Running Head: CASE STUDY: APPLE INC
Case study: Apple Inc.
CASE STUDY: APPLE INC.
Apple has been one step ahead of its competitors since it came into the information
technology industry ten years ago. The genius marketing tactics it applies both on its financial
decisions, and its considerations on impact give the company a huge advantage that has led to it
overtaking the industry and staying considerably far ahead of its competition this far. As it
stands, the Apple Company is valued at $1.3trillion, while Samsung, one of its biggest
competitors, is valued at $61.1 billion (Soh & Nahijah, 2019). This massive lead in the industry
has not come to the brand through simple luck. Apple has differentiated itself from its
competitors since its conception.
Apple products always remain a mystery until they are released to the public. Though this
has come with some bad press to the company, it has also brought attention to it. It feels its
customer base with some reverence towards the company and its products. It almost feels like a
surprise every time new Apple products are announced and released...
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