Business Finance
AMU Dyllags Company New Product Development and Marketing Paper

American Military University

Question Description

I’m stuck on a Marketing question and need an explanation.

Mid Term: Covers chapters 1 through chapters 7



For the Mid-term you will create a new product and provide how you would market your product. You will need to provide information on how your product is superior to your competitions product.



1) Define and explain each of the following tools/concepts below.

  • The strategic planning process
  • S.W.O.T
  • Market Segmenting
  • Target Marketing
  • Product Positioning
  • Offerings: —product, price, and service.

2) Use two or more of the concepts from part 1 in your product assessment.

3) Analyze security, privacy, ethical, and legal issues related to the digital information world and marketing

The mid-term needs to be in a Word document and in APA format. You must cite at least 3 academic references. The page requirement is a minimumof 4 body pages in length. This does not include the cover and reference pages.

Student has agreed that all tutoring, explanations, and answers provided by the tutor will be used to help in the learning process and in accordance with Studypool's honor code & terms of service.

Final Answer

Attached.

New Product Development and Marketing - Outline
Thesis statement: Dyllags Company is a well-established firm in the communication and
information technology industry. The company has been in operations providing devices for
printing, scanning, and computing in the world characterized by an increasing need for the
sufficient flow of information to support business decision making and overall effectiveness of
business operations.
The paper addresses the case as follows:
I.
II.

Product Description
Definition of Concepts

III.

Target Marketing

IV.

Product Positioning

V.

Security, Privacy, Ethical, and Legal issues related to the digital information world and
marketing


Running head: NEW PRODUCT DEVELOPMENT AND MARKETING

New Product Development and Marketing
Name
Institution

1

NEW PRODUCT DEVELOPMENT AND MARKETING

2

New Product Development and Marketing
Product Description
Dyllags Company is a well-established firm in the communication and information
technology industry. The company has been in operations providing devices for printing,
scanning, and computing in the world characterized by an increasing need for the sufficient flow
of information to support business decision making and overall effectiveness of business
operations. Based on the dynamics in the market, the company seeks to introduce an all-in-one
laptop and printer to meet the needs of business executives who are on the move while also
ensuring continuity of business operations as they travel between geographical regions to oversee
an organization’s global operations. The product is a one of its kind in the market and seeks to
apply the latest technology in printing and computing to support useful and quick information
flows necessary for informed decision making for efficient and cost-effective company
operations.
Definition of Concepts
Strategic Planning Process-company management activity applied in setting priorities,
strengthening operations, focusing resources and energy, and ensuring that company employees
are working collectively towards the achievement of common goals. It is a disciple effort by an
organization’s management neces...

henryprofessor (72676)
UCLA

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