Writing
Mission College Solutions to The Parking Problem Report Memo and Report

Mission College

Question Description

I’m working on a Management exercise and need support.

This assignment will consider as my first draft. So if my professor give me feedback after I submit, please help me edit if he needs change. (Turnitin enable)

Instructions:

Select a company (preferably the one that you're planning to work for) and write an analysis on the issue/or topic that the particular company is faced with. For example, I would like to write an analysis report on the "parking problem" that SJSU is facing.

Note: What is the problem or opportunity that your analysis report will address?

For Example:

To analyze the benefits of adopting a new employee dress code...

To analyze market data and present opportunities for growth

To introduce an alternative approach to a current problem

To propose solutions to declining sales

To justify a current change in the workplace

Overview.

  • Approximately 2000 words
  • MLA or APA (pick 1) format for in-text citations and Reference page
  • Minimum of 5 references from reputable business sources. All references, tables, and charts must be cited in the report.
  • Must include at least 2 visuals (e.g. graphs, pictures, charts).
  • Must follow the format from the book: See page 300.
  • Times New Roman and 12 font size.

General Outline.

  1. Cover page and Memorandum:

A memorandum, more commonly known as a memo, is a short message or record used for internal communication in a business. Being able to write clear memos certainly can serve you well in writing internal business emails, as they often serve the same purpose.

  • Table of Contents:
  • Executive Summary: In a realistic business environment, upper management of a company may not have time to read an entire report. This section is about 1 page long and summarizes the key points of the report, including conclusions and recommendations. Use short, clear paragraphs with headings to preface and summarize the entire report.
  • Introduction: 2 paragraphs that cover the following,

Purpose

Background

Sources and Methods

Scope

Limitations

  • Body (The analysis): The main content of the report. Relevant and informative headings are used to help the reader navigate from one topic to another. This is useful for business people who may need to refer to one particular section of your report during a meeting or presentation. Must include visuals.
  • Conclusions: Based upon a logical evaluation of the evidence provided, you must clearly state your conclusion while providing reasons based upon the information you’ve gathered.
  • Recommendations (if applicable): Propose a recommended plan of action by

Establish the need for action by reemphasize the problem or opportunity

List the steps required to achieve the benefit

Summarize costs and benefits

  • References (Work Cited): Either MLA or APA format: Minimum of 5 sources.

I also provide a sample for you reviewing it.

