Business Finance
MT 450 PUG Adaptive Sports Global Company Marketing Management Questions

MT 450

Purdue University Global


Question Description

I don’t understand this Marketing question and need help to study.

MT450-1: Examine how marketing strategies influence marketing decisions.

Introduction and instructions: In this Assignment you have the opportunity to demonstrate your understanding of concepts from your reading as applied to a simulation. First read the background concerning the scenario Adaptive Sports Global (ASG) company. Then view the simulation provided all the way through to gain a glimpse of what it might be like to work as a marketing product line manager in a well-funded startup company.

The second simulation will provide details you need to understand to more successfully complete the Assignment. Once you have thoroughly viewed the second simulation at least once, address the required checklist items below to complete the Assignment.

Read Adaptive Sports Global (ASG) background information needed for this Assignment.

Scenario: Adaptive Sports Global

-View the meeting of the marketing director at Adaptive Sports Global (ASG), and the

marketing management team meeting, to begin to develop the marketing strategy and marketing plan.

-View the simulation for details for the Assignment below.

  • Choose one of three product lines listed below for which you want to be responsible. Then respond to all the checklist items.

The first products within each of these three product lines that ASG will introduce to the market in three months (in the colors of red, navy, white, blue, black, green, and grey-unless otherwise stipulated) are:

Product line 1. Winter line:

Ski poles that convert to adjustable shock resistant hiking poles with a push of a button.

Skis that become snowshoes. Retractable length and when a button is pushed, cleats descend.

Ski boots (black or brown) that adapt to sleet, ice, or snow and/or unstable terrain, with retractable cleats; these boots can even be used for golfing.

Snowboards (ultra-aqua; navy; grey with logo) with lightweight retractable legs that become benches.

Product line 2. Spring/Summer/Fall line:

Boat and parasailing sails that adapt to wind, rain, and temperature conditions. They come in sizes for standard craft and in several colors. Parasails also double as tents.

Tennis rackets that convert to racquetball rackets with a collapsible shaft that stays stable under any normal use impact conditions.

Hiking/walking shoes (brown or black) that are waterproof but breathable and elevate when thick mud or rain are detected.

Surf boards (white/blue stripes; blue, white stripes) that have collapsible legs to convert to beach lounges.

Product line 3. Apparel: Hats, helmets, vests, and jackets (male and female lines): Fabrics and materials that adapt to the wearer’s temperature as well as the ambient temperature and that are sustainably made in the United States (US).

Checklist: Based on your analysis of the information provided regarding ASG and the simulation details provided above:

  • Describe the company’s core competencies based on the limited information in the scenario.
  • Provide a general company SWOT analysis based on the company scenario.
  • Explain which of Porter’s three overall marketing strategies from the Learning Activity the company should use, and why.
  • Identify your chosen ASG product line.
  • Summarize the competition to your chosen product line as found on the Internet.
  • Explain the distribution strategy that should be used for this product line. Should ASG consider strategic alliances for your product line? Why or why not?
  • Analyze how your chosen marketing strategy (from Porter) shown above impacts what the 4 P’s will be for one (1) of the products from your chosen product line.

