as follows:



Growing sales__ growing Yore customer base and growing overall revenue
Brand improvement and differentiation_ new clients and item analysis



Customer loyalty__ analyzing the existing Yore customers and growing their
engagement with company activities



Community engagement__ growing number of customer likes and
followers, social ripples, and community outreach.

Growing Sales


measuring the growth of sales revenue

Using the following measurable metrics to analyze Yore Blend market
growth and overall sales


Yore sales transactions



Sales averages per every online orders



Measuring revenues generated through sales per item categories



Comparing Yore online sales and overall revenues per annum,

Growing Sales Cont.


grow customer base__ introducing new items in the market, grow YB
customer base based on certain items like home utensils,



Comparing sales and their corresponding revenues to determine
gross profit margin.



Analyzing sales targets of Yore



Sales opportunities with the company



Sales dates to determine days with more sales and those with less
sales



Product Performance in existing market

Brand improvement and differentiation strategies


Items or good differentiation by size, color, shape, originality, and
material.



Service differentiation when paying, distributing items, selling, and
after sale services



Distribution differentiation



Relationship differentiation
...

Carnegie Mellon University

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