Unformatted Attachment Preview

1 Activision Blizzard Impact of Cutting Costs Prepared for Prepared by 2 Memorandum To: From: Subject: Recent Layoffs Here is my report to you about the recent layoffs and past actions this company has done to cut costs down to a minimum. The way the company has been dealing with how we should cut costs might help us in the short term, but we will get a lot of criticisms and our sales numbers might get affected as a result. I would prefer it if we went with another method instead of having to lay off a large fraction of our employees. Our company has been getting a lot of criticisms with how we have been handling the marketing of our games, the scale down of Heroes of the Storm, and the recent changing of our CFO and other top executives. I would recommend that we try restructuring our advertising budget so we can use it more effectively, while also cutting down on expenses. Thank you for spending the time to read this message, I hope you take into account my ideas and if you have any more questions please contact me. Thank you for your time, ………. 3 Table of Contents Executive Summary ………………………………………………………………………….. 4 Introduction …………………………………………………………………………………… 5 Background……………………………………………………………………….…...………. 6 Blizzcon 2018…………………………………………………………………………………. 7-8 Heroes of the Storm Scale Down………………………………………………………………8-9 Bungie Split with Activision…………………………………………………………………. 9-10 Activision Blizzard Executives Leaving the Company………………………………………... 10 Cut of Hundreds of Jobs………………………………………….…………………………. 10-11 Conclusions……………………………………………………………………………………. 11 Recommendations……………………………………………………………………………... 12 References……………………………………………………………………………………... 13 Appendix: Table 1 and 2. 4 Executive Summary This report will analyze how Activision Blizzard cut costs in the last two years and how it has impacted the company. How they Cut Costs Activision Blizzard’s stock has dropped by 10% as a result of the announcements made during Blizzcon. This event might have forced the company to make drastic changes to save the company some money. One of the changes made was with one of their games called Heroes of the Storm. In order to cut costs, they reorganized the development team and moved developers to other game projects. Then at the start of 2019, they made the decision to split from the company, Bungie. They had a 10-year publishing agreement with them, but they decided to part ways after Bungie’s game, Destiny has not met the sales number they estimated. Then their most recent cutting-cost decision was the layoffs in February that shrank their employee numbers by 8 percent. Conclusions and Recommendations The direction Activision Blizzard has been taking to cut costs does not show a positive future for them. They are taking the initiative to cut costs like employees that are not part of the development team. With the high wages the executives are being paid, I would recommend that they take a pay cut instead so they can use that money to keep the employees that have been working for the company for many years. 5 Introduction In early February, Activision Blizzard released a statement stating that they would lay off 8% or about 800 of their employees (Frank, par. 1). The jobs being laid off are considered to be “non-development roles” and they plan to restructure their company to focus more on developing games and improving their e-sports (par. 2). This news came as a surprise for many people because of what CEO Bobby Kotick said about their company posting record revenues for the 2018 fiscal year (par. 9). They made $7.26 billion dollars from physical and digital sales compared to $7.16 billion dollars in 2017 (par. 9). Even with the increase in revenues, they are trying to restructure their company in unexpected ways. The layoffs are just the most recent example of Activision Blizzard trying to find ways to cut costs and there have been many tactics they used throughout 2018 to the present. The purpose of this report is to analyze and formulate how extensive their cutting cost initiative is and how much of an effect it had over the company. I would like to research how exactly they plan to change the way their business structure is organized, compare their earnings throughout the years, see how they are improving their current games and what their future game projects are. I will be looking into their earnings reports, graphs on how their stocks have changed, and see how past business decisions affected them as a company. This report will not cover events and decisions that the company has made before 2017. I would like to analyze their decisions that are more recent because their organizational structure is far different now than they were a few years ago. 6 Background Activision Blizzard, Inc., is an American game company that was formed in 2008 with the merger of Activision and Blizzard (“Activision Blizzard”). Activision started their company by making games on the Atari game console and eventually developed big franchises like the Call of Duty series. Blizzard publishes popular PC games like Diablo, World of Warcraft, and Starcraft. With the merger, they have five units that makeup Activision Blizzard, which are Activision Publishing, Blizzard Entertainment, King, Major League Gaming, and Activision Blizzard Studios (“Activision Blizzard”). Vivendi was the parent company for Activision and then they bought more than 50 percent of their shares after the merger (“Activision Blizzard”). On July 25, 2013, Activision Blizzard bought 429 million shares from their parent company, Vivendi for the price of $5.83 billion (“Activision Blizzard”). Vivendi’s amount of shares dropped from 63% to 11.8% and they had far less influence in the company now after they lost their stake in the company (“Activision Blizzard”). With the loss of their shares, Vivendi was no longer considered to be Activision Blizzard’s parent company (“Activision Blizzard”). In 2015, Activision Blizzard joined the S&P 500 and became one of the two gaming companies on the list (“Activision Blizzard”). Activision Blizzard acquired the gaming company, King the same year for $5.9 billion (“Activision Blizzard”). The gaming company King is known for developing Candy Crush Saga. In November 2015, Activision Blizzard announced they would start a film and television production project for their franchises (“Activision Blizzard”). Then in June 2017 the company joined the Fortune 500 and became the third gaming company on that list (“Activision Blizzard”). 