Business Finance
Emory University Dry Bar Zumba & Framebridge how I Built This Analysis Discussion

Emory University

Question Description

I’m working on a Management exercise and need support.

The report must be three pages long (one page for each episode), doublespaced,

and highlight your understanding of the key points made during each episode and

explain how these points will affect your future career path.

Unformatted Attachment Preview

Case 2 A great way to learn how to design a business is to hear how others have done it. For that reason, I always make a point of listening to other people’s stories. Guy Raz, the host of NPR’s award-winning podcast, How I Built This dives into the stories behind some of the world's best known companies. How I Built This weaves a narrative journey about innovators, entrepreneurs and idealists—and the movements they built. Case 2 requires you to listen to three How I Built This episodes and write a report about each one. The report must be three pages long (one page for each episode), doublespaced, and highlight your understanding of the key points made during each episode and explain how these points will affect your future career path. The following are your episode options, with their corresponding links. Choose three: Slack & Flickr: Stewart Butterfield https://www.npr.org/player/embed/633164558/633172089 Drybar: Alli Webb https://www.npr.org/player/embed/630168776/630921669 Steve Madden: Steve Madden https://www.npr.org/player/embed/628961210/628962207 Lyft: John Zimmer https://www.npr.org/player/embed/622601114/622612875 Panera Bread/Au Bon Pain: Ron Shaich https://www.npr.org/player/embed/606517556/606690789 Clif Bar: Gary Erickson https://www.npr.org/player/embed/572560919/572631993 Black Entertainment Television: Robert Johnson https://www.npr.org/player/embed/570526158/570551091 Zumba: Beto Perez & Alberto Perlman https://www.npr.org/player/embed/567747778/567873888 Framebridge: Susan Tynan https://www.npr.org/player/embed/562899710/565752146 If you find another episode you would like to listen to for the purpose of completing this case, I am open to suggestions. ...
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Final Answer

Attached.

Running Head: HOW I BUILT THIS

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HOW I BUILT THIS
Name
Course
University

HOW I BUILT THIS

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Dry bar: Alli Webb
https://www.npr.org/player/embed/630168776/630921669
After listening to the Dry bar episode, I realized that necessity is the mother of invention.
Alli Webb started as a hairstylist, but after having a child in 2004, she dropped her career to be a
full-time stay at home mom. However, the need for money for her children drove her to start a
mobile blow-dry service from her home to cater for the rising financial needs of her children.
She had excellent marketing skills and chose to focus on mums such as her who couldn’t juggle
raising kids and getting their hair done. She used a mummy blog to advertise her services to her
main market which led to increased demand, which eventually led her to think of expanding to a
brick and mortar shop (Raz, 2017, 23:59). She had no business plan at the time; thus, she enlisted
the help of her brother and his wife in actualizing her dream. Her brother organized her finances
and estimated the capital they needed, the number of employees, their salaries, and everything
else related to the business.
The episode made me realize that the most important component of starting a business is
realizing what you want it to do. Alli Webb only wanted to start a blowout business but didn’t
have an elabo...

TheHess (7637)
University of Maryland

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