Business Finance
MHA 506 Florida A and M University Week 2 The New Health Care Economics Discussion

MHA 506

Florida Agricultural and Mechanical University

MHA

Question Description

Can you help me understand this Management question?

Write a 350 word response to the following:

  • What marketing challenges would arise should a major health care provider drop a service that is socially popular but economically unprofitable?
  • What marketing strategy could be put in place to minimize negative perception by the community?

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Final Answer

Attached.

Running Head: Marketing Challenges in Healthcare

Marketing Challenges in Healthcare
Name
Institution Affiliation
Date

Marketing Challenges in Healthcare

2

Marketing Challenge for a socially but unprofitable service
Marketing in all areas has its challenges, but marketing in the healthcare industry is
quite complicated. Every market usually has its opportunities. The healthcare structure has
limitations on what marketers can do and how they can do it (Steffens, 2019). Healthcare
providers must, therefore, look carefully at their services when they need to determine the
challenges that they may encounter when they drop a service. The challenges th...

nkostas (31581)
Duke University

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