Running Head: MILESTONE TWO
LOOT CRATE’S TARGET MARKET AND SOCIAL MEDIA USAGE
By Megan Marshall
Loot Crate Company
In this study, I have chosen the Loot Crate Company for a social media marketing
campaign. The company provides monthly endowment that distributes a box of products themed
to a different initiative within the ‘geek tradition’ every month (Alford, 2015). Clients pay for a
continuous donation, having no information about what goods they are buying, only that they are
going to obtain a cohesive theme based on a ‘fandom.’ The phrase represents a subculture made
up of fans that are passionate about a particular television show, book, video game, or movie.
They as well share solidarity with various individuals whom they share the same curiosity. The
company works hard to gain benefits into the unsystematic mentality and provides goods that
contain an extra twist of being an anonymous donation every month.
Loot Crate’s Target market
The company’s target market entails customers in their 20s and 30s, who recognize
themselves as being members of many ’fandoms.’ These clients also, like an association with the
exceptional club that Loot Crate offers every month. According to Alford (2015), Loot Crate has
grown to prosperity since its inception in 2012. It has established eleven different themed boxes
from the first one box every month. Some of the new themes include Loot gaming, star wars, and
loot anime. Besides, the company gives many upsells to most of its ideas entailing adverts on
items like clothing and socks. Loot Crate promotes almost solely through social media and
online since its target market seems to concentrate much of its time on social media to discover,
enjoy, and discuss their fandoms. It also exhibits the exception of heavy presence at pop tradition
and humorous book gatherings. Mainly, those who recognize as part of a fandom articulate their
fandoms at conventions and online. Consequently, this indicates a prudent choice for Loot Crate
Social media marketing channels
Firstly, the company's Facebook page is active, where they usually post many posts daily
to promote their products and to share news concerning the pop culture world. Also, they run
contests, post photos, and videos of their products and marketing sensations, which are
interactive. Looter love is one of the successful campaigns where they ask their clients to send
pictures while enjoying their products (van Italie, 2018). They, therefore, go ahead to share those
photos online. Also, they choose a few favorite images that they give them some prize packages.
These prizes usually go to those individuals who use creativity while taking pictures. Thus, this
enables the company the room to select the best image to use in promotion in the efforts of their
Besides that, they use also twitter where the feeds as a high potential of moving fast.in
their twitter feed, they tend to post some of their products and even some of the trending topics
related to the pop culture world. Also, they make use of pictures from the campaign of their
looter love, which makes their clients feel that they part and parcel that club. Therefore, thee
customers end up becoming their ambassadors by sharing with their friends.
Furthermore, the YouTube channel of loot crate contains a lot of unboxing videos. Van
Italie 2018 notes that these clips show a person opening the ordered shipment for the viewers to
see what it contains. For years now, these unboxing clips have been very famous. Thus, the
marketing team of loot crate is so smart in making their videos to spread very fast by connecting
with this idea. Also, they create theme reveal videos which tend to be creative, fun that allows
the public to know which will be the theme package of the upcoming month. Therefore, they are
also shared naturally as their clients get excited about the revealed theme.
Alford, A., Bundy, A., & Liggit, E. (2015). eSports: Demographics and Market Overview 2015.
Van Italie, a., Corry, k., Vandelanotte, c., &Duncan, m. (2018). Effectiveness of a social media
marketing campaign to increase awareness and membership of a physical activity
website. Journal of science and medicine in sport, 21, s87.
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