7 Body Blizzcon 2018 One example of Activision Blizzard’s disconnect with their audience was during their convention in November of 2018. Activision Blizzard has been hosting a convention every year to showcase demos of their new games and to show updates of the games they are working on. During their 2018 convention, fans expected some news on the Diablo game franchise. Fans were hoping for an announcement for the sequel to Diablo 3, but the company announced Diablo: Immortals on the mobile phone for their opening ceremony (McWhertor, par. 1). Many fans were displeased with this announcement because they usually start their conventions with a big announcement but for this year they went with a mobile game that has worried people with microtransactions flooding the game. There are already many games that take advantage of using microtransactions to entice people to get ahead in the game, so the longtime fans are surprised and frustrated that Diablo might be taking the same path. Some users online have posted evidence that suggests that this game is a reskin of another game made by a Chinese company called NetEase (McWhertor, par. 2). Many felt that the company is now out of touch with the gaming community and a representative of the company doing the Q and A session made a statement that went viral and further put Blizzard in a negative light. As a cause of the backlash from the announcements made in Blizzcon, the stock price dropped dramatically as the image below shows. The stock price dropped by 10% over the span of 3-4 days shown in Figure 1. In Figure 2, you can see how 8 Figure 1. Retrieved from: https://www.invenglobal.com/articles/6696/activision-blizzards-stock-drops-10-percent-overnight 9 Heroes of the Storm Scale Down Heroes of the Storm, a MOBA (Multiplayer Online Battle Arena) developed by Blizzard went through some major changes in December of 2018. The company decided to scale down the number of developers working on the game and move them to other game projects (Makuch, par. 1). With this change, updates for the game will slow down and not be as full of content as they used to be. Blizzard seems to see that the game is not making as much revenue as their other games, so they decided to cut costs from this game and move the developers where they would be more useful. With this announcement, they also mentioned that they would be shutting down the e-sports league, Heroes of the Storm Global Championship (HGC) (par. 7) This came as a surprise to many because there was no news or evidence that this change was going to happen. If there was, then the players who compete in the championship, the managers and the broadcasters would have enough time to prepare and find work elsewhere. This angered those involved with the e-league because they are now without an income. It also was unprofessional of them to notify them by just writing a blog post on their website as their announcement of the e-league ending. Bungie Split with Activision At the start of the 2019 year, Activision decides to split with the Bungie studio after working with the studio for 8 years (Schreier, par. 3) The Bungie studio was known for developing the Halo franchise and after their last Halo game in 2010, they separated from their parent company, Microsoft and became independent. The studio made a publishing agreement with Activision Blizzard and started to develop a new series of games called Destiny. Destiny 1 10 had a lot of trouble during its development stages because of Activision Blizzard's interference in how they thought they wanted the game to go. The game had to be reworked when it was already close to being done and with the limited time left before their release, they had a half-finished game. The game was criticized for lacking in content and not meeting the promises the developers previously made. Even with the mistakes made from their first release of Destiny, their sequel was just as mismanaged and uncoordinated. The addition of Activision Blizzard’s demand for Bungie to follow a strict release schedule of DLC (downloadable content) helped them to make a decision to terminate their publishing agreement. Activision also wanted to separate from Bungie because their sales numbers were not meeting expectations and they would be able to cut costs with them. With the two companies separated, Bungie can now become independent again and have full control of their IP (intellectual property) and how they would want to release their game without another company’s interference. Activision Blizzard Executives Leaving the Company Another major change within the company was also made at the start of the year. Spencer Neumann was the Chief Corporate Office for Activision Blizzard, but he was let go from the company for breaching a legal obligation (Brown, par. 2). The reason why he was let go was that he had talks with the