Respond in a minimum 350- to 500-word document

Unformatted Attachment Preview

Adaptive Sports Global (ASG) Corporation* This brand new ASG startup company has just hired you on as one of three new marketing product line managers reporting to the marketing director. Several years in the planning, the start-up is now becoming operational. The founders are engineers and managers who are sports enthusiasts that wanted better clothing and gear to pursue their sports passions. Besides hiring based on specific qualifications for the particular job, they only hire athletes and weekend sports enthusiasts who use various types of sporting gear and clothing in their personal lives and can therefore relate to the user. They allow the first two weeks at the company for intensive training and using the gear to become thoroughly familiar with the product. Whatever feedback they get from users they funnel into the production and design to make improvements. All production is done within the United States (U.S.) The founders want to keep the company relatively small in staff but with a global market. The headquarters is located outside of Pittsburg PA. The headquarters building as well as their production facilities (which predominantly uses robots for actual production work) and large warehouse are Green Seal® and LEED certified®*(Green Seal; BuidingGreen, 2019). The company is committed to planting the amount of trees each year to offset their carbon emissions generated from production. The majority of products are currently sold directly to customers through the company website. The mission of the company is: We make quality clothes and equipment that we sell to active people anywhere, that adapt to the terrain and climate in a sustainable manner. The objectives, according to the executives of ASG, are:  Create sustainable clothes that adapt to temperature variations and weather conditions in a sustainable manner.  Design and produce sports equipment that will adapt to (1) differing terrains and climates as well as (2) adapt to different sports and (3) provide excellent performance. The department has hired you as one of three new marketing product line managers (you can read the general product manager job duties). Product line 1. Sports Equipment: Winter sports (skiing, snowboarding, winter climbing, skating, ice hockey, etc.) and shoes or boots that apply. Product line 2. Sports Equipment: All other sports: Sailing (and parasailing), surfing, tennis, golf, rock climbing (and indoor gym/parcourse, etc.) and footwear that fit those sports. Product line 3. Apparel: All sports clothing lines, starting with hats, helmets, vests, and jackets (male and female lines). All equipment and apparel is either compostable, or can be recycled. All equipment comes with a free return label when the person has finished with the equipment so that it may be recycled. For instance, wooden surf boards that are cracked from impact on rocks etc. can be sent back to ASG. The company then recycles the components to make new surfboards or repairs them and donates them to third world areas or poorer countries where sports equipment might be considered unattainable economically. *Disclaimer: The organization and characters depicted in this exercise are fictional. Any resemblance to real organizations or individuals is purely coincidental. This exercise may include actual companies and brand names solely for instructional purposes; this exercise is not associated with any such actual company or brand name. All trademarks remain the property of their respective owners. Reference BuildingGreen, Inc. (2019). LEED. Retrieved from Green Seal. (2019). Make healthier, greener choices with confidence. Retrieved from ASG Company Structure: ASG corporate structure: 46 employees to da te MT450: Unit 1 Assignment Grading Rubric Criteria: Content per Checklist: Percent Possible: 100% Answer provides complete information demonstrating analysis and critical thinking: 80% Points Possible: 60  Describes the company’s core competencies based on the limited information in the scenario. 8  Provides a general company SWOT analysis. 8  Explains which of Porter’s three overall marketing strategies from the Learning Activity the company should use and why. 8  Summarizes the competition found on the Internet regarding the chosen scenario product line. 8  Explains the distribution strategy that should be used for the chosen scenario product line. Explains whether the scenario company should consider strategic alliances for the chosen scenario product line and why or why not. 4 Analyzes how the chosen Porter marketing strategy above, impacts what the 4 P’s will be for one (1) of the products from the chosen product line from the scenario. 8   Points Earned: 4 Subtotal: 80% 48 Responds using correct spelling and grammar in a minimum of 350–500 words in a Microsoft® Word® document with additional title and reference pages using APA format and citation style. Total Score: 20% 12 100% Total Points Possible: 60 Total Points Earned: ...
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Marketing management.,
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Marketing management.,

Marketing management

Marketing management
Most of the competitive organizations in the competitive market environments
have incorporated in uential marketing strategies of the products they deal
with to enhance productivity towards the right direction of growth and
development. Marketing strategies help in the essential decision making of the
company management most importantly, the product line managers, especially
with the increment of the awareness of the products and services to the
customers in the markets. Also, they help the organizations to focus on

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Report: Marketing management.,

accomplishing more signi cant targets of new customers in the diverse
segments of the markets. Towards effective decision making, marketing
strategies play essential roles through providing the required clarity and
knowledge of the markets. Hence, lasting decisions are made to achieve the
aims of the company.
The core, competencies that any given company has adapted to, the various
skills and the experiences, which the company uniquely employs in its
activities provide a stronger foundation of the competitive advantage over the
other organizations in the market (Sreckovic, 2018). According to the provided
information concerning the Adaptive Sports Global Company, there are several
core competencies regarding the operational planning of the company, these
include, proper leadership and communication skills among the various l...

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