Business Finance
Florida SouthWestern State College Marketing with Meaning Analysis Essay

Florida Southwestern State College

Question Description

I’m working on a Business question and need guidance to help me study.

In this assignment you are to access and read the e-book listed below from the FSW library.

[Log in to the library, then search for the title in the eBook Collection (EBSCO) Paste the title and the text will appear]

Title: The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning

Author: Bob Gilbreath

Next, you are to answer the 5 questions listed below, by typing your answer, using a word processor, and then uploading it to the submission box.

If you have problems finding the book, I want you to check with someone in the library and have them explain the process to you.

Please remember that ALL written work must be completed in proper APA format. There are a number of APA resources listed on the home page of this course It is important that you become proficient in how to use APA.

1. According to the author:

A. What is “The Real Problem with Marketing”?

B. What is the equation which the author suggests in the essence of the solution?

C. In a few short words, explain what this equation means in terms of Marketing.

2. According to the author, Marketing with Meaning has 2 consistent traits. What are they?

3. Describe, in your own words, the five elements of the “Purchase Funnel”

4. What are the concepts behind each of the four steps of meaningful idea generation?

5. What are the three key areas by which to measure “Marketing With Meaning” and what are the metrics?

This paper is a Research paper, so like all other papers in this course, be sure to cite your source in APA format.

Student has agreed that all tutoring, explanations, and answers provided by the tutor will be used to help in the learning process and in accordance with Studypool's honor code & terms of service.

Final Answer

Hi, here is the answer.

Running head: MARKETING WITH MEANING

Marketing with Meaning
Name
Institution

1

MARKETING WITH MEANING

2

According to the author:
A. What is “The Real Problem with Marketing”?
According to Gilbreath, most of the marketing activities involve giving a message to the
customers without indicating the value of the products that they are displaying in the market. The
marketers tend to force the customers to buy the products by giving their message without the
consent of the customers (Gilbreath, 2010). Most marketing does not help the customers to
realize the meaning of the marketing activities. The customers are demanding to understand the
value of the products and services that are being marketed.
B. What is the equation which the author suggests in the essence of the solution?
More meaning = more money which can be expanded by more meaning equals more loyalty
which can help to achieve high sales irrespective of the prices.
C. In a few short words, explain wh...

MrMark (19761)
Boston College

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