company, Netflix for an executive role there, while still working for Activision Blizzard (Brown, par. 2). Dennis Durkin is going to replace Neumann as the new CFO and will get a bonus of $15 million dollars for taking the job (Brown, par. 1). $11.3 million of the bonus will be given as stock of the company and the rest will be given as a sign-on bonus (Brown, par. 1). Even though the company is using every method to cut costs, they still decided to give a large signing bonus to their new CFO. Following the termination of the CFO, another 11 top financial executive also announced their leaving of the company the same week (Palmeri, par. 1). Amrita Ahuja made an announcement of her leaving Blizzard Entertainment as CFO to be the new CFO of Square Inc. (Palmeri, par. 2). Two top executives of Activision Blizzard left the company the same week and many are now speculating on how exactly the company is going to change as the top brass of the company has lost two experienced individuals. Cut of Hundreds of Jobs Before the massive layoffs in February of 2019, Blizzard set up a program called Career Crossroads to get more people to leave the company (Schreier, par. 2). The program would voluntarily take buyouts for those who would like to leave the company (par. 2). The conditions were that you had to be working for Blizzard for more than 5 years, but during 2018 they shortened the number of years necessary and the program allowed the QA and IT departments to take the severance packages (par. 2). This program was just another example of the varying methods that Activision Blizzard tried to use to cut costs without receiving negative backlash. The most recent example of the company cutting costs are the layoffs done in early February 2019. The layoffs affected mostly non-development and administrative-related job positions, but the company said that they plan to increase game development resources by at least 20 percent and improve the e-sport leagues for their well-known games (Frank, par. 11). They want to put more money on developing one of their most famous franchises, Call of Duty and other games like Overwatch, Warcraft, Hearthstone, and Diablo. Even with the increased development resources, there haven’t been any announcements on future projects for 2019, except for the mobile game and the annual Call of Duty release. 12 Conclusions Activision Blizzard throughout these two years has taken many methods to cut costs and reorganize their company. The methods they used might help them out in the short term, but this might affect them negatively in the long term. They have received a lot of backlash from the gaming community, employees of their own company, and the media for their practices. Their future does not look good if the company proceeds to take similar action to cut costs. Recommendations Even when Activision Blizzard is cutting costs throughout the company, they pay high wages to their top executives and give them bonuses in the millions. I recommend that the executives should take a pay cut if they want to save the company money. The Nintendo president Satoru Iwata and other Nintendo executives decided to take a pay cut when Nintendo’s sales numbers did not meet expectations (Ashcraft, par. 2). The president had his pay cut in half, while the other executives had a pay cut between 20 to 30 percent (par. 2). These pay cuts were made when Nintendo’s game system, the Wii U was not selling as many numbers as they estimated. This was not the only time when the executives in the company took a pay cut, the president also had a fifty percent pay cut back in 2011 (par. 5) The executives in Activision Blizzard should take up their example and also take a pay cut if their sales are not meeting expectations. If they were to take a pay cut and also not receive their bonuses, then they could have used that money to keep the employees they let go. 13 References Activision Blizzard, Inc (ATVI) Interactive Chart. (n.d.). Retrieved from https://www.nasdaq.com/symbol/atvi/interactive-chart?timeframe=1y Ashcraft, B., & Ashcraft, B. (2014, January 29). Nintendo Boss Is Taking a Huge Pay Cut (Because of the Wii U). Retrieved from https://kotaku.com/nintendo-boss-is-taking-ahuge-pay-cut-because-of-the-1511382834 Bloomberg.com, Bloomberg, www.bloomberg.com/news/articles/2019-01-03/activision-losessecond-finance-executive-in-bad-start-to-year. Brown, Fraser.(2019). “Activision Blizzard's New CFO Is Getting Awards Worth $15 Million for Taking the Job.” Pcgamer, PC Gamer THE GLOBAL AUTHORITY ON PC GAMES, www.pcgamer.com/activision-blizzards-new-cfo-is-getting-awards-worthdollar15-million-for-taking-the-job/. Frank, A. (2019, February 12). Activision Blizzard cuts hundreds of jobs despite 'record revenue' year. Retrieved from https://www.polygon.com/2019/2/12/18222096/blizzard-layoffsfebruary-2019 Makuch, E. (2018) “Heroes Of The Storm Scaling Back, Devs Moving To Other Projects; Tournaments Canceled.” GameSpot, Gamespot, www.gamespot.com/articles/heroes-of-the-storm-scaling-backdevs-moving-to-ot/1100-6463909/. McWhertor, M. (2018). “Blizzard Responds to Diablo: Immortal Backlash.” Polygon, Polygon, www.polygon.com/blizzcon/2018/11/3/18059222/diablo-immortal-blizzard-response-blizzcon. Schreier, Jason, and Jason Schreier. (2019). “Bungie Splits With Activision, Keeps Destiny.” Kotaku, Kotaku, 10 Jan. 2019, kotaku.com/bungie-splits-with-activision-1831651740. Schreier, J., & Schreier, J. (2018, December 21). With Activision's Influence Growing, Blizzard Is Cutting Costs. Retrieved from https://kotaku.com/with-activisions-influence-growing-blizzard-iscutting-1831263741 ...
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Final Answer

