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Question 1 Answer:
Apple is the leading company in the world in innovation. What is innovation? It is
making something new, out of the box, beneficial and very attractive. This is what Apple
products are about. This innovation would not be present without the role of Steve Jobs. Steve
Jobs' strategy is not to make a product for the public that is not extraordinary. Steve Jobs' role as
a leader in management was very inspiring, with his very deep technical view, he saw that the
iPod should be small, and he was right. After the release of the iPod, Ap...
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