Business Finance
MARK 1115 Langara College Marketing Plan for the Dermagreen Product Paper

mark 1115

Langara College

MARK

Question Description

Can you help me understand this Marketing question?

Marketing Plan written report in Chicago Manual of Style (12 to 16 pages single spaced, Arial/Calibri/Verdana, 11/12 font size, with unlimited appendices)


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Mar ks Item Description N/A Title Page Include project name, group member names, school name, department name, course name and number, instructor name, date submitted. (1 page) 2 Executive Summary This should be written last. It is a brief summary of what you have written in your report and should be no more than a page in length. (1 page) N/A Table of Contents Please outline major sections and subsections. Please ensure page numbers are correct. Please list appendices separately. (1 page) 5 Current Marketing Situation This is a section to “set the scene” for the market and industry at the present time. Please write a brief summary of the market situation. Identify and review of at least 2 direct competitors. (1 page) 10 SWOT Analysis Strengths & Weaknesses: what are the key strengths and weaknesses of your newly formed organization? Aspects to consider include: human resources, finance, operations, and marketing. Opportunities & Threats: what are the key trends / issues in the external environment? Identify and discuss: regulatory, economic, social, technological, demographic and competitive factors. Identify and assess major threats and opportunities that the product/company may face. (Total: 2 pages) 1 Mar ks Item Description 5 Objectives What are your organization’s specific targets/milestones? Includes, but not limited to: launch date, market share, unit sales, projected revenue, projected profit, number of locations and number of employees. (0.5 - 1 page) 10 Target Market Who is your typical customer? How many potential customers do you have? What is the estimated dollar value of the market segment? (1 to 2 pages) Notes: Specifically describe how you went about segmenting the market and which segment you have chosen to target and why. Please include the challenges you foresee in targeting this group. 10 10 Product/Servi What is your product or service? What makes your ce Strategy product better or different? What is your USP, unique selling proposition? What is your positioning? Positioning map ? (1 page). Pricing Strategy Discuss your pricing objectives and the methods and strategies your company will pursue. What is your unit price? What did your pricing strategy base on and why? (1 page) 2 10 Promotion/ What is your key message to market? What element(s) of the IMC Strategy promotional mix are you using? (Advertising, Public Relations, Sales Promotion, Personal Selling, Direct Marketing ) Budget? Timeline? Are they related to your target segments? (1 to 2 pages) Note: Describe the objectives of your communications strategy and illustrate how each element will be integrated with consistent messaging. What is your chosen mix and why? Relate to your target market. Mar ks Item 8 Distribution Strategy Description What is (are) your key channel(s) to market? (0.5 to 1 page) Note: Discuss your distribution strategy. Be sure to be detailed in describing the channel and what your company’s position in the channel is. 3 Control How will your organization measure and monitor progress? (0.5 page) 3 Conclusions Tie your report together with concluding remarks no more than 1 page in length. (0.5 - 1 page) 2 Appendices Be sure to refer to your appendices in the main body of your report. 2 End Notes Please follow the Chicago Style for your referencing. See Langara Library Website for details. Minimum 6 resources. 3 4 Mar ks Item Description N/A Title Page Include project name, group member names, school name, department name, course name and number, instructor name, date submitted. (1 page) 2 Executive Summary This should be written last. It is a brief summary of what you have written in your report and should be no more than a page in length. (1 page) N/A Table of Contents Please outline major sections and subsections. Please ensure page numbers are correct. Please list appendices separately. (1 page) 5 Current Marketing Situation This is a section to “set the scene” for the market and industry at the present time. Please write a brief summary of the market situation. Identify and review of at least 2 direct competitors. (1 page) 10 SWOT Analysis Strengths & Weaknesses: what are the key strengths and weaknesses of your newly formed organization? Aspects to consider include: human resources, finance, operations, and marketing. Opportunities & Threats: what are the key trends / issues in the external environment? Identify and discuss: regulatory, economic, social, technological, demographic and competitive factors. Identify and assess major threats and opportunities that the product/company may face. (Total: 2 pages) 1 Mar ks Item Description 5 Objectives What are your organization’s specific targets/milestones? Includes, but not limited to: launch date, market share, unit sales, projected revenue, projected profit, number of locations and number of employees. (0.5 - 1 page) 10 Target Market Who is your typical customer? How many potential customers do you have? What is the estimated dollar value of the market segment? (1 to 2 pages) Notes: Specifically describe how you went about segmenting the market and which segment you have chosen to target and why. Please include the challenges you foresee in targeting this group. 10 10 Product/Servi What is your product or service? What makes your ce Strategy product better or different? What is your USP, unique selling proposition? What is your positioning? Positioning map ? (1 page). Pricing Strategy Discuss your pricing objectives and the methods and strategies your company will pursue. What is your unit price? What did your pricing strategy base on and why? (1 page) 2 10 Promotion/ What is your key message to market? What element(s) of the IMC Strategy promotional mix are you using? (Advertising, Public Relations, Sales Promotion, Personal Selling, Direct Marketing ) Budget? Timeline? Are they related to your target segments? (1 to 2 pages) Note: Describe the objectives of your communications strategy and illustrate how each element will be integrated with consistent messaging. What is your chosen mix and why? Relate to your target market. Mar ks Item 8 Distribution Strategy Description What is (are) your key channel(s) to market? (0.5 to 1 page) Note: Discuss your distribution strategy. Be sure to be detailed in describing the channel and what your company’s position in the channel is. 3 Control How will your organization measure and monitor progress? (0.5 page) 3 Conclusions Tie your report together with concluding remarks no more than 1 page in length. (0.5 - 1 page) 2 Appendices Be sure to refer to your appendices in the main body of your report. 2 End Notes Please follow the Chicago Style for your referencing. See Langara Library Website for details. Minimum 6 resources. 3 4 ...
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Final Answer

Attached.