Hello, find the attached documents. I have done everything perfectly. I have attached the Turnitin report and the grammar report. I have really done an excellent work. Please review it. If you need any edits you can as well inform me. I will be willing to help. If you have more questions, do not forget to invite me privately. Thanks!!😀

Running Head: SOLUTIONS TO THE PARKING PROBLEM REPORT

SOLUTIONS TO THE PARKING PROBLEM REPORT
Prepared by
Institution Affiliation
Instructor's Name
Date

1

SOLUTIONS TO THE PARKING PROBLEM REPORT

2

Memorandum
To:
From:
Subject: Parking problem
Below is a report concerning the parking problem that we have been experiencing as
students at San José State University and the proposed solution to the problem.
The university has tried to sell the parking permits to the student, and many of them have
private vehicles. It is quite unfortunate that we are facing a challenge when we are attending our
regular classes. There is a wastage of time while looking for parking slots on the campus. I have
experienced this problem several.
It is good that so many students are in a position to afford a private vehicle and ride to
school, but it is becoming a problem. Private means are quite reliable compared to public means
and the school shuttle, but the problem is the available shuttles are not observing time at all. a
It is quite unfortunate that the time spent walking from the main gate to classes is equal to the
time spent in waiting for the school shuttle busses and using a private car. Therefore, I have
noticed that there are so many inconveniences, especially in the attendance of the first class.
I came up with a solution of the school, either selling fewer permits to students or
increasing the effectiveness of the school shuttle so that everyone can shift to using the available
public methods to get to the classes.
Thanks for taking the time to read this message. I will be grateful if all ideas and opinions are put
into consideration and implemented. If there is a need for any clarification, feel free to make
contact.
Thanks.

SOLUTIONS TO THE PARKING PROBLEM REPORT

3

Table of Contents
Executive summary ..................................................................................................................... 4
How it is an issue of concern ...................................................................................................... 4
Conclusion and Recommendations ............................................................................................. 4
Introduction ................................................................................................................................. 5
Body ............................................................................................................................................ 6
Personal factors ........................................................................................................................... 6
Administrative factors ................................................................................................................. 6
Geographical factors ................................................................................................................... 6
Personal factors ............................................................................................................................... 6
Administrative factors ..................................................................................................................... 7
Geographical factors ....................................................................................................................... 7
Pie charts representation of the university three garage capacities................................................. 8
Recommendations ......................................................................................................................... 10
Putting a limit of permits .......................................................................................................... 10
Introduction of parking tags ...................................................................................................... 10
Increase the efficiency of the shuttle ........................................................................................ 10
Conclusion .................................................................................................................................... 11
References ..................................................................................................................................... 12

SOLUTIONS TO THE PARKING PROBLEM REPORT

4

Executive summary
This report will analyze how the problem of parking is an issue of concern and possible
solutions.
How it is an issue of concern
San José State University has a population of more than 26,000 students, and there are
only three dedicated parking garages in the whole university. According to the school website,
the available parking garages are only available for the disabled and employees.
The university is in the urban environment, and therefore there is limited space for the
university. During peak hours, especially in the morning and after lunch, finding parking is
mainly a problem. There usually is time-wasting here. In most cases, students come as early as 1
hour before the first classes in the morning to find ample parking. Otherwise, the rest will not
find a place to park after the parking garage is full.
Conclusion and Recommendations
According to the current situation at the university, I would recommend the university to
reduce the number of parking permits issued to students. The permit should be approximately
equal to the school capacity.
I would also recommend the university to enhance the effectiveness of the shuttle busses
to pick students from the main gate and drive them to their classes. In this way, many students
will prefer using the available public means up to the school's main gate and board the school
shuttle busses to their respective lecture halls. This improvement will reduce the number of
private vehicles in school and also reduce costs. Therefore, many will prefer using the shuttle
busses if they will save on time.

SOLUTIONS TO THE PARKING PROBLEM REPORT

5

Introduction
On regular days, the parking garage is full by 9:00 am and remains full till past noon.
When it is past 8:30 am, students and workers should go to Park & Ride Lot. There are virtual
permits issued to students, which show that they have paid for the parking space around the
university compound. With the virtual permit, students are generally in a pos...

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