1

Marketing Plan for the Dermagreen Product

Student’s Name
Class
Date

2

Executive Summary
Currently, with the increasing rates of environmental issues, companies
should come up with biodegradable products that are not harmful to the
environment. Thus, our company has decided to come up with a new
makeup wipe that is biodegradable. The ideal marketing strategy for the
Dermagreen Makeup Wipes is an approach that will include the product.
Currently, makeup wipes manufactured by Garnier and J&J are the two most
notable competitors of the Dermagreen Makeup Wipes. One of the most
significant strengths of the company is that the marketing department has
competent leaders and workers. Sadly, the company’s greatest weakness is
that there are employees who sell makeup wipes from other companies.
Available marketing resources such as the internet are essential
opportunities, while the lack of a wide range of marketing tactics is a threat
to the success of the marketing plan. One of the objectives of the marketing
strategy is to launch Dermagreen Makeup Wipes on the set date without
postponing because postponing release dates may affect the trust of
stakeholders. Most of our customers are teenagers and young adults. They
are customers who regularly apply makeup, and they are easily accessible.
Moreover, teenagers and young adults appreciate our product because it is
very affordable, and they can regularly afford the wipes from their
allowances, since they retail at $12.00, for every pack of 30 wipes.
Moreover, the unique selling proposition (USP) is that “for every 100 packets
of Dermagreen Makeup Wipes sold, a tree is planted in their honor.”
Notably, the positioning strategy focuses on the characteristics of the
product, and the pricing, since we would want our consumers to remember
our products as affordable, quality products, committed to environmental
protection. The company will use a cost-based pricing strategy, which
involves aggregating the total cost of production of the product and the
expected profit margin because it is a pricing strategy recommended for
start-up organizations by financial experts. Additionally, the three elements
of the promotion mix useful in marketing Dermagreen Makeup Wipes
include; advertising, direct selling and direct marketing. Both the direct and
indirect distribution channels will help deliver the product to the target
consumers. Finally, the cost-per-acquisition marketing evaluation method
will be useful in analyzing the effectiveness of the marketing plan.

3

Table of Contents
EXECUTIVE SUMMARY ............................... Error! Bookmark not defined.
Introduction ............................................. Error! Bookmark not defined.
Current Marketing Situation ....................... Error! Bookmark not defined.
SWOT Analysis .................................................................................... 5
Objectives ............................................... Error! Bookmark not defined.
Target Market ...................................................................................... 8
Product Strategy ................................................................................. 9
Pricing Strategy.................................................................................. 10
Promotion Strategy ............................................................................. 11
Distribution ........................................................................................ 13
Control .................................................... Error! Bookmark not defined.
Conclusion ............................................... Error! Bookmark not defined.
Bibliographies .......................................... Error! Bookmark not defined.
Appendix ................................................. Error! Bookmark not defined.

4
Introduction
In the contemporary world, organizations are employing techniques
that ensure the achievement of organizational goals, the satisfaction of
stakeholders' interests, and the conservation of the environment. Many
governments are continually passing policies that ensure that businesses
apply green strategies in all their operations, including in the manufacturing
of products. Thus, our company has decided to participate in environment
conservation by coming up with a new makeup wipe that is biodegradable.
One of the most significant strengths of the company is that the marketing
department has competent leaders and workers. Sadly, the company’s
greatest weakness is that there are employees who sell makeup wipes from
other companies. Available marketing resources such as the internet are
essential opportunities, while the lack of a wide range of marketing tactics is
a threat to the success of the marketing plan. Due to the stiff competition in
the market, the ideal marketing strategy for the Dermagreen Makeup Wipes
is an approach that will include the product, pricing, promotion, and
distribution strategies, among others, which are essential for an impactful
plan. Moreover, the marketing mix, a model that ensures that companies
consider crucial aspects which include product, promotion, place, and price
in their marketing strategies, is the driving factor that enabled the producers
of Dermagreen Makeup Wipes to choose the marketing plan to be discussed
for the product1. Therefore, it is crucial to choose an effective marketing
strategy for the product to ensure the achievement of the company’s
financial goals.
Current Marketing Situation
Currently, there exist many types of makeup wipes in the market.
Most companies that produce makeup wipes also produce other beauty
products such as pimple creams and acne removers. Manufacturing many
products ensure that they expand their profit margins, instead of depending
on the wipes alone. For example, Garnier produces many skincare products
such as the Garnier micellar makeup remover wipes, which will be one of the
top competitor products for Dermagreen Ma...

DrBenaWriter (3132)
UT